Fibr Pulse(Insights)

Insights is the analysis and decision layer that brings together GA4 behavior, ads performance, and competitive context, then turns it into prioritized findings, scorecards, and next steps your team can actually act on.

Instead of looking at five dashboards and debating what matters, you get one place to answer: What is working, what is slipping, and what should we do next?

What powers it

Insights pulls from:

• GA4 engagement and conversion signals

• Google Ads performance

• competitive sources (when enabled)

To keep comparisons consistent, it standardizes quality on a 0–100 score and rolls up trends across cohorts, devices, and geographies. This makes it easy for leaders to compare performance week to week and across channels without reinterpreting metrics every time.

What you see in one view

A single view highlights key cards, source matrices, engagement quality tables, time trends, best day and hour windows, cohort gaps, device splits, geo differences, and AI-generated action items.

Traffic Quality: Traffic Quality gives you a normalized 0–100 view of source effectiveness, so you can judge performance beyond raw sessions.

You will typically see an overall quality score plus per-source scores used throughout the module, for example Email 82/100, Organic 78/100, Direct 72/100.

Engagement Quality by Source: This breaks down how users behave before conversions shift, using signals like:

• average session duration

• pages per session

• bounce

• engaged sessions percent

• scroll depth

This makes it clear when a channel is driving high-intent visits versus low-quality volume.

Time-Based Trends: Weekly sessions and users are summarized in clean week-over-week lines for each source, so you can spot acceleration or drag early.

Peak Performance Windows: Insights highlights the best day and hour by channel so scheduling becomes straightforward, for example Email Thursday 9:00 AM or Paid Monday 11:00 AM.

Cohort and device breakdowns: Insights reveals quality gaps between:

• new vs returning users

• desktop vs mobile vs tablet

This helps you prioritize where to optimize first.

Geographic variations: Top countries are listed with their best-performing source, which helps guide localization and regional spend, for example UK led by Organic and US led by Email.

Campaign behavior analytics from GA4: Behavioral analytics like bounce, exit, scroll depth, average time, and average time to conversion appear in one consolidated chart per campaign. The view includes:

• metric and duration selectors

• last-synced timestamp

• hover tooltips

• AI summaries under the graph for quick interpretation

• CSV export

If GA or GTM is not linked, the view shows a connect prompt instead of blank data.

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Outputs teams rely on

Key performance cards: Sessions, users, overall quality, plus trend deltas for the period.

Traffic source matrix: Sessions, users, trend vs last period, and quality score for each channel.

Engagement quality table: Session duration, pages per session, bounce, engaged percent, and scroll depth by source.

AI actionable insights: Clear callouts on anomalies, opportunities, budget shifts, patterns, and benchmark context, followed by a performance summary and next steps with concrete actions, for example:

• test paid search landing pages

• fix mobile speed

• adjust budget allocation

• schedule content in top performance windows