> For the complete documentation index, see [llms.txt](https://support.fibr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.fibr.ai/fibr-personalization-suite/location-based-personalization/how-to-set-up-a-location-based-personalization-campaign.md).

# How to Set Up a Location-Based Personalization Campaign

### Video tutorial

{% embed url="<https://youtu.be/5ekSTq5TvBg?si=Sc0fps0k4aqkLzG>\_" %}

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### Step-by-step guide

#### Step 1: Open Personalization

From the left-hand navigation, click **Personalization**.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

If your URL redirects, Fibr will automatically update it to the final destination URL. This keeps your campaign tied to the correct page.

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click **Create Campaign**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

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#### Step 3: Select the personalization type

Select **Location Personalization** from the list of personalization types.

<figure><img src="/files/IG4jqblGzlcRwI60DRDH" alt="" width="563"><figcaption></figcaption></figure>

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#### Step 4: Add campaign details and connect Google Analytics

Fill in your campaign details.

<figure><img src="/files/mfYbUPrNY3fRu4E5lpnY" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We recommend connecting Google Analytics (GA4)**

Toggle on **Connect Google Analytics** to let Fibr use real behavioral data for smarter recommendations.

When GA4 is connected, Fibr can:

* analyze user behavior like scroll depth, time on page, and bounce rate
* use audience signals to generate more relevant recommendations

This is optional, but your suggestions are usually stronger with GA4 connected.
{% endhint %}

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#### Step 5: Add a segment

Click **Add Segment** to start defining the locations you want to personalize for.

<figure><img src="/files/apChrq6zQJCUF7Evd5Uc" alt="" width="563"><figcaption></figcaption></figure>

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#### Step 6: Define your location segments

Choose the location segments you want to create personalized experiences for.

<figure><img src="/files/ivR5ifxeT8lj40DRjZye" alt="" width="563"><figcaption></figcaption></figure>

Once you are done, click **Continue** to generate recommendations.

Tip: Start with a few high-impact locations first. You can always add more segments later.

***

#### Step 7: Review AI suggestions

Fibr generates suggestions to personalize your web experiences for the location segments you defined.

Review the recommendations from Fibr AI.

<figure><img src="/files/koKGQkjiS2z9dloOOt7o" alt="" width="563"><figcaption></figcaption></figure>

If you prefer to choose elements yourself, click **Personalize Manually**.

<figure><img src="/files/KjXbYy9EfOq4FIyXo5U2" alt="" width="563"><figcaption></figcaption></figure>

You are in control here. AI is simply helping you move faster.

#### Step 8: Create the campaign and generate variants

Click **Create Campaign** to generate variants.

#### Step 9: Set measurement and holdout

1. Add a **success metric** to track conversions
2. Set a **holdout** percentage to decide how many visitors should still see the original experience

{% hint style="info" %}
By default the holdout is 10% and the minimum suggested holdout is 5%.&#x20;

This keeps your results reliable while you personalize.
{% endhint %}

#### Step 10: Publish or schedule

Click **Publish** to go live now, or **Schedule** to launch later.

Once live, visitors from your defined location segments will see their tailored experience instead of the original.

You are ready to launch.