# How to set up an audience Personalization Campaign?

This guide shows you how to set up a Custom Location Personalization campaign so visitors in different locations can see an experience that feels built for them.

#### Before you begin

You can start from either place:

* Create a campaign for a new URL
* Create a campaign for a URL that already exists in Fibr

### Video Tutorial

{% embed url="<https://youtu.be/Oow7Lc854VY?si=q-kAc9UDbWzGH2IU>" %}

### **Step-By-Step Guide**

#### **Step 1:** Click **Personalization** in the left-hand navigation bar.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

{% hint style="info" %}
The system automatically adjusts the URL to the correct one in case in redirects to a different URL.
{% endhint %}

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click "**Create Campaign"**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Select the personalization type

Choose **Custom Location Personalization** from the list of personalization types.

<figure><img src="/files/ruVnb8ELMCnF66ANMUgh" alt=""><figcaption></figcaption></figure>

#### Step 4: Add campaign details&#x20;

Fill in your campaign details.

<figure><img src="/files/mfYbUPrNY3fRu4E5lpnY" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We Recommend You to Connect Google Analytics (GA4)**

Toggle on **Connect Google Analytics** to let Fibr use real behavioral data for recommendations. When connected, Fibr will:

* Analyze **user behavior** (scroll depth, time on page, bounce rate, etc.)
* Leverage **audience insights** for more relevant recommendations.

This is optional, but you will usually get better suggestions with GA4 connected.
{% endhint %}

#### **Step 6:** Define the **Audience Segments**

<figure><img src="/files/D1qDOtB6MNhS5CixVkOx" alt="" width="563"><figcaption></figcaption></figure>

{% content-ref url="/pages/ZUwWB5LrhrpUfjjRmVRF" %}
[Defining Audience Segments for Audience Personalization](/fibr-personalization-suite/audience-personalization/defining-audience-segments-for-audience-personalization.md)
{% endcontent-ref %}

#### Step 7: Review AI suggestions

Fibr generates suggestions to personalize your web experience for the location segments you defined.

<figure><img src="/files/koKGQkjiS2z9dloOOt7o" alt="" width="563"><figcaption></figcaption></figure>

Review the suggestions recommended by Fibr AI.

If you prefer to choose elements yourself, click **Personalize Manually**.

<figure><img src="/files/KjXbYy9EfOq4FIyXo5U2" alt="" width="563"><figcaption></figcaption></figure>

In case you want to personalize elements manually, click on "Personalize Manually"

#### Step 8: Create the campaign and generate variants

Click **Create Campaign** to generate variants.

#### Step 9: Set measurement and holdout

1. Add a **success metric** to track conversions
2. Set a **holdout** percentage to decide how many visitors should still see the original experience

{% hint style="info" %}
By default the holdout is 10% and the minimum suggested holdout is 5%.&#x20;

This keeps your results reliable while you personalize.
{% endhint %}

#### Step 10: Publish or schedule

Click **Publish** to go live now, or **Schedule** to launch later.

Once live, visitors from your defined location segments will see their tailored experience instead of the original.

You are ready to launch.


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