> For the complete documentation index, see [llms.txt](https://support.fibr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.fibr.ai/fibr-personalization-suite/location-based-personalization.md).

# Location based Personalization

### The current scenario

Your website is visited by people from different regions, cities, and countries. They show up with different expectations, local context, and sometimes even different rules they need you to follow.

But most sites still show the exact same content to everyone, no matter where they are.

Making location-specific experiences manually is possible, but it becomes painful fast. The moment you need to target multiple regions, you are stuck managing too many variations, too many updates, and too much ongoing effort.

***

### The impact on marketers

When location is ignored:

* **Relevance drops**\
  Visitors see messaging and offers that do not fit their market or context.
* **Local requirements get missed**\
  Region-specific offers, language nuance, pricing expectations, and compliance needs can slip through.
* **Conversions suffer**\
  When the page feels “not for me,” people hesitate or leave.
* **Operations get messy**\
  Teams struggle to manage multiple location-based variations without turning the website into a maintenance project.

***

### Solution: Fibr Location Personalization

Fibr Location Personalization helps you tailor web experiences based on where a visitor is located, without making you build and manage separate pages manually.

You can personalize things like:

* Messaging and headlines
* Content sections
* Offers and CTAs
* Visuals and layout choices

So visitors in different regions get an experience that feels more relevant from the first second.

The bigger win is scalability. You can support many locations without adding ongoing technical work or turning every update into a rebuild.

***

### How Fibr detects location

Fibr determines a visitor’s location using their IP address.

This happens automatically, so you can focus on deciding what each region should see, not on wiring detection logic.

{% content-ref url="/pages/2qbqwDm3NMB1Cf1ayu62" %}
[How to Set Up a Location-Based Personalization Campaign](/fibr-personalization-suite/location-based-personalization/how-to-set-up-a-location-based-personalization-campaign.md)
{% endcontent-ref %}


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