---
title: How to set URL Parameters on Meta Ads?
slug: how-to-set-url-parameters-on-meta-ads
docTags: 
createdAt: 2026-09-01T21:17:04.269Z
---

Fibr syncs Meta Ads via URL parameters in each ad. Missing or incorrect parameters will prevent those ads from being used for personalization within Fibr.

## Requirements for valid configuration of ads        

To ensure your ads sync correctly and can be used for Ads Personalization, your Google Ads Tracking Template must include at least one variable from below:

- {{adset.id}} or {{adset.name}}
- {{ad.id}} or {{ad.name}}

:::hint{type="info"}
For the best results, Fibr recommends including *all* of the above variables in your Tracking Template. This ensures full compatibility and maximizes the accuracy and depth of Ad Personalization.
:::

**Recommended Tracking Template: **

```javascript
{lpurl}?utm_source={{site_source_name}}&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}
```

*or*

```javascript
{lpurl}?utm_source={{site_source_name}}&utm_medium=cpc&utm_campaign={{campaign.id}}&utm_content={{adset.id}}&utm_term={{ad.id}}
```

## Steps to fix your Meta Ads URL Parameters 

::::WorkflowBlock
:::WorkflowBlockItem
Identify the Meta Ads that have invalid or missing URL parameters.
:::

:::WorkflowBlockItem
Open **Facebook Ads Manager** and select the campaign and ad set containing the affected ad.
:::

:::WorkflowBlockItem
Navigate to the **Ad level** by opening the ad set and selecting the specific ad.
:::

:::WorkflowBlockItem
Scroll to the **Tracking** section, locate the **URL parameters** field, and click **“Build a URL parameter.”**

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:::

:::WorkflowBlockItem
Click Apply to save your changes, then Publish the updated ads.
:::
::::

:::hint{type="warning"}
Avoid using third-party tools that generate dynamic tracking templates. If such a tool is currently active, disable it to ensure Fibr can read your URL parameters correctly and use your ads for personalization.
:::