How to Set Up a LLM Based Personalization Campaign?

Learn how to create an Ad Personalization campaign in Fibr—from selecting ads and keywords to editing content and tracking success events, ensuring tailored experiences for every visitor.

Video Tutorial

Step-by-Step Guide:

Step 1: Navigate to Personalization

Click Personalization in the left-hand navigation bar.

Step 2: Choose where you are starting from

Step 2.1: If you are creating a campaign for a new URL

1. Click Add New Page

1. Paste your page URL

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

The system automatically adjusts the URL to the correct one in case in redirects to a different URL.

Step 2.2: If you are creating a campaign for an existing URL

1. Find the URL and click View Campaigns

1. Click "Create Campaign"

Step 3: Select Ad Personalization

Choose Ad Personalization from the list of personalization types.

Step 4: Add Campaign Details

Give your campaign a descriptive name and connect Google Analytics to get better, data-driven recommendations.

We Recommend Connecting Google Analytics (GA4)

Toggle on "Connect Google Analytics" to unlock more accurate personalization suggestions. When connected, Fibr will:

• Analyze real user behavior (scroll depth, time on page, bounce rate, and more)

• Use audience insights to make recommendations that match your actual traffic patterns

Step 5: Add a segment

Click Add Segment to start defining the LLM Platforms you want to personalize for.

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Step 6: Define your LLM Platform segments

Choose the LLM segments you want to create personalized experiences for.

Once you are done, click Continue to generate recommendations.

Tip: Start with a few high-impact locations first. You can always add more segments later.

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Step 7: Review AI suggestions

Fibr generates suggestions to personalize your web experiences for the LLM Platform segments you defined.

Review the recommendations from Fibr AI.

If you prefer to choose elements yourself, click Personalize Manually.

You are in control here. AI is simply helping you move faster.

Step 8: Create the campaign and generate variants

Click Create Campaign to generate variants.

Step 9: Set measurement and holdout

1. Add a success metric to track conversions

2. Set a holdout percentage to decide how many visitors should still see the original experience

By default the holdout is 10% and the minimum suggested holdout is 5%.

This keeps your results reliable while you personalize.

Step 10: Publish or schedule

Click Publish to go live now, or Schedule to launch later.

Once live, visitors from your defined location segments will see their tailored experience instead of the original.

You are ready to launch.