How to set up journey personalization for Ads?

Learn how to personalize user journey for a paid visitor coming from your Google and Meta Ads with the help of Fibr AI

Video Tutorial

Step-by-Step Guide:

Step 1: Navigate to Personalization

Click Personalization in the left-hand navigation bar.

Step 2: Choose where you are starting from

Step 2.1: If you are creating a campaign for a new URL

1. Click Add New Page

1. Paste your page URL

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

The system automatically adjusts the URL to the correct one in case in redirects to a different URL.

Step 2.2: If you are creating a campaign for an existing URL

1. Find the URL and click View Campaigns

1. Click "Create Campaign"

Step 3: Select Ad Personalization

Choose Ad Personalization from the list of personalization types.

Step 4: Set Up Your Campaign

• Name your campaign - Choose something descriptive like "Q1 Google Ads Personalization"

• Select "Add Multiple URLs" to enable journey personalization across multiple pages

We Recommend Connecting Google Analytics (GA4)

Toggle on "Connect Google Analytics" to unlock more accurate personalization suggestions. When connected, Fibr will:

• Analyze real user behavior (scroll depth, time on page, bounce rate, and more)

• Use audience insights to make recommendations that match your actual traffic patterns

Step 5: Define Your User Journey

Add URLs to the canvas in the order visitors will experience them

• Ensure all URLs are valid and have the Fibr Script installed

• Validate your setup - Fibr will check that everything is configured correctly

Click Continue when ready to proceed.

Once you click Continue, you can't change the journey structure

Step 6: Choose Your Ad Platform

Select either Google Ads or Meta Ads depending on where your traffic comes from.

Your ad platform must be integrated with Fibr before you can create an ads personalization campaign. If you haven't connected your account yet:

• Integrate Google Ads

• Integrate Meta Ads

Step 7: Select Ads to Personalize

Fibr reviews your active ads and suggests the top performers with the highest potential for improvement.

Your options:

• Google Ads: Personalize by Keywords, Ad Groups, or Campaigns

• Meta Ads: Personalize by individual Ads, Ad Sets, or Campaigns

Select the ads you want to personalize and click Next.

Step 8: Review Personalization Suggestions

Fibr now provides personalized suggestions for all the pages of the journey including text changes, style adjustments, and image variations.

Each suggestion is backed with a confidence rate and clear reasoning behind the recommendation.

Now it's time to review the AI's suggestions.

How to review:

• Switch between pages using the journey list on the left

• Switch between ads using the dropdown in the top-left corner

Select or deselect any suggestions based on your campaign goals

Click Create Variants when you're satisfied with your selections.

Step 8: Configure Your Campaign

Fibr generates personalized variants for each selected ad. Now set up your tracking:

Add Your Success Metric

Choose what you want to measure:

• GTM Event

• Click on an element/CTA

• Page redirection

Success Metric in Fibr Campaigns

Set Your Holdout Percentage

Decide what percentage of visitors see the original page as a control group.

• Default: 10% holdout

• Minimum recommended: 5% for reliable results

This control group helps you measure the true impact of personalization.

Step 9: Publish Your Campaign

Launch immediately: Click Publish to go live right now

Schedule for later: Click Schedule to set a specific launch date and time