# How to set up journey personalization for Ads?

### Video Tutorial

### Step-by-Step Guide:

#### Step 1: Navigate to Personalization

Click **Personalization** in the left-hand navigation bar.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

{% hint style="info" %}
The system automatically adjusts the URL to the correct one in case in redirects to a different URL.
{% endhint %}

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click "**Create Campaign"**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Select Ad Personalization

Choose **Ad Personalization** from the list of personalization types.

<figure><img src="/files/GGm4m48Iie9UkIWuu5a4" alt="" width="563"><figcaption></figcaption></figure>

#### Step 4: Set Up Your Campaign

* **Name your campaign** - Choose something descriptive like "Q1 Google Ads Personalization"
* **Select "Add Multiple URLs"** to enable journey personalization across multiple pages

#### &#x20;        &#x20;

<figure><img src="/files/aXKwQGLw3gGlOHhQT6TP" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We Recommend Connecting Google Analytics (GA4)**

Toggle on "Connect Google Analytics" to unlock more accurate personalization suggestions. When connected, Fibr will:

* Analyze real user behavior (scroll depth, time on page, bounce rate, and more)
* Use audience insights to make recommendations that match your actual traffic patterns
  {% endhint %}

#### Step 5: Define Your User Journey

**Add URLs** to the canvas in the order visitors will experience them

{% hint style="warning" %}

* **Ensure all URLs are valid** and have the Fibr Script installed
* **Validate your setup** - Fibr will check that everything is configured correctly
  {% endhint %}

<figure><img src="/files/SFhKjCfco5FiQQJlyAj7" alt="" width="563"><figcaption></figcaption></figure>

Click **Continue** when ready to proceed.

{% hint style="danger" %}
Once you click Continue, you can't change the journey structure
{% endhint %}

#### Step 6: Choose Your Ad Platform

Select either **Google Ads** or **Meta Ads** depending on where your traffic comes from.

<figure><img src="/files/shFmqGerX7JGBk7yhOkR" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
Your ad platform must be integrated with Fibr before you can create an ads personalization campaign. If you haven't connected your account yet:

* [Integrate Google Ads](/integrations/integrate-google-ads.md)
* [Integrate Meta Ads](/integrations/integrate-meta-ads.md)
  {% endhint %}

#### Step 7: Select Ads to Personalize

Fibr reviews your active ads and suggests the top performers with the highest potential for improvement.

**Your options:**

* **Google Ads**: Personalize by Keywords, Ad Groups, or Campaigns
* **Meta Ads**: Personalize by individual Ads, Ad Sets, or Campaigns

Select the ads you want to personalize and click **Next**.

<figure><img src="/files/4JTzcEKeLjK99kHyyrlM" alt="" width="563"><figcaption></figcaption></figure>

#### Step 8: Review Personalization Suggestions

Fibr now provides personalized suggestions for all the pages of the journey including text changes, style adjustments, and image variations.&#x20;

{% hint style="info" %}
Each suggestion is backed with a confidence rate and clear reasoning behind the recommendation.
{% endhint %}

&#x20; Now it's time to review the AI's suggestions.

<figure><img src="/files/04LVtNxqD7lvVSIKxyy3" alt="" width="563"><figcaption></figcaption></figure>

**How to review:**

* **Switch between pages** using the journey list on the left

<figure><img src="/files/RbHXxRztZjEVBztJ3PUa" alt="" width="563"><figcaption></figcaption></figure>

* **Switch between ads** using the dropdown in the top-left corner

<figure><img src="/files/2mG85BNEXzvdApH6qeLl" alt="" width="563"><figcaption></figcaption></figure>

**Select or deselect** any suggestions based on your campaign goals

Click **Create Variants** when you're satisfied with your selections.

#### Step 8: Configure Your Campaign

Fibr generates personalized variants for each selected ad. Now set up your tracking:

#### Add Your Success Metric

Choose what you want to measure:

* GTM Event&#x20;
* Click on an element/CTA
* Page redirection

{% content-ref url="/pages/9myh5iCdg2jcysjtvyDl" %}
[Success Metric in Fibr Campaigns](/tracking-and-analytics/success-metric-in-fibr-campaigns.md)
{% endcontent-ref %}

#### Set Your Holdout Percentage

Decide what percentage of visitors see the original page as a control group.

* **Default**: 10% holdout
* **Minimum recommended**: 5% for reliable results

This control group helps you measure the true impact of personalization.

#### Step 9: Publish Your Campaign

**Launch immediately**: Click **Publish** to go live right now

**Schedule for later**: Click **Schedule** to set a specific launch date and time


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