How to set up an audience Personalization Campaign?

Fibr Audience Personalization lets you create audience segments and personalize web experiences based on visitor behavior, device, location, and more, without code changes.

This guide shows you how to set up a Custom Location Personalization campaign so visitors in different locations can see an experience that feels built for them.

Before you begin

You can start from either place:

• Create a campaign for a new URL

• Create a campaign for a URL that already exists in Fibr

Video Tutorial

Step-By-Step Guide

Step 1: Click Personalization in the left-hand navigation bar.

Step 2: Choose where you are starting from

Step 2.1: If you are creating a campaign for a new URL

1. Click Add New Page

1. Paste your page URL

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

The system automatically adjusts the URL to the correct one in case in redirects to a different URL.

Step 2.2: If you are creating a campaign for an existing URL

1. Find the URL and click View Campaigns

1. Click "Create Campaign"

Step 3: Select the personalization type

Choose Custom Location Personalization from the list of personalization types.

Step 4: Add campaign details

Fill in your campaign details.

We Recommend You to Connect Google Analytics (GA4)

Toggle on Connect Google Analytics to let Fibr use real behavioral data for recommendations. When connected, Fibr will:

• Analyze user behavior (scroll depth, time on page, bounce rate, etc.)

• Leverage audience insights for more relevant recommendations.

This is optional, but you will usually get better suggestions with GA4 connected.

Step 6: Define the Audience Segments

Defining the audience segments for Audience Personalization

Step 7: Review AI suggestions

Fibr generates suggestions to personalize your web experience for the location segments you defined.

Review the suggestions recommended by Fibr AI.

If you prefer to choose elements yourself, click Personalize Manually.

In case you want to personalize elements manually, click on "Personalize Manually"

Step 8: Create the campaign and generate variants

Click Create Campaign to generate variants.

Step 9: Set measurement and holdout

1. Add a success metric to track conversions

2. Set a holdout percentage to decide how many visitors should still see the original experience

By default the holdout is 10% and the minimum suggested holdout is 5%.

This keeps your results reliable while you personalize.

Step 10: Publish or schedule

Click Publish to go live now, or Schedule to launch later.

Once live, visitors from your defined location segments will see their tailored experience instead of the original.

You are ready to launch.