# Key Features

* AI-powered, context-aware ideas: Hypotheses are grounded in page content and available behavioral/ad signals, not generic templates.
* Conversational refinement: Regenerate as many times as needed; each round incorporates your prior inputs.
* Inline editing: Edit in a modal or directly on the hypothesis card—fast iteration without leaving the dashboard.

Version history: Every regeneration is stored with metadata so you have a clean audit trail from “idea” to “in-test.”
