# How to Set Up a Location-Based Personalization Campaign

### Video tutorial

{% embed url="<https://youtu.be/5ekSTq5TvBg?si=Sc0fps0k4aqkLzG>\_" %}

***

### Step-by-step guide

#### Step 1: Open Personalization

From the left-hand navigation, click **Personalization**.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

If your URL redirects, Fibr will automatically update it to the final destination URL. This keeps your campaign tied to the correct page.

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click **Create Campaign**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 3: Select the personalization type

Select **Location Personalization** from the list of personalization types.

<figure><img src="/files/IG4jqblGzlcRwI60DRDH" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 4: Add campaign details and connect Google Analytics

Fill in your campaign details.

<figure><img src="/files/mfYbUPrNY3fRu4E5lpnY" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We recommend connecting Google Analytics (GA4)**

Toggle on **Connect Google Analytics** to let Fibr use real behavioral data for smarter recommendations.

When GA4 is connected, Fibr can:

* analyze user behavior like scroll depth, time on page, and bounce rate
* use audience signals to generate more relevant recommendations

This is optional, but your suggestions are usually stronger with GA4 connected.
{% endhint %}

***

#### Step 5: Add a segment

Click **Add Segment** to start defining the locations you want to personalize for.

<figure><img src="/files/apChrq6zQJCUF7Evd5Uc" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 6: Define your location segments

Choose the location segments you want to create personalized experiences for.

<figure><img src="/files/ivR5ifxeT8lj40DRjZye" alt="" width="563"><figcaption></figcaption></figure>

Once you are done, click **Continue** to generate recommendations.

Tip: Start with a few high-impact locations first. You can always add more segments later.

***

#### Step 7: Review AI suggestions

Fibr generates suggestions to personalize your web experiences for the location segments you defined.

Review the recommendations from Fibr AI.

<figure><img src="/files/koKGQkjiS2z9dloOOt7o" alt="" width="563"><figcaption></figcaption></figure>

If you prefer to choose elements yourself, click **Personalize Manually**.

<figure><img src="/files/KjXbYy9EfOq4FIyXo5U2" alt="" width="563"><figcaption></figcaption></figure>

You are in control here. AI is simply helping you move faster.

#### Step 8: Create the campaign and generate variants

Click **Create Campaign** to generate variants.

#### Step 9: Set measurement and holdout

1. Add a **success metric** to track conversions
2. Set a **holdout** percentage to decide how many visitors should still see the original experience

{% hint style="info" %}
By default the holdout is 10% and the minimum suggested holdout is 5%.&#x20;

This keeps your results reliable while you personalize.
{% endhint %}

#### Step 10: Publish or schedule

Click **Publish** to go live now, or **Schedule** to launch later.

Once live, visitors from your defined location segments will see their tailored experience instead of the original.

You are ready to launch.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://support.fibr.ai/fibr-personalization-suite/location-based-personalization/how-to-set-up-a-location-based-personalization-campaign.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
