How to launch new experiments on Fibr AI?
Fibr automatically generates top hypotheses for any live URL by analyzing page performance, visitor behavior, and page context. These hypotheses are converted into experiments and tested at scale.
Steps to create experimentation campaign on Fibr AI? (including generating Hypothesis)
Step 1: Create Hypothesis If you're a first-time user: On your left-hand Navigation, go to 'Experimentation' → 'Get Started' (or click here)
If you've created hypothesis before: On your left-hand Navigation, go to 'Experimentation' → 'Add New Page' (or click here)
Step 2: Add your URL Paste your website URL into the Hypothesis module. Fibr fetches on-page structure, content, and visual elements to understand what the visitor sees.
Please note that Fibr AI can only provide hypothesis to the specific URL that you enter.
Step 3: Choose AI Hypothesis After entering your page details, you’ll be prompted to choose how you want to begin creating hypotheses.
Generate Hypothesis (Recommended)
Select this to let Fibr’s AI analyze your landing page, connected data, and ad context automatically.
Fibr scans your layout, copy, and metrics, then generates data-backed hypotheses tailored to your business.
I Already Have My Hypothesis
Choose this if you’ve already defined a clear hypothesis from previous analysis or insights.
Fibr skips generation and moves you directly to variant setup and tracking configuration.
If you already have a hypothesis to test, you can choose Option 2 to setup your experiment.
Step 4: Connect Google Analytics 4 Give a clear name to your Hypothesis and choose the goal you want to optimize (Lead Submitted, Add to Cart, Start Free Trial, etc.)
We Recommend You to Connect Google Analytics (GA4)
Toggle on Connect Google Analytics to let Fibr use real behavioral data for your hypothesis generation. When connected, Fibr will:
Analyze user behavior (scroll depth, time on page, bounce rate, etc.)
Leverage audience insights for more relevant recommendations.
Step 5: Confirm (or Add) Page Context Before generating hypotheses, Fibr’s AI gathers context about your page and audience to make its suggestions more accurate.
A. Review Key Benefits: Fibr scans and pre-fills the main value propositions it detects. B. Define Your Target Audience: Choose the audience segment your page is designed for. C. Common Customers Objections: Optimizes your content based on customer objections
Once you’ve reviewed or adjusted the inputs, click Generate Hypothesis.
Step 6: Review the Hypotheses
Fibr analyzes your page, highlights strengths and weaknesses, and lists the top data-backed hypotheses with suggested changes to text, visuals, and layout.
Each includes what to change, why it matters, and the expected impact ready to convert directly into an experiment.
Step 7: Select the hypotheses you want to test
Click on Test Hypothesis and Fibr allows you to select the top hypotheses you want to test. Once you have confirmed the hypotheses, click "Create Experiment"
Step 8: Review and Publish the Campaign
Fibr then creates experiment with each hypothesis as variants. It automatically allocates traffic uniformly across variants. You can change the traffic allocation across variants based on your requirements.
Make sure the aggregate traffic is always 100%
Once you have allocated the traffic, add your Primary metric to be tracked to determine the success of the variants.
Review the campaign once and click on Publish to make the campaign Live.
Last updated