# Integrate Google Tag Manager

{% embed url="<https://youtu.be/8bHxGeGeM8U>" %}

## What You’ll Need

* Access to your Fibr Dashboard
* A valid Google Tag Manager account
* Access to the appropriate GTM container
* Publishing permissions in GTM

## Step-by-Step Integration Guide

**Step 1:** Navigate to Settings > Integrations on the Left-Hand Menu on the Dashboard.&#x20;

**Step 2:** Click on Connect button on the GTM card.

**Step 2:** Sign up to your Google Account connected to Google Tag Manager(GTM) and allow access when prompted.

{% hint style="info" %}
This method uses **OAuth 2.0 Authorization Code Flow**, a secure industry-standard process. This process is secure, fully compliant with Google’s API policies, and does not expose your credentials to Fibr.
{% endhint %}

Step 4: Select and Link Your GTM Container. Follow these steps to link your GTM container:

* On the GTM connection page, click on the Google Tag Manager button. This will open your GTM dashboard in a new tab.
* Inside GTM, select the container you wish to connect.
* Copy the URL of the container page.
* Paste this URL back into the Fibr dashboard and click Next.

**Step 5:** Review the list of default variables and tags to sync and Approve the list.

**Step 6:** Choose and Approve Fibr events (e.g., impressions, conversions) you’d like GTM to track.

**Step 7:** Publish Your Changes in GTM

* Go back to your GTM Dashboard.
* Open the container you linked.
* Click Submit > Publish > Continue to apply the changes.

**Step 8:** Return to the Fibr dashboard and click Approve to finalize the setup.

## What Fibr Sends to the GTM Data Layer

Once connected, Fibr pushes events to the data layer each time a visitor sees a variantt. These events allow you to route important personalization and experiment data into platforms like GA4, Meta Ads, Mixpanel, and more via GTM.

Event Name: **fibr\_track\_event**

| **Variable**                | **Description**                                 |
| --------------------------- | ----------------------------------------------- |
| fibr\_session\_id           | User session information ID                     |
| fibr\_user\_id              | Fibr unique user ID                             |
| fibr\_variation\_id         | Fibr experience user ID                         |
| fibr\_variation\_name       | Fibr experience name                            |
| fibr\_campaign\_type        | Personalization or Experiment                   |
| fibr\_campaign\_name        | Fibr campaign name                              |
| fibr\_campaign\_id          | Fibr campaign ID                                |
| fibr\_event                 | Always set to fibr\_track\_event                |
| fibr\_workflow\_id          | Fibr workflow ID                                |
| fibr\_campaign\_group\_name | Name of the personalization or experiment group |

These variables are automatically added to your GTM container during the integration process and can be used to create:

* Data Layer Variables
* Triggers
* Custom Tags

This setup gives you full control to build cross-platform tracking and analytics workflows using the data Fibr provides.