# Fibr Docs

Get an overview of Fibr's features, integrations, and how to use them to personalize web experiences, run experiments, and optimize conversions at scale.

## Most Popular

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Overview</strong></td><td>Learn more about Fibr and the problem it is solving for marketers</td><td><a href="/files/ynVApDq5e14iKEEDQrvE">/files/ynVApDq5e14iKEEDQrvE</a></td><td><a href="/pages/HWKdyqd4wVvd7AYQMPUl">/pages/HWKdyqd4wVvd7AYQMPUl</a></td></tr><tr><td><strong>Get Started</strong></td><td>Discover the basics of Fibr's suite of tools and learn how to effectively set up your Fibr account.</td><td><a href="/files/KULsMowEhNl8VBZIho9P">/files/KULsMowEhNl8VBZIho9P</a></td><td><a href="/pages/dQ2WUDSbiidiHL7R2zIF">/pages/dQ2WUDSbiidiHL7R2zIF</a></td></tr><tr><td><strong>Integrations</strong></td><td>Find out how to integrate Fibr with other tools and platforms to streamline workflows and expand your capabilities.</td><td><a href="/files/sYbKX2OPyGbzGNQwXViD">/files/sYbKX2OPyGbzGNQwXViD</a></td><td><a href="/pages/abyGhLiyXX8B5FacquNm">/pages/abyGhLiyXX8B5FacquNm</a></td></tr><tr><td><strong>Fibr Editor</strong></td><td>Master the Fibr Editor to create and manage content efficiently, enhancing your site's functionality and appeal.</td><td><a href="/files/qAN3EQrJpXvTJVF9sofA">/files/qAN3EQrJpXvTJVF9sofA</a></td><td><a href="/pages/EyLu6Hrs9s8saysWEBlZ">/pages/EyLu6Hrs9s8saysWEBlZ</a></td></tr><tr><td><strong>Fibr Personalization</strong></td><td>Learn how to tailor your site's content to individual users to improve engagement and conversions.</td><td><a href="/files/aQY8SYjCprnS35gLkntm">/files/aQY8SYjCprnS35gLkntm</a></td><td><a href="/pages/Tp21LCjxgqKX5Cfmwlta">/pages/Tp21LCjxgqKX5Cfmwlta</a></td></tr><tr><td><strong>Fibr Experimentation</strong></td><td>Discover how Fibr's AI powered hypothesis and  experimentation helps you scale your experiments</td><td><a href="/files/KULsMowEhNl8VBZIho9P">/files/KULsMowEhNl8VBZIho9P</a></td><td><a href="/pages/raryAkYE8hL4a0cHNatc">/pages/raryAkYE8hL4a0cHNatc</a></td></tr><tr><td><strong>Fibr Tools</strong></td><td>Uncover meaningful insights about your websites using Fibr Tools</td><td><a href="/files/qAN3EQrJpXvTJVF9sofA">/files/qAN3EQrJpXvTJVF9sofA</a></td><td><a href="/pages/SSllFjOd9hVDKxpt9QBx">/pages/SSllFjOd9hVDKxpt9QBx</a></td></tr><tr><td><strong>Metrics</strong></td><td>Understand how to track and analyze the performance of your campaigns using Fibr Dashboard</td><td><a href="/files/uRu1rXzv7TuRwt4L32Gu">/files/uRu1rXzv7TuRwt4L32Gu</a></td><td><a href="/pages/0UnknX8693MwcvlpO8Hm">/pages/0UnknX8693MwcvlpO8Hm</a></td></tr></tbody></table>


# What's New

We're constantly evolving with new features and enhancements to help you optimize and scale your web experiences using AI.

{% updates format="full" %}
{% update date="2026-02-01" %}

## Ads Journey Personalization   &#x20;

Now you can create personalized web experiences for your paid visitors based on User Journey with Fibr's Journey personalization Feature

[Learn More →](/fibr-personalization-suite/ads-personalization/how-to-set-up-journey-personalization-for-ads)
{% endupdate %}

{% update date="2026-01-08" %}

## Fibr Genesis\*

Now you can create new landing pages using prompts and your brand guidelines with the help of Fibr Genesis.&#x20;

*\*Beta release*
{% endupdate %}

{% update date="2026-01-05" %}

## **Audience Personalization**

With Advanced Audience Personalization feature, you can get insights into your audience segments and create personalized web experiences based on suggestions, all with just a few clicks.

[Learn More →](/fibr-personalization-suite/audience-personalization/how-to-set-up-an-audience-personalization-campaign)
{% endupdate %}

{% update date="2025-12-08" %}

## **LLM-Traffic Personalization**

With LLM-based Personalization, tap into a new wave of intent-driven traffic from advanced language models and customize web experiences around unique queries and different LLM products.

[Learn More →](/fibr-personalization-suite/llm-based-personalization)
{% endupdate %}

{% update date="2025-11-10" %}

## Location Personalization &#x20;

Define your location segments, receive tailored suggestions, and create personalized web experiences based on the user’s location, all within a few clicks.

[Learn More →](/fibr-personalization-suite/location-based-personalization)
{% endupdate %}

{% update date="2025-10-20" %}

## **LLM Presence Report**&#x20;

LLM Presence analyzes your brand's performance against competitors across major AI models like ChatGPT, etc., Claude, Gemini, Perplexity, and Grok

[Learn More →](/fibr-tools/llm-presence-report)
{% endupdate %}

{% update date="2025-10-20" %}

## **LLM Traffic Report**

Get insights on your LLM Traffic using Google Analytics to figure out the opportunities

[Learn More →](/fibr-tools/llm-traffic-report)
{% endupdate %}

{% update date="2025-08-12" %}

## **Agentic Ad Personalization**

Fibr now analyzes your Ads data, offers suggestions to improve metrics, and helps you create hundreds of experiences quickly with no heavy lifting required.

[Learn More →](/fibr-personalization-suite/ads-personalization)
{% endupdate %}

{% update date="2025-07-23" %}

## Fibr Pulse&#x20;

Introducing Fibr Pulse: your AI-assistant which connects all your Marketing Tools at one place and answers all your questions.

[Learn More →](/fibr-tools/fibr-pulse-insights)
{% endupdate %}
{% endupdates %}

***


# Product Change Logs

Stay up to date with the latest improvements, and enhancements to the Fibr.ai platform to make it more intuitive.

{% updates format="full" %}
{% update date="2026-01-19" %}

## Activity Log in Preview Mode

**Problem:** There is a gap between changes made in the Fibr Editor and how pages behave in production, as the editor environment does not fully reflect real website conditions. This makes it difficult to verify changes before publishing, often causing issues to surface only after launch.

**Impact:** Users must rely on support for debugging, risk publishing broken experiences, and face potential revenue loss from tracking failures.

**Update:** We've incorporated a comprehensive real-time preview and activity logging system in the **Preview Mode** that replicates production website behavior, enabling complete pre-launch verification of all changes, experiences, and tracking events.

<figure><img src="/files/KOrWboqnoL6ta7B6CtaJ" alt=""><figcaption></figcaption></figure>
{% endupdate %}

{% update date="2026-01-14" %}

## Change-log Feature in Fibr Editor

**Problem:** Users are encountering conflicts where web changes fail to apply to mobile layouts due to differences in layout structures, element paths, component handling, and styling inconsistencies.

**Impact:** This results in incomplete personalization, post-launch fixes, increased rework, and reduced efficiency, as users lack visibility into these conflicts during editing.

**Update:** We've introduced a change-log feature which highlights the changes(both draft and saved) made by user on a particular variant and detects conflicts in real-time flagging cross-viewport compatibility issues before deployment.

<figure><img src="/files/r911ujCoVqQVcVSS5JHW" alt=""><figcaption></figcaption></figure>

Click here for the detailed documentation of the Change-log feature.
{% endupdate %}

{% update date="2025-12-05" %}

## New Ad Integration Flow

**Problem:** Previously, when connecting your Google Ads or Meta Ads accounts to Fibr, all campaigns were automatically synced, regardless of whether they were necessary for Fibr campaigns. This caused unnecessary sync time and clutter in the Fibr Dashboard.

**Impact:** This approach increased the integration and sync time, which impacted the overall efficiency of campaign management.

**Update:** We’ve implemented a new flow for ad integration and sync, giving you full control over which campaigns you want to sync to the Fibr Dashboard.

Now, when you connect your Google Ads or Meta Ads account to Fibr, you can:

* Select which campaigns you want to sync with Fibr from the start.

<figure><img src="/files/Ach2lHYXqkT4jwXu1QrF" alt="" width="375"><figcaption></figcaption></figure>

* After connecting your ad account, you can choose whether to sync new campaigns or re-sync existing campaigns to Fibr, ensuring only relevant campaigns are synced.

<figure><img src="/files/SdqgReeYrmUCHWlTsysO" alt="" width="291"><figcaption></figcaption></figure>

**Detailed Guides:**

* [How to Integrate your Google Ads?](/integrations/integrate-google-ads)
* [How to sync new/existing Google Ad Campaigns?](/integrations/integrate-google-ads/how-to-sync-new-or-updated-ad-campaigns-in-fibr)
* [How to Integrate your Meta Ads?](/integrations/integrate-meta-ads)
* [How to sync new/existing Meta Ad Campaigns?](/integrations/integrate-meta-ads/how-to-sync-new-or-updated-ad-campaigns-in-fibr)
  {% endupdate %}

{% update date="2025-11-12" %}

## Element Selection in Ad Personalization

We’ve redesigned the **Element Selection** experience within the Ad Personalization flow to make it more intuitive and focused.

<figure><img src="/files/Qk26CPWwCWlLDN51O17I" alt=""><figcaption></figcaption></figure>

Now, each personalization type — **Text, Image, Style, and Pop-up**  appears in a clear, simplified view, showing the proposed changes for every element individually. This makes it easier to review, confirm, and manage what’s being personalized on your page.
{% endupdate %}

{% update date="2025-10-24" %}

## Dashboard Restructuring

<figure><img src="/files/WDAq6ArGHVlZsZEAtlFv" alt=""><figcaption></figcaption></figure>

The main dashboard and sidebar navigation have been refreshed for a clearer and more streamlined experience.

Product capabilities are now organized under four focused sections: **Experimentation**, **Personalization,** **Generative Engine Optimization (GEO) and Analytics**.

Key workflows are easier to discover, with related features grouped more intuitively and unnecessary sidebar noise removed.

**Product capabilities are now organized under four focused sections:**

1. **Experimentation**
   1. Hypothesis
   2. A/B Testing
2. **Personalization**
   1. Ads Personalization
   2. Audience Personalization
   3. CDP Personalization
3. **Generative Engine Optimization (GEO)\***
   1. LLM Presence
   2. LLM Traffic&#x20;
4. **Analytics**
   1. Campaign Analytics
   2. Widget Analytics
   3. Fibr Pulse

{% hint style="info" %}
\***GEO** section has been introduced, featuring **LLM Visibility** and **LLM Presence** to help users understand and manage their AI-driven footprint.
{% endhint %}
{% endupdate %}
{% endupdates %}


# What is Fibr?

Fibr is an AI-powered platform that helps you understand, test, and optimize every page on your website without writing code or waiting on developers.

***

#### The Problem Fibr Solves

Your website is the hardest-working asset in your marketing stack, but it's also the least flexible.

Your ad platforms adapt in real-time. Your analytics get smarter every quarter. Your campaigns are hyper-targeted. Yet when someone clicks through, they land on the same static page as everyone else.

That's the gap Fibr closes.

***

#### What You Can Do with Fibr

* **Understand what's happening** See how different audiences, regions, and campaigns perform across your pages. Identify where visitors drop off and why.
* **Test without bottlenecks** Run A/B tests and multivariate experiments without engineering dependencies. Launch in minutes, not sprints.
* **Personalize automatically** Show different content to different visitors based on their ad source, location, behavior, or audience segment.
* **Create new pages instantly** Use Fibr Genesis to generate landing pages from prompts, documents, or reference URLs.
* **Track AI-driven traffic** Monitor how your brand appears in AI assistants and measure traffic from ChatGPT, Claude, Perplexity, and others.

***

#### Who Fibr is For

* **Marketing teams** who want to optimize landing pages without filing engineering tickets.
* **Growth teams** who need to run experiments at scale and move fast.
* **Agencies** managing multiple client accounts and campaigns.
* **Enterprise organizations** requiring security, compliance, and team collaboration.

***

#### **How Fibr Is Different**

Most optimization tools wait for you to come up with a hypothesis. Fibr doesn't.

* **It starts with insight, not guesswork:** Fibr continuously analyzes your live performance data and surfaces opportunities you might have missed. Instead of staring at dashboards wondering what to test, you'll get clear, actionable hypotheses like "Try a different CTA for your low-intent traffic segment."
  * Turns raw analytics into prioritized test ideas
  * Detects drop-offs, anomalies, and friction in real time
  * Connects with GA4, your CRM, and ad platforms to explain *why* conversions vary
* **It scales without slowing you down:** Traditional tools let you run a handful of experiments at a time. Fibr is built for velocity. You can personalize and test across hundreds of URLs, campaigns, or audiences simultaneously.
  * No waiting on engineering for deployments
  * Instant rollouts and one-click reversions
  * Learnings automatically shared across teams
* **It's built for where the web is going:** The future of optimization isn't manual. Fibr is designed for an agentic web where experiences are created, adapted, and governed automatically.
  * Auto-generates and deploys experiences based on detected opportunities
  * Keeps every variant compliant with built-in governance
  * Prepares your content for LLM-driven discovery so AI assistants can find and recommend you accurately

<figure><img src="/files/nPNnKqpxVRdoEsILNqtQ" alt=""><figcaption></figcaption></figure>

#### Common Misconceptions <a href="#why-does-fibr-exist" id="why-does-fibr-exist"></a>

1. **"So Fibr is a CRO tool?"** It's more than that. Fibr combines AI agents with human oversight to give you a full-stack experience optimization system, not just A/B testing.
2. **"Is this just for marketers?"** Not at all. Fibr is built for cross-functional teams. Marketing, product, and engineering all get shared visibility and clear controls.
3. **"Will this replace our CMS or analytics?"** No. Fibr layers on top of what you already use. It enhances your stack, it doesn't replace it.

{% content-ref url="/pages/kbDuprs1uGncbJy3jQIa" %}
[What products does Fibr offer?](/fibr-ai/what-products-does-fibr-offer)
{% endcontent-ref %}


# What products does Fibr offer?

Fibr brings together four core products that work as one intelligent experience layer designed for enterprise scale, security, and collaboration.

Fibr brings together four core products that work as one connected system. Each one solves a specific challenge, but they're designed to share data and insights so your optimization efforts compound over time.

Here's a quick overview:

| Product                          | What It Does                                                                      | How It Helps You                                                                |
| -------------------------------- | --------------------------------------------------------------------------------- | ------------------------------------------------------------------------------- |
| **Hypothesis & Experimentation** | Analyzes your pages to surface test ideas, then lets you run experiments at scale | Stop guessing what to test. Validate ideas fast without waiting on engineering. |
| **Personalization Suite**        | Adapts your pages in real-time based on ads, audience, or location                | Show every visitor content that matches their intent, automatically.            |
| **Insights & GEO**               | Centralizes performance data across pages, segments, and AI platforms             | See what's working, where, and why, all in one place.                           |
| **Fibr Genesis** *(Beta)*        | Generates landing pages from a prompt, document, or reference URL                 | Build new pages from scratch without touching code or waiting on developers.    |

***

#### **Hypothesis & Experimentation**

Most teams struggle with two things: figuring out *what* to test, and actually running tests without engineering bottlenecks. This module solves both.

**How it works:**

Fibr analyzes your landing pages and performance data to uncover patterns you might miss. Instead of starting with a blank slate, you get prioritized hypotheses like "Your CTA isn't resonating with mobile visitors" or "This hero image underperforms for paid traffic."

Once you have a hypothesis, you can launch A/B or multivariate tests directly. Everything runs in real-time with instant rollbacks if something goes wrong. And the results feed back into the system automatically, so each test makes the next one smarter.

**What you get:**

* Data-driven test ideas based on actual performance, not hunches
* No engineering dependencies for launching or managing experiments
* Real-time deployment with safe rollback controls
* A continuous learning loop that connects testing to personalization

**\[**[**Learn more about Experimentation →**](#hypothesis-and-experimentation)**]**

***

#### **Personalization Suite**

Generic pages convert poorly. Your visitors arrive from different ads, different locations, and different mindsets. They should see content that reflects that.

**How it works:**

Fibr's Personalization Suite adapts your landing pages dynamically based on context. When someone clicks an ad, they see messaging that matches what brought them there. When someone visits from a specific region, they see locally relevant content. No manual variants, no code changes.

**Personalization types:**

* **Ad Personalization:** Automatically aligns your landing page with the ad creative, headline, or campaign the visitor clicked. The experience feels seamless because it *is* seamless.
* **Location Personalization:** Adjusts content based on where your visitor is. Show local testimonials, regional offers, or geo-specific messaging without managing dozens of page versions.
* **LLM Personalization:** Personalizes web experiences for high intent traffic coming from LLM Platforms like ChatGPT, Perplexity, Gemini, etc.
* **Audience Personalization:** Personalizes web experiences for any segment, whether it's new visitors from specific locations, mobile users, returning customers, or any combination you can imagine.
* **CDP Personalization:** Connects with your Customer Data Platform to personalize based on behavior, demographics, or lifecycle stage.

[**\[Learn more about Personalization →\]**](/fibr-personalization-suite/overview)

***

#### **Insights & GEO**

You can't optimize what you can't see. This module brings all your experience data into one place, including performance across pages, segments, regions, and even AI platforms.

**How it works:**

Insights centralizes everything: conversions, engagement, drop-offs, and performance variations across audiences and geographies. But it goes further than traditional analytics. It also tracks how your brand appears in AI environments like ChatGPT, Perplexity, and Gemini, so you can understand visibility in the emerging "agentic" web.

**Key capabilities:**

* **Pulse:** Cross-channel reporting that connects what happens on your site to your acquisition strategy. See how campaigns, sources, and pages perform together.
* **GEO Analytics:** Compare performance by city, country, or segment. Understand where you're winning and where you're leaving conversions on the table.
* **LLM Presence:** See how AI models interpret and surface your brand. Understand your visibility in AI-driven search and discovery.

[**\[Learn more about Fibr Tools →\]**](/fibr-tools/llm-traffic-report)

***

#### **Fibr Genesis&#x20;*****(Beta)***

Sometimes you need a new landing page, and you need it fast. Genesis lets you create fully branded, responsive pages without writing code or filing a ticket with your dev team.

**How it works:**

Give Fibr a starting point: a reference URL, a document, a slide deck, or even a short prompt. Add design inspiration if you have it. Genesis will generate a complete landing page that follows your brand guidelines.

The output comes in two formats: a clean visual mockup (PDF or PNG) for review, and a production-ready HTML/CSS bundle you can deploy immediately.

[**\[Learn more about Fibr Genesis →\]**](#fibr-genesis-beta)

#### How These Products Work Together

Fibr isn't four separate tools. It's one connected system:

1. **Analytics** shows you where performance is lagging
2. **Experimentation** validates what changes work
3. **Personalization** rolls out winning experiences to the right audiences
4. **Genesis** creates new pages when you need them

Each product makes the others more effective. The more you use Fibr, the smarter it gets.


# Sign Up & Login

Getting started with Fibr takes less than a minute. You can create an account using Google, Microsoft, email, or your company's SSO if you're on an enterprise plan.

Once you're in, you'll land in your Fibr Dashboard where you can connect your website, link your ad accounts and analytics, and start generating hypotheses, running experiments, or building personalized experiences.

**Ready?** Head to the [Fibr Sign Up page](https://app.getfibr.co/) and choose your preferred method below.

<figure><img src="/files/AhdtBKmwrMFnqgUgeppq" alt="" width="563"><figcaption></figcaption></figure>

***

#### Your Sign-Up Options

| Method           | Best For                                   | Requirements               |
| ---------------- | ------------------------------------------ | -------------------------- |
| Google           | Fastest option if you use Google Workspace | Google account             |
| Microsoft        | Teams using Microsoft 365 or Azure         | Microsoft account          |
| Email & Password | Anyone who prefers traditional login       | Any email address          |
| SSO              | Enterprise teams with centralized identity | Enterprise plan + IT setup |

***

#### Option 1: Sign Up with Google

1. Click **Continue with Google** on the login page
2. Choose your Google account
3. Approve the access request
4. Done. You'll be redirected to your Fibr Dashboard immediately.

<figure><img src="/files/YQpvE01OKAn6Z27wwOGz" alt="" width="563"><figcaption></figcaption></figure>

> **Security note:** Fibr uses OAuth 2.0, the industry-standard authentication protocol. Your Google password is never shared with Fibr. This process is fully compliant with Google's API policies.

***

#### Option 2: Sign Up with Microsoft

1. Click **Continue with Microsoft** on the login page
2. Sign in to your Microsoft account and confirm permissions
3. Done. You'll be redirected to your Fibr Dashboard immediately.

> **Security note:** Like Google, this uses OAuth 2.0 through Microsoft's identity platform. Your credentials stay with Microsoft and are never exposed to Fibr.

<figure><img src="/files/H6FDLrkiuHtwNQsWM2Rg" alt="" width="563"><figcaption></figcaption></figure>

***

#### Option 3: Sign Up with Email & Password

1. Enter your email address and click **Continue**
2. Check your inbox for a verification email (it should arrive within a minute)
3. Click the link in the email to verify your address
4. Create a password to complete your account setup

<figure><img src="/files/Qbwu1pssJGx8KCc13NbJ" alt="" width="563"><figcaption></figcaption></figure>

> **Security note:** We send a verification email to confirm you own the address. Your password is stored using strong encryption and is never visible to anyone, including our team.

***

#### Option 4: Sign Up with SSO

*Requires an active Enterprise plan with SSO enabled by your IT team.*

If your company uses a centralized identity provider like Okta, Azure AD, or Ping Identity, you can sign in with your existing corporate credentials.

1. Click **Continue with SSO**
2. Enter your company domain (for example: `acme.com`)
3. You'll be redirected to your corporate login page
4. Sign in with your company credentials
5. Done. You'll return to Fibr with automatic access to your team's workspace.

> **Don't see the SSO option?** Your organization may not have it enabled yet. Check with your IT admin or contact us at <support@getfibr.co> to get it set up.

***

#### Troubleshooting

* **I didn't receive the verification email** Check your spam or junk folder first. If it's not there, return to the sign-up page and click **Resend email**. Most emails arrive within a minute, but occasionally there's a short delay.
* **I see "Domain Not Allowed"** This usually means your email domain hasn't been whitelisted for your workspace. Contact your IT admin, or reach out to us at <support@getfibr.co> and we'll help sort it out.
* **The Google or Microsoft button isn't showing** Your browser might be blocking third-party cookies. Try opening Fibr in an incognito or private window, or clear your browser cookies and refresh the page.
* **I see "Email already exists"** Good news: you already have an account! Click **Forgot Password** on the login page to reset your credentials and get back in.
* **SSO keeps looping or timing out** Your company's identity provider session may have expired. Close all browser tabs, open a fresh window, and try signing in through SSO again.

***

#### What's Next?

Once you're logged in, you'll want to:

1. [**Invite your team**](/get-started-with-fibr-ai/inviting-your-team) so everyone can collaborate
2. [**Install the Fibr Script** ](/get-started-with-fibr-ai/fibr-script/configure-fibr-script-to-your-website)on your website to start tracking
3. [**Connect your integrations**](/integrations/integrate-google-tag-manager) like Google Analytics, Google Ads, or Meta Ads


# Inviting Your Team

Easily invite teammates to your Fibr workspace, assign roles like Admin or Member, and collaborate seamlessly across campaigns and experiments.

{% hint style="info" %}
Only team members with '**Admin**' status can invite other teammates to the team. The first person from the organization to sign up becomes "**Admin"** by default.
{% endhint %}

Fibr works best when your whole team can collaborate. Once you've set up your account, you can invite colleagues to join your workspace in just a few steps.

**Who can invite teammates?** Only Admins can send invitations. If you created the workspace, you're automatically an Admin. If you don't see the invite option, ask your workspace Admin to add you or upgrade your role.

***

#### **How to Invite a Teammate**

**Step 1:** Click **Settings** in the left-hand navigation bar.

<figure><img src="/files/7SnvJaTwCm7RSjZ1rDDB" alt="" width="563"><figcaption></figcaption></figure>

**Step 2:** Select the **Team** section.

<figure><img src="/files/PYU2U5Z7YzMjTuHVEDWb" alt="" width="563"><figcaption></figcaption></figure>

**Step 3:** Click **Invite Teammate**.

<figure><img src="/files/Y8lQqO4JJSMer7klwKJq" alt="" width="563"><figcaption></figcaption></figure>

**Step 4:** Enter your teammate's email address and choose their role:

| Role       | What They Can Do                                                                                                |
| ---------- | --------------------------------------------------------------------------------------------------------------- |
| **Admin**  | Full access. Can manage team members, billing, integrations, and all experiments and campaigns.                 |
| **Member** | Can create and manage experiments and personalizations, but cannot invite teammates or access billing settings. |

<figure><img src="/files/gFssdjYU40ugWtA7xEBn" alt="" width="563"><figcaption></figcaption></figure>

Click **Invite** when you're ready.

**Step 5:** Your teammate will receive an email with a unique invitation link. They'll need to click that link to join your workspace.

<figure><img src="/files/Kxaj5LBfcoN9HZ4dC0M5" alt="" width="375"><figcaption></figcaption></figure>

***

#### **Important Details**

* **Teammates must use the invitation link to join.** If someone signs up for Fibr directly without clicking the invite link, they'll create a separate workspace instead of joining yours. Make sure your teammates use the link in their invitation email.
* **Email not arriving?** Ask your teammate to check their spam or junk folder. Invitation emails sometimes get filtered, especially with strict corporate email settings. If it's still missing after a few minutes, you can resend the invitation from the Team settings page.
* **Want to change someone's role later?** You can update a teammate's role anytime from the Team section in Settings. Admins can promote Members to Admin or adjust permissions as your team evolves.

***

#### What's Next?

Now that your team is set up, you're ready to:

1. [**Install the Fibr Script**](/get-started-with-fibr-ai/fibr-script/configure-fibr-script-to-your-website) on your website
2. [**Connect Google Analytics(GA4)**](/integrations/integrate-google-analytics-ga4) to pull in your performance data
3. [**Link your ad accounts**](/integrations/integrate-google-ads) to enable ad personalization


# Fibr Script

The Fibr Script is what connects your website to Fibr. It's a small code snippet that you add once, and it enables everything Fibr does: experiments, personalization, tracking, and real-time optimization.

Without it, Fibr can't see your visitors or deliver dynamic experiences. With it, your site can adapt to every campaign, audience, and condition automatically.

***

#### **How It Works**

When someone visits your site, the Fibr Script runs instantly and does three things:

1. **Identifies the visitor.** It checks who they are based on your configured rules: which ad they clicked, what audience segment they belong to, whether they're new or returning, their location, and more.
2. **Finds the right experience.** If the visitor matches any of your active experiments or personalization campaigns, Fibr selects the appropriate variant.
3. **Delivers it immediately.** The experience loads client-side during page render. Your visitor sees the personalized version without any flicker, delay, or visible swap.

This all happens in milliseconds. Your site adapts dynamically without requiring any additional deployments or engineering work.

***

#### **Installation Options**

Choose the method that fits your setup:

<table data-view="cards"><thead><tr><th></th><th data-type="content-ref"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Add Fibr SDK to your Website</td><td><a href="/pages/YBnBSND8KvBkNg0w3605">/pages/YBnBSND8KvBkNg0w3605</a></td><td><a href="/files/aINL8TzRFzqgwN2xpvMg">/files/aINL8TzRFzqgwN2xpvMg</a></td></tr><tr><td>Connect with Shopify Store </td><td><a href="/pages/17UG961PUOls8tJugjDE">/pages/17UG961PUOls8tJugjDE</a></td><td><a href="/files/f8c6f8Vs87qiZg8H5KVY">/files/f8c6f8Vs87qiZg8H5KVY</a></td></tr></tbody></table>

***

#### **Best Practices for Installation**

* **Place it in the `<head>` tag** The script needs to load early in the page lifecycle to work correctly. Add it inside the `<head>` section of your HTML.
* **Put it above other scripts** Position the Fibr Script at the top of your `<head>`, before analytics tags, tracking pixels, or other third-party scripts. This ensures Fibr initializes first and can deliver the right experience before anything else runs.
* **Avoid script conflicts** If you have multiple scripts that modify page content or load asynchronously, they can interfere with Fibr's timing. Keep your `<head>` clean and test after adding new scripts.
* **Whitelist all your domains** In your Fibr workspace, add every domain and subdomain where the script will run. You can apply it site-wide or restrict it to specific URLs if you want tighter control over where campaigns run.
* **Validate before launching campaigns** Before you create experiments or personalization campaigns, confirm the script is working:
  * Go to **Settings → Setup → Validate** in your Fibr Dashboard
  * Enter your URL and click **Check**
  * You'll see a confirmation if the script is firing correctly

This takes 30 seconds and saves you from troubleshooting later.

***

#### What's Next?

Once the script is installed and validated:

1. [**Connect Google Analytics(GA4)**](/integrations/integrate-google-analytics-ga4) to pull performance data into Fibr
2. [**Link your ad accounts**](/integrations/integrate-google-ads) to enable ad personalization
3. [**Create your first experiment**](/hypothesis-and-experimentation/how-to-launch-new-experiments-on-fibr-ai) with Fibr AI


# Configure Fibr Script to your website

Set up the Fibr script on your website to enable personalization, track user behavior, and run seamless experiments using Fibr AI.

{% embed url="<https://youtu.be/jVxJEuI9PMA>" %}

Adding the Fibr Script takes about five minutes. Once it's installed and validated, you're ready to start running experiments and personalization campaigns.

***

#### **Before You Begin**

Make sure you have:

* Access to your website's HTML (specifically the `<head>` section)
* Admin or developer permissions to edit your site's code
* Your Fibr account credentials

***

#### Step-by-Step Installation

**Step 1:** Log in to your [Fibr Dashboard](https://app.getfibr.co) and click **Settings** in the left-hand menu.

**Step 2:** Go to the **Setup** section. You'll see your unique Fibr Script displayed here.

**Step 3:** Copy the script and paste it into the `<head>` section of your website.

Place it as high in the `<head>` as possible, before other scripts like analytics or tracking pixels. This ensures Fibr loads first and can deliver experiences without delay.

{% hint style="warning" %}
**Avoid GTM installation** Google Tag Manager adds a delay that can cause flickering. [**Click here**](/get-started-with-fibr-ai/fibr-script/impact-of-fibr-script-using-gtm) to see impact.&#x20;
{% endhint %}

```html
<head>
  <!-- Fibr Script goes here, at the top -->
  <script>...</script>
  
  <!-- Other scripts below -->
</head>
```

**Step 4:** Save and publish your changes.

**Step 5:** Back in the Fibr Dashboard, enter your site URL in the field provided and click **Add URL**.

**Step 6:** Click **Validate**, then **Check now**.

You'll see a success message once Fibr confirms the script is working correctly.

***

#### **Handling Subdomains**

If you add the script to your main domain (e.g., `example.com`), it will automatically apply to all subdomains (e.g., `blog.example.com`, `shop.example.com`).

However, if you want the script to run only on specific pages or subdomains, you'll need to add it individually to those pages instead.

**Remember to whitelist all domains:** In your Fibr workspace, make sure every domain and subdomain where the script runs is added to your allowed list. Otherwise, Fibr won't recognize traffic from those URLs.

***

#### **Troubleshooting: Fixing Flickering**

If you notice a brief flash where the original page appears before the personalized version loads, try these fixes:

**Option 1: Use the anti-flicker script** In the Setup section of your dashboard, you'll find an alternate version of the script designed to prevent flickering. Switch to this version if the standard script causes issues.

**Option 2: Check your script placement** Flickering often happens when the Fibr Script loads too late. Make sure it's positioned at the very top of your `<head>` tag, before any other scripts.

[Learn more about impact of Fibr Script on Web Performance →](/get-started-with-fibr-ai/fibr-script/impact-of-fibr-script-on-web-performance)

***

#### **Validation Failed?**

If the validation check doesn't pass:

* **Double-check the script placement.** It must be inside the `<head>` tag, not the `<body>`.
* **Clear your cache.** Your browser or CDN might be serving an older version of your page.
* **Verify the URL matches exactly.** Include or exclude `www.` consistently with how your site loads.
* **Check for script blockers.** Ad blockers or privacy extensions can sometimes interfere with validation.

Still having trouble? Reach out to us at <support@fibr.ai> and we'll help you debug.


# Configuring the Fibr Script for your Shopify Store

Integrate the Fibr script with Shopify to enable personalization and experimentation on your Shopify-powered website. Step-by-step setup included.

{% embed url="<https://youtu.be/75I_8k6QkA8>" %}

If your store runs on Shopify, you can connect it to Fibr using our dedicated app. No code editing required. The whole process takes about five minutes.

***

#### **Before You Begin**

Make sure you have:

* Admin access to your Shopify store
* Your Fibr account credentials
* Your Shopify store URL (e.g., `yourstore.myshopify.com` or your custom domain)

***

#### **Step-by-Step Installation**

**Step 1: Open Fibr Setup**

Log in to your [Fibr Dashboard](https://app.getfibr.co) and go to **Settings → Setup** from the left-hand menu.

**Step 2: Select Shopify**

In the "Add Fibr to Your Website" section, choose **Shopify** as your platform.

**Step 3: Enter Your Store URL**

Paste your Shopify store URL into the field provided, then click **Install Shopify App**.

**Step 4: Authorize the App in Shopify**

You'll be redirected to your Shopify Admin Dashboard. Review the permissions requested by the Fibr AI app, then click **Install** to authorize.

> **What permissions does Fibr need?** Fibr requests access to read your store data and inject the optimization script. It does not access customer payment information or modify your products.

**Step 5: Connect Your Store**

After installation, you'll be redirected back to the Fibr Dashboard. Click **Connect** to link your Shopify store with your Fibr account.

**Step 6: Save in Shopify**

You'll be taken back to Shopify Admin. The Fibr AI app should now appear as installed. Click **Save** in the top-right corner to confirm the setup.

**Step 7: Add Your Domain**

Return to the Fibr Dashboard and scroll to the "Add a Website" section. Enter your store's domain (your custom domain or `.myshopify.com` URL) and click **Add URL**.

**Step 8: Validate the Connection**

Once your website appears in the list:

1. Click **Validate**
2. A new tab will open showing your store
3. Return to the Fibr Dashboard
4. Click **Check Now**

You'll see a confirmation message: "Script is connected."

***

#### **You're All Set**

The Fibr Script is now live on your Shopify store. Every page will automatically include the script, so you're ready to start running experiments and personalization campaigns.

***

#### **Troubleshooting**

* **The app won't install** Make sure you have admin permissions in Shopify. Store staff accounts with limited access may not be able to install apps.
* **Validation fails after installation** Clear your browser cache and try again. Shopify sometimes caches pages, which can delay the script from appearing. If it still fails after a few minutes, try validating in an incognito window.
* **I use a custom domain** Add both your custom domain (e.g., `store.yourbrand.com`) and your default Shopify domain (e.g., `yourstore.myshopify.com`) to your Fibr workspace. This ensures Fibr recognizes traffic regardless of which URL visitors use.
* **I have multiple Shopify stores** You can connect multiple stores to Fibr. Repeat this process for each store, and they'll all appear in your dashboard.

Still having issues? Contact us at <support@fibr.ai> and we'll help you get connected.


# Impact of Fibr Script on Web Performance

See how the Fibr Script performs across FCP, LCP, and Total Blocking Time, designed to ensure minimal impact on your website performance.

Every script you add to your website affects performance. We know that slower pages mean lower conversions, so we've engineered the Fibr Script to be as lightweight as possible.

To show you exactly what that means, we ran a head-to-head comparison of Fibr against other popular personalization tools: VWO, Kameleoon, and Mutiny. Here's what we found.

***

### **Performance Comparison**

We measured four key metrics that directly affect user experience and Core Web Vitals scores. Lower impact percentages are better.

#### **Overall Performance Score**

| Tool      | Without Script | With Script | Impact     |
| --------- | -------------- | ----------- | ---------- |
| **Fibr**  | 68.6           | 61.9        | **-9.77%** |
| VWO       | 68.6           | 58.0        | -15.45%    |
| Kameleoon | 68.6           | 57.2        | -16.62%    |
| Mutiny    | 68.6           | 58.5        | -14.72%    |

**Fibr's impact is 35-40% lower than competitors.**

***

#### **First Contentful Paint (FCP)**

FCP measures how quickly the first visible content appears. Faster is better for perceived load speed.

| Tool      | Without Script | With Script | Impact     |
| --------- | -------------- | ----------- | ---------- |
| **Fibr**  | 0.91s          | 0.99s       | **+8.79%** |
| VWO       | 0.91s          | 1.15s       | +26.37%    |
| Kameleoon | 0.91s          | 1.11s       | +21.98%    |
| Mutiny    | 0.91s          | 1.14s       | +25.27%    |

**Fibr adds less than 0.1 seconds. Competitors add 0.2 seconds or more.**

***

#### **Largest Contentful Paint (LCP)**

LCP measures when the largest visible element finishes loading. This is a Core Web Vital that affects your SEO.

| Tool      | Without Script | With Script | Impact      |
| --------- | -------------- | ----------- | ----------- |
| **Fibr**  | 1.92s          | 2.21s       | **+15.10%** |
| VWO       | 1.92s          | 2.31s       | +20.31%     |
| Kameleoon | 1.92s          | 2.15s       | +11.98%     |
| Mutiny    | 1.92s          | 2.60s       | +35.42%     |

**Fibr stays competitive on LCP, with Kameleoon slightly ahead on this specific metric.**

***

#### **Total Blocking Time (TBT)**

TBT measures how long the main thread is blocked, preventing user interaction. Lower is better for responsiveness.

| Tool      | Without Script | With Script | Impact      |
| --------- | -------------- | ----------- | ----------- |
| **Fibr**  | 481ms          | 587ms       | **+22.04%** |
| VWO       | 481ms          | 726ms       | +50.94%     |
| Kameleoon | 481ms          | 953ms       | +98.13%     |
| Mutiny    | 481ms          | 575ms       | +19.54%     |

**Fibr and Mutiny are close here, while Kameleoon nearly doubles blocking time.**

***

#### The Bottom Line

No personalization script has zero impact, but Fibr consistently ranks in the top two across all performance metrics. In most cases, the difference is significant: competitors often add 2-3x more overhead than Fibr.

We're continuing to optimize. Our goal is to make the performance impact negligible so you can personalize confidently without sacrificing speed.

***

#### Tips to Maximize Performance

Even with Fibr's lightweight script, you can further minimize impact:

1. **Place the script at the top of your&#x20;**<mark style="color:$primary;">**`<head>`**</mark>**&#x20;tag.** This ensures it loads early and doesn't compete with other resources.
2. **Avoid installing via Google Tag Manager.** GTM adds latency that can increase FCP and cause flickering. Direct installation is faster.
3. **Use the anti-flicker snippet if needed.** Available in your Setup dashboard, this prevents the flash of original content before personalization loads.
4. **Keep your `<head>` clean.** The fewer scripts competing for the main thread, the better your overall performance.

***

#### How We Tested

All tests were run under identical conditions:

* Same base website for all tools
* Scripts installed following each vendor's recommended method
* Metrics measured using industry-standard tooling
* Multiple runs averaged to account for variance

If you'd like more details about our testing methodology, reach out to us at <support@fibr.ai>.


# Impact of Fibr Script using GTM

See how the Fibr Script performs across key metrics like FCP, LCP, and Total Blocking Time if placed using Google Tag Manager.

You can install the Fibr Script through Google Tag Manager, but we recommend against it. Here's why.

***

#### The Problem with GTM Installation

Google Tag Manager adds an extra layer between your page and the Fibr Script. This delay affects how quickly Fibr can initialize and deliver personalized experiences.

The result? Slower performance metrics and a higher chance of flickering, where visitors briefly see your original page before the personalized version loads.

***

#### Performance Comparison: Direct vs. GTM

We tested the same Fibr Script installed two ways: directly in the `<head>` tag versus through Google Tag Manager.

| Metric                         | Direct Installation | Via GTM | Performance Hit |
| ------------------------------ | ------------------- | ------- | --------------- |
| First Contentful Paint (FCP)   | 0.99s               | 1.15s   | +160ms (+16%)   |
| Largest Contentful Paint (LCP) | 2.21s               | 2.31s   | +100ms (+5%)    |
| Total Blocking Time (TBT)      | 587ms               | 726ms   | +139ms (+24%)   |

**GTM adds roughly 100-160ms of delay across key metrics.** That might not sound like much, but it's enough to cause visible flickering and can hurt your Core Web Vitals scores.

***

#### When GTM Might Be Acceptable

Direct installation is always the better choice, but we understand that some teams have constraints. GTM installation may be acceptable if:

* You don't have direct access to your site's HTML
* Your organization requires all scripts to go through GTM for governance reasons
* The pages you're personalizing aren't performance-critical (e.g., internal tools, low-traffic landing pages)

If you do use GTM, test thoroughly for flickering and monitor your Core Web Vitals after deployment.

***

#### Our Recommendation

**Install the Fibr Script directly in your `<head>` tag whenever possible.**

Place it at the very top, before analytics tags and other third-party scripts. This gives Fibr the best chance to load early and deliver experiences without delay.

Need help with direct installation? See our setup guides:

* [Configure Fibr Script for your website](/get-started-with-fibr-ai/fibr-script/configure-fibr-script-to-your-website)
* [Configure Fibr Script for Shopify](/get-started-with-fibr-ai/fibr-script/configuring-the-fibr-script-for-your-shopify-store)

If you're stuck with GTM and experiencing issues, reach out to us at <support@fibr.ai>. We can help you optimize your setup.


# Compliance & Permissions

Find answers to frequently asked questions about Fibr’s features, setup, billing, troubleshooting, and more—all in one convenient place.

When you add Fibr to your website, you're trusting us with your visitor data and site performance. We take that seriously. This page explains how Fibr handles security, privacy, and access controls so you can evaluate us with confidence.

***

#### Security Overview

**How Fibr protects your data:**

* **Encryption in transit:** All data transferred between your website, our servers, and your dashboard uses TLS 1.2+ encryption.
* **Encryption at rest:** Stored data is encrypted using AES-256 encryption.
* **Infrastructure:** Fibr runs on enterprise-grade cloud infrastructure with SOC 2 Type II certified providers.
* **Access controls:** Internal access to customer data is restricted to authorized personnel only, with audit logging enabled.
* **Regular security testing:** We conduct periodic penetration testing and vulnerability assessments.

**What Fibr does NOT access:**

* Payment or credit card information
* Passwords or authentication credentials
* Personally identifiable information (PII) unless explicitly configured for personalization
* Your website's backend systems or databases

***

#### Data Privacy

**What data does Fibr collect?**

Fibr collects visitor interaction data to power experiments and personalization. This typically includes:

* Page URLs visited
* Device and browser information
* Geographic location (country/region level)
* Referral source and UTM parameters
* Interaction events you configure (clicks, form submissions, etc.)
* Experiment and variant assignments

**What Fibr does NOT collect by default:**

* Names, email addresses, or contact information
* Form field contents (unless you explicitly configure event tracking)
* Keystrokes or session recordings
* Cross-site browsing behavior

**Cookie usage:**

Fibr uses first-party cookies to identify returning visitors and maintain consistent experiment assignments. These cookies:

* Are scoped to your domain only
* Do not track users across other websites
* Can be configured to respect user consent preferences

***

#### GDPR Compliance

Fibr is designed to support GDPR compliance for businesses operating in or serving the European Union.

**How Fibr helps you stay compliant:**

* **Data minimization:** We collect only the data necessary for experiments and personalization.
* **Consent integration:** Fibr can be configured to wait for user consent before activating, integrating with your existing consent management platform (CMP).
* **Right to erasure:** You can request deletion of visitor data associated with your account.
* **Data processing agreement:** Enterprise customers can request a DPA that outlines our obligations as a data processor.

**Your responsibilities:**

* Update your privacy policy to disclose use of personalization and experimentation tools
* Implement appropriate consent mechanisms for visitors in regulated regions
* Configure Fibr to respect consent signals if required

Need a Data Processing Agreement(DPA)? Contact us at <support@fibr.ai>.

***

#### Data Residency

**Where is data stored?**

By default, Fibr processes and stores data in secure cloud infrastructure located in the United States, Europe and India.

**Need data residency in a specific region?**

Enterprise customers can request data residency options for EU or other regions. Contact our team at <support@fibr.ai> to discuss your requirements.

***

#### Role-Based Access Controls

Fibr provides two permission levels to help you manage team access:

| Role       | Capabilities                                                                                                                                          |
| ---------- | ----------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Admin**  | Full access to all features. Can invite/remove team members, manage billing, configure integrations, create and manage all experiments and campaigns. |
| **Member** | Can create and manage experiments and personalization campaigns. Cannot invite team members, access billing, or modify integrations.                  |

**Best practices for access management:**

* Limit Admin access to team leads or managers who need full control
* Use Member roles for day-to-day users who run experiments
* Review team access quarterly and remove inactive users
* When someone leaves your team, remove their access promptly from Settings → Team

**Coming soon:** More granular permission controls, including view-only access and workspace-level permissions for enterprise teams.

***

#### Single Sign-On (SSO)

*Available on Enterprise plans*

Fibr supports SSO integration with major identity providers:

* Okta
* Azure Active Directory
* Ping Identity
* Google Workspace
* Any SAML 2.0 compliant provider

**Benefits of SSO:**

* Centralized access control through your identity provider
* Automatic provisioning and deprovisioning
* Enforce your organization's password policies and MFA requirements
* Simplified onboarding for new team members

**Setting up SSO:**

SSO configuration is handled by our team during enterprise onboarding. Contact <support@fibr.ai> to get started.

***

#### Audit Logs

*Available on Enterprise plans*

Enterprise accounts have access to audit logs that track:

* User logins and logouts
* Experiment and campaign creation, modification, and deletion
* Team member additions and removals
* Integration connections and disconnections
* Settings changes

Audit logs can be exported for compliance reporting or security reviews.

***

#### Content Security Policy (CSP)

If your website uses a Content Security Policy, you'll need to whitelist Fibr's domains for the script to function correctly.

**Add these domains to your CSP:**

```
script-src: https://*.getfibr.co
connect-src: https://*.getfibr.co
```

For detailed CSP configuration instructions, see Whitelist Fibr in Your Content Security Policy.

***

#### Uptime and Reliability

Fibr is designed for high availability:

* **Target uptime:** 99.9%
* **Redundant infrastructure:** Multiple availability zones to prevent single points of failure
* **Graceful degradation:** If Fibr is ever unreachable, your website continues to function normally with the original content. Visitors are never blocked or shown errors.

**Status page:**

Check real-time system status at [status.fibr.ai](https://status.fibr.ai) *(update this URL if you have a status page)*.

***

#### Compliance Certifications

**Current:**

* SOC 2 Type II compliant infrastructure
* GDPR ready

**In progress or available on request:**

* HIPAA (contact us for healthcare use cases)
* Custom security questionnaires
* Vendor risk assessments

Need documentation for your security review? Contact <support@fibr.ai> and we'll provide what you need.

***

#### Frequently Asked Questions

* **Does Fibr slow down my website?** Fibr is designed for minimal performance impact. In our testing, the Fibr Script adds less than 10% overhead compared to 15-20% for competitors. See our performance benchmarks.
* **Can I run Fibr on a staging or local environment?** Fibr requires a publicly accessible URL to validate the script. It cannot run on localhost or private staging environments without special configuration. Learn more.
* **What happens if Fibr goes down?** Your website continues to work normally. Visitors see your original content without any errors. Fibr is designed to fail silently so your site is never affected by our availability.
* **How long do you retain data?** By default, visitor and experiment data is retained for 12 months. Enterprise customers can request custom retention policies.
* **Can I delete my data?** Yes. You can request full deletion of your account and associated data by contacting <support@fibr.ai>. We process deletion requests within 30 days.
* **Do you sell or share data with third parties?** No. Your data is never sold, shared, or used for advertising. We use it only to provide Fibr's services to you.

***

Need more information? For security questionnaires, compliance documentation, or custom enterprise requirements, email <support@fibr.ai>&#x20;

**For enterprise inquiries:** Request a call with our team to discuss your specific compliance needs.


# Whitelist Fibr in Your Content Security Policy (CSP)

Learn how to whitelist Fibr in your Content Security Policy to ensure smooth script execution, personalization, and tracking without triggering security errors

If your website uses a Content Security Policy, you'll need to whitelist Fibr's domains before the script can run. Without this, your browser will block Fibr from loading, and experiments or personalization won't work.

Not sure if you have a CSP? Check with your development team, or look for a `Content-Security-Policy` header in your browser's developer tools under the Network tab.

***

#### What is a Content Security Policy?

A CSP is a security feature that tells browsers which external resources your site is allowed to load. It protects against cross-site scripting (XSS) and other code injection attacks by blocking unauthorized scripts.

If Fibr isn't whitelisted in your CSP, the browser will block our script from executing, even if you've installed it correctly.

***

#### **Domains to Whitelist**

Add the following Fibr domains to your Content Security Policy:

| Directive     | Domain to Add          |
| ------------- | ---------------------- |
| `script-src`  | `https://*.getfibr.co` |
| `connect-src` | `https://*.getfibr.co` |
| `img-src`     | `https://*.getfibr.co` |
| `style-src`   | `https://*.getfibr.co` |

**Example CSP header with Fibr included:**

```
Content-Security-Policy: 
  default-src 'self'; 
  script-src 'self' https://*.getfibr.co; 
  connect-src 'self' https://*.getfibr.co; 
  img-src 'self' https://*.getfibr.co data:; 
  style-src 'self' https://*.getfibr.co 'unsafe-inline';
```

Adjust this based on your existing CSP configuration. The key addition is `https://*.getfibr.co` in the relevant directives.

***

#### **How to Update Your CSP**

**Option 1: HTTP Header (Recommended)**

Add or modify the `Content-Security-Policy` header in your server configuration. The exact method depends on your setup:

* **Nginx:** Add to your server block in `nginx.conf`
* **Apache:** Add to `.htaccess` or your virtual host config
* **Cloudflare:** Use Transform Rules to add headers
* **Vercel/Netlify:** Add to your `vercel.json` or `netlify.toml`

**Option 2: Meta Tag**

If you can't modify HTTP headers, add a meta tag to your HTML `<head>`:

html

````html
<meta http-equiv="Content-Security-Policy" content="script-src 'self' https://*.getfibr.co; connect-src 'self' https://*.getfibr.co;">
```

Note: Meta tag CSPs have some limitations compared to HTTP headers. Header-based CSP is preferred when possible.

---

### Verifying Your CSP Configuration

After updating your CSP:

1. Open your website in Chrome or Firefox
2. Open Developer Tools (F12 or right-click → Inspect)
3. Go to the Console tab
4. Refresh the page

If Fibr is still blocked, you'll see an error like:
```
Refused to load the script 'https://cdn.getfibr.co/...' because it violates the following Content Security Policy directive...
````

If you see no CSP errors and Fibr validates successfully in your dashboard, you're all set.

***

#### **Common Issues**

* **CSP errors persist after adding Fibr domains:** Make sure you've added `https://*.getfibr.co` (with the wildcard) rather than a specific subdomain. Fibr uses multiple subdomains for different resources.
* **Multiple CSP headers conflict:** If you have CSP defined in both an HTTP header and a meta tag, browsers apply the most restrictive combination. Consolidate your CSP into a single source.
* **Third-party plugins override your CSP:** Some WordPress plugins or CDN services inject their own CSP headers. Check if another tool is overriding your configuration.

Need help? Contact us at <support@fibr.ai> with your current CSP configuration and we'll help you troubleshoot.


# Role-Based Access & Tenant Controls

Fibr gives you control over who can access your workspace and what they can do. This page explains how roles work and how to manage your team securely.

***

#### Understanding Roles

Fibr currently offers two permission levels:

<table><thead><tr><th width="121.34765625">Role</th><th width="312.203125">What They Can Do</th><th>What They Can't Do</th></tr></thead><tbody><tr><td><strong>Admin</strong></td><td>Everything. Full access to all features, settings, and data.</td><td>No restrictions.</td></tr><tr><td><strong>Member</strong></td><td>Create and manage experiments, personalization campaigns, and view analytics.</td><td>Cannot invite/remove team members, access billing, or modify integrations.</td></tr></tbody></table>

**Who gets which role?**

* The first person to create a workspace automatically becomes an Admin
* Admins choose the role when inviting new teammates
* You can change someone's role at any time from Settings → Team

***

#### Best Practices for Access Management

* **Limit Admin access:** Only give Admin access to people who genuinely need it: team leads, managers, or whoever handles billing and integrations. Most day-to-day users only need Member access.
* **Review access regularly:** Check your team list quarterly. Remove anyone who's left the company or no longer needs access. Stale accounts are a security risk.
* **Remove access promptly when someone leaves:** When a team member leaves your organization, remove their Fibr access immediately. Go to Settings → Team, find their name, and click Remove.
* **Use SSO for centralized control (Enterprise):** If you're on an Enterprise plan, enable SSO. This lets you manage Fibr access through your identity provider, so access is automatically revoked when someone leaves your organization.

***

#### Workspace Isolation

Each Fibr workspace is completely isolated:

* Team members can only see data from their own workspace
* Experiments and campaigns don't cross workspaces
* Integrations are workspace-specific

If you manage multiple brands or clients, create separate workspaces for each one. This keeps data separate and lets you control access independently.

**To create a new workspace:** Contact <support@fibr.ai>. We'll help you set up additional workspaces based on your plan.

***

#### Coming Soon

We're building more granular permissions for enterprise teams:

* **View-only access** for stakeholders who need to see results but not edit campaigns
* **Project-level permissions** to restrict access to specific experiments or campaigns
* **Custom roles** to define exactly what each team member can do

Want early access or have specific requirements? Let us know at <support@fibr.ai>.


# Data Residency, Privacy & Trust

Fibr adheres to international data protection frameworks and operates regionally hosted clusters. All data is encrypted, anonymized, and processed in compliance with GDPR, CCPA, and SOC 2 requirements.

### Regions & Data Residency

Fibr automatically stores and processes your data in the region closest to your organization or as defined by your workspace configuration. All clusters are isolated, compliant, and fully managed on AWS with region-specific encryption, monitoring, and backup policies.

When you use Fibr, you're trusting us with your website data and visitor information. This page explains exactly what we collect, how we protect it, and where it's stored.

***

#### What Data Does Fibr Collect?

{% columns %}
{% column %}
**Visitor data (collected automatically):**
{% endcolumn %}

{% column %}

* Page URLs visited on your site
* Device type, browser, and operating system
* Geographic location (country and region level, not precise location)
* Referral source and UTM parameters
* Timestamp of visits
* Experiment variant assignments

{% endcolumn %}
{% endcolumns %}

{% columns %}
{% column %}
**Interaction data (based on your configuration):**
{% endcolumn %}

{% column %}

* Click events on elements you've set up for tracking
* Form submissions (if you configure conversion tracking on forms)
* Custom events you define
  {% endcolumn %}
  {% endcolumns %}

{% columns %}
{% column %}
**What Fibr does NOT collect:**
{% endcolumn %}

{% column %}

* Names, email addresses, or personal contact information (unless you explicitly configure form tracking)
* Payment or credit card details
* Passwords or login credentials
* Keystroke data or session recordings
* Browsing behavior outside your website
  {% endcolumn %}
  {% endcolumns %}

***

#### **How We Protect Your Data**

**Encryption**

* All data in transit is encrypted using TLS 1.2 or higher
* All data at rest is encrypted using AES-256 encryption

**Access controls**

* Internal access to customer data is strictly limited to authorized personnel
* All access is logged and auditable
* We follow the principle of least privilege

**Infrastructure security**

* Fibr runs on enterprise-grade cloud infrastructure
* Our providers maintain SOC 2 Type II certification
* We use multiple availability zones for redundancy
* Regular security assessments and penetration testing

**Secure authentication**

* OAuth 2.0 for Google and Microsoft sign-in
* Encrypted password storage for email sign-up
* SSO support for enterprise customers
* Session timeouts for inactive users

***

#### Where Is Data Stored?

<table><thead><tr><th width="188.15625">Region</th><th>Data Processing &#x26; Storage</th></tr></thead><tbody><tr><td>🇺🇸 <strong>United States</strong></td><td>Default for customers based in North &#x26; South America</td></tr><tr><td>🇪🇺 <strong>Europe (EU)</strong></td><td>Default for EU, UK, and EEA customers</td></tr><tr><td>🇮🇳 <strong>India (APAC)</strong></td><td>Default for customers in India and nearby APAC regions</td></tr><tr><td>🌍 <strong>Others</strong></td><td>For specific data residency requirements, reach out to <a href="mailto:support@fibr.ai">support@fibr.ai</a> to discuss your needs.</td></tr></tbody></table>

***

#### **Data Retention**

**Default retention period:** 12 months

Visitor data and experiment results are retained for 12 months from collection. After this period, data is automatically deleted.

**Custom retention:** Available for Enterprise customers

Need shorter retention for compliance reasons, or longer retention for historical analysis? Enterprise plans support custom data retention policies.

**Account deletion:**

If you close your Fibr account, all associated data is permanently deleted within 30 days. To request account deletion, contact <support@fibr.ai>.

***

#### **GDPR Compliance**

Fibr is designed to support GDPR compliance for organizations serving visitors in the European Union.

**How Fibr supports your compliance:**

* **Data minimization:** We collect only what's necessary for experiments and personalization
* **Consent integration:** Fibr can wait for visitor consent before activating (integrate with your consent management platform)
* **Right to erasure:** You can request deletion of visitor data
* **Data portability:** Export your data at any time from the dashboard
* **Data Processing Agreement:** Available for customers who need a formal DPA

**Your responsibilities:**

* Disclose your use of Fibr in your privacy policy
* Implement appropriate consent collection for visitors in regulated regions
* Configure Fibr to respect consent signals where required

**Need a DPA?** Contact <support@fibr.ai> and we'll send one over.

***

#### **Cookie Usage**

Fibr uses first-party cookies to:

* Identify returning visitors
* Maintain consistent experiment assignments (so visitors see the same variant across sessions)
* Track conversions accurately

**Cookie details:**

| Cookie             | Purpose                    | Duration  |
| ------------------ | -------------------------- | --------- |
| `fibr_visitor_id`  | Identifies unique visitors | 12 months |
| `fibr_experiments` | Stores variant assignments | 12 months |

**These cookies are:**

* First-party only (set on your domain)
* Not used for cross-site tracking
* Not shared with third parties

**Consent integration:**

If you use a consent management platform, you can configure Fibr to load only after visitors consent to functional or analytics cookies. Contact us for implementation guidance.

***

#### **Third-Party Sharing**

**We do not sell your data. Ever.**

Your visitor data and experiment results are never:

* Sold to third parties
* Shared for advertising purposes
* Used to build profiles for other customers
* Combined with data from other Fibr customers

We use your data solely to provide Fibr's services to you.

**Subprocessors:**

Fibr uses a limited number of trusted subprocessors for infrastructure and services. A list is available upon request for customers completing vendor assessments.

***

Need compliance documentation for a security review or procurement process? Contact <support@fibr.ai> and we'll provide what you need.


# Can You Run Fibr on Your Local Machine?

Learn how to run the Fibr script on your local machine for testing and preview purposes, even though live campaigns won’t be active in this environment.

**Short answer:** No, Fibr cannot run on localhost or private development environments.

Here's why, and what you can do instead.

***

#### Why Fibr Requires a Public URL

The Fibr Script needs to communicate with our servers to:

1. Check which experiments and personalization rules are active
2. Determine which variant to show each visitor
3. Send back analytics and conversion data

This communication requires a publicly accessible URL. When you run a site on `localhost`, `127.0.0.1`, or a private IP address, Fibr's servers can't reach your site to validate the script or deliver experiences.

***

#### What About Private Staging Environments?

The same limitation applies to staging environments that:

* Are behind a VPN
* Require authentication to access
* Use internal network addresses
* Block external traffic

If Fibr can't reach the URL from the public internet, the script won't work.

***

#### How to Test Fibr During Development

**Option 1: Use a public staging environment**

Set up a staging site that's publicly accessible (even if it's not widely known). Add the Fibr Script to this environment and test there before deploying to production.

Tips for staging:

* Use a subdomain like `staging.yoursite.com`
* Add it to your Fibr workspace alongside your production domain
* You can run separate experiments on staging for testing

**Option 2: Use a tunnel service**

Tools like ngrok, Cloudflare Tunnel, or localtunnel create a public URL that points to your local development server.

Example with ngrok:

bash

```bash
ngrok http 3000
```

This gives you a URL like `https://abc123.ngrok.io` that Fibr can access. Add this URL to your Fibr workspace for testing.

Note: Tunnel URLs are temporary. You'll need to update your Fibr settings each time the URL changes.

**Option 3: Test in production with limited traffic**

If staging isn't an option, you can test safely in production:

1. Create an experiment with a small traffic allocation (e.g., 5%)
2. Use audience targeting to limit it to internal team members (by UTM parameter, cookie, or IP range)
3. Validate the experience works correctly
4. Gradually increase traffic once confirmed

***

#### Validating Your Script Locally

While Fibr won't fully function on localhost, you can still check if the script is installed correctly:

1. Open your local site in a browser
2. Open Developer Tools → Console
3. Look for any Fibr-related errors

If the script loads without errors, it's installed correctly and will work once deployed to a public URL.

***

#### Need Help Testing?

If you're having trouble setting up a testing workflow, reach out to <support@fibr.ai>. We can help you find a solution that works for your development process.


# Integrate Google Tag Manager

Learn how to integrate Google Tag Manager with Fibr to track and push conversion events from Fibr to your analytics and marketing platforms quickly and easily.

{% embed url="<https://youtu.be/8bHxGeGeM8U>" %}

## What You’ll Need

* Access to your Fibr Dashboard
* A valid Google Tag Manager account
* Access to the appropriate GTM container
* Publishing permissions in GTM

## Step-by-Step Integration Guide

**Step 1:** Navigate to Settings > Integrations on the Left-Hand Menu on the Dashboard.&#x20;

**Step 2:** Click on Connect button on the GTM card.

**Step 2:** Sign up to your Google Account connected to Google Tag Manager(GTM) and allow access when prompted.

{% hint style="info" %}
This method uses **OAuth 2.0 Authorization Code Flow**, a secure industry-standard process. This process is secure, fully compliant with Google’s API policies, and does not expose your credentials to Fibr.
{% endhint %}

Step 4: Select and Link Your GTM Container. Follow these steps to link your GTM container:

* On the GTM connection page, click on the Google Tag Manager button. This will open your GTM dashboard in a new tab.
* Inside GTM, select the container you wish to connect.
* Copy the URL of the container page.
* Paste this URL back into the Fibr dashboard and click Next.

**Step 5:** Review the list of default variables and tags to sync and Approve the list.

**Step 6:** Choose and Approve Fibr events (e.g., impressions, conversions) you’d like GTM to track.

**Step 7:** Publish Your Changes in GTM

* Go back to your GTM Dashboard.
* Open the container you linked.
* Click Submit > Publish > Continue to apply the changes.

**Step 8:** Return to the Fibr dashboard and click Approve to finalize the setup.

## What Fibr Sends to the GTM Data Layer

Once connected, Fibr pushes events to the data layer each time a visitor sees a variantt. These events allow you to route important personalization and experiment data into platforms like GA4, Meta Ads, Mixpanel, and more via GTM.

Event Name: **fibr\_track\_event**

| **Variable**                | **Description**                                 |
| --------------------------- | ----------------------------------------------- |
| fibr\_session\_id           | User session information ID                     |
| fibr\_user\_id              | Fibr unique user ID                             |
| fibr\_variation\_id         | Fibr experience user ID                         |
| fibr\_variation\_name       | Fibr experience name                            |
| fibr\_campaign\_type        | Personalization or Experiment                   |
| fibr\_campaign\_name        | Fibr campaign name                              |
| fibr\_campaign\_id          | Fibr campaign ID                                |
| fibr\_event                 | Always set to fibr\_track\_event                |
| fibr\_workflow\_id          | Fibr workflow ID                                |
| fibr\_campaign\_group\_name | Name of the personalization or experiment group |

These variables are automatically added to your GTM container during the integration process and can be used to create:

* Data Layer Variables
* Triggers
* Custom Tags

This setup gives you full control to build cross-platform tracking and analytics workflows using the data Fibr provides.


# Integrate Google Analytics (GA4)

This guide will help you integrate Google Analytics 4 (GA4) with Fibr so that Fibr can send events to your Google Analytics 4 (GA4) instance whenever a visitor sees a personalized variation. This lets you view your Fibr data alongside all the other data you track in Google Analytics.

{% embed url="<https://youtu.be/bw121b4rf84?si=HkgNCpqmao6G1_D->" %}

**Step 1:** Click on **Settings** on the Fibr dashboard&#x20;

<figure><img src="/files/3D3xymeHr5wscRJMJxM5" alt="" width="563"><figcaption></figcaption></figure>

**Step 2:** Navigate on **Integrations.**

<figure><img src="/files/XR44sMOHUyQbB60ulS3D" alt="" width="563"><figcaption></figcaption></figure>

**Step 3:** Click on Connect to integrate GA4 to Fibr Dashboard.

<figure><img src="/files/Zm8XumaO0WDufuCOFiyy" alt="" width="563"><figcaption></figcaption></figure>

**Step 4:** Sign up to your Google Account connected to Google Analytics(GA4)  and allow access when prompted.

<figure><img src="/files/3nxZ0AleSTRQ4vW930Ip" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
This method uses **OAuth 2.0 Authorization Code Flow**, a secure industry-standard process. This process is secure, fully compliant with Google’s API policies, and does not expose your credentials to Fibr.
{% endhint %}

**Step 5:** Select the Account, Property and Measurement ID.&#x20;

<figure><img src="/files/uPaZS8RJEcw2XsmtauLp" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="/files/POSu35rGPeSsdfDqe7UA" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="/files/wL7ygRsggy9N2azVv9c6" alt="" width="563"><figcaption></figcaption></figure>

Once connected, Fibr starts sending a `fibr_impression_event`.&#x20;

Whenever a user views an experience, we’ll send an event to GA4 called `fibr_impression_event`. That event will contain the following properties:&#x20;

* `fibr_session_id`: The unique id of a visitor session
* `fibr_user_id`: The unique user ID assigned to the visitor
* `fibr_variation_id`: The unique ID of the variation that the user saw
* `fibr_variation_name`: The name of the variation that the user saw
* `fibr_campaign_group_id`: The unique id of the Personalization or Experiment to which the variation belongs
* `fibr_campaign_group_type`: The campaign type. This can have 2 values:
  * `Personalization`: This specifies that the variation loaded was of a personalization
  * `Experiment`: This specifies that the variation loaded was of an experiment
* `fibr_campaign_group_name`: The name of the Personalization or Experiment to which the variation belongs&#x20;
* `fibr_campaign_name`: The name of the campaign to which the variation belongs
* `fibr_campaign_id`: The unique ID of the campaign to which the variation belongs&#x20;
* `fibr_workflow_id`: The workflow to which the campaign belongs
* `fibr_campaign_group_name`: < Name of personalization or experiment >
* `fibr_client_id`: This is a unique identifier for the client
* `fibr_is_qualified`: This parameter is to determine whether the user qualified for a personalization or not


# Integrate Google Ads

Learn how to connect your Google Ads account to Fibr to sync all ads with the dashboard and start personalizing landing pages for each campaign.

{% embed url="<https://youtu.be/jTTtiwOYxLU?si=tjRvVLkibcTynM2A>" %}

**Step 1:** Go to the Settings on the Fibr Dashboard

**Step 2:** Navigate to **Integrations.**

<figure><img src="/files/N8W2xfW3tOeaWS5XxB4U" alt="" width="563"><figcaption></figcaption></figure>

**Step 3:** Navigate to **Google Ads** card and click on **Connect**.

<figure><img src="/files/JL1eeAjVqVh1U5Nt5m6q" alt="" width="563"><figcaption></figcaption></figure>

**Step 4:** Sign in to your **Google Ad account** through **Google** *OAuth 2.0* **Login.**

{% hint style="info" %}
This method uses **OAuth 2.0 Authorization Code Flow**, a secure industry-standard process. This process is secure, fully compliant with Google Ads API terms and privacy standards.
{% endhint %}

<figure><img src="/files/DuZJpATAlOJ3zQ8eHYIj" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="danger" %}
Make sure the account has the Admin(Edit) Access to the Google Ads.
{% endhint %}

**Step 4: G**rant Fibr permission to access your Google Ads data (read access).

<figure><img src="/files/Z29md3Kc3vu73APy0GR4" alt="" width="563"><figcaption></figcaption></figure>

**Step 5:** Select the Account ID and Name

<figure><img src="/files/pJJcRB85uAYFDk10fKzy" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
Once you have connected your Google Ads account, Fibr will fetch the Ad Campaigns List.
{% endhint %}

**Step 5:** Select the Campaigns you want to sync with Fibr.

<figure><img src="/files/n2xQHZs92f5HbxXsiczs" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
The Sync takes several minutes to be completed depending on the number of campaigns selected.&#x20;
{% endhint %}

<figure><img src="/files/YQvW6EJ0g9rWrcq0wR4W" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="danger" %}
If your ads tracking parameters are not aligned with Fibr requirements, you will get an error saying "Ads are missing tracking template". To fix the error, please click [here](/integrations/integrate-google-ads/how-to-set-tracking-parameters-on-google-ads).&#x20;
{% endhint %}

{% hint style="warning" %}
If you make any changes to your Google Ads, return to the dashboard and click on the "Sync Ads" button to refresh the data from the Google Ads account.
{% endhint %}


# How to set tracking parameters on Google Ads?

Fibr synchronizes your Google Ads using the tracking parameters defined in each ad. If these parameters are missing or incorrectly configured, the ads cannot be used for personalization within Fibr.

#### Requirements for valid configuration of ads       &#x20;

To ensure your ads sync correctly and can be used for Ads Personalization, your Google Ads **Tracking Template** must include **at least one** variable from below:

* {campaignid}
* {adgroupid}
* {keyword}
* {creative}

{% hint style="info" %}
For the best results, Fibr recommends including *all* of the above variables in your Tracking Template. This ensures full compatibility and maximizes the accuracy and depth of Ad Personalization.
{% endhint %}

**Recommended Tracking Template:**&#x20;

*{lpurl}?utm\_source={network}\&utm\_medium=cpc\&utm\_campaign={campaignid}\&utm\_adgroup={adgroupid}\&utm\_content={creative}\&utm\_term={keyword}*

**Sample Valid Tracking Templates:**

* *{lpurl}?utm\_campaign={campaignid}\&utm\_adgroup={adgroupid}\&utm\_content={creative}\&utm\_term={keyword}*
* *{lpurl}?utm\_adgroup={adgroupid}\&utm\_content={creative}\&utm\_term={keyword}*
* *{lpurl}?camaign\_name={campaignid}\&adgroupname={adgroupid}*
* *{lpurl}?utm\_campaign={campaignid}\&utm\_term={keyword}*

#### Steps to fix your tracking template

* **Step 1:** Open your **Google Ads** account.
* **Step 2:** Navigate to **Admin** (located at the bottom of the left-hand menu) and select **Account Settings**.

<figure><img src="/files/peLj5MoQfCgt4MJQ061s" alt="" width="265"><figcaption></figcaption></figure>

* **Step 3:** Expand the **Tracking** section.

<figure><img src="/files/qVlKRc8hY2b5iew60Vv7" alt="" width="563"><figcaption></figcaption></figure>

* **Step 4:** Add the required tracking template, then **Save** your changes.

{% hint style="warning" %}
Avoid using third-party tools that generate dynamic tracking templates. If such a tool is currently active, disable it to ensure Fibr can read your URL parameters correctly and use your ads for personalization.
{% endhint %}

&#x20;   &#x20;


# How to Sync New or Updated Ad Campaigns in Fibr

Whenever new ads are created or existing ads are updated, they must be synced with Fibr to ensure accurate tracking and personalization.

To sync the Google Ads, click on "**Sync Ads"** on the top right corner of dashboard(ton the left of "**disconnect"** button).

<figure><img src="/files/G5VAE9rHkXvCLIlptqmo" alt=""><figcaption></figcaption></figure>

To sync your Google Ads, click **Sync Ads** in the top-right corner of the dashboard (located just left of the **Disconnect** button).\
When you select **Sync Ads**, you’ll see two options for syncing your ad campaigns:

* Sync Existing Ad Campaigns
* Sync New Ad Campaigns

#### Sync Existing Ad Campaigns&#x20;

Choose **Sync Existing Ad Campaigns** if you have added new ads or updated any campaigns that were previously synced to the Fibr Dashboard.

When this option is selected, Fibr re-syncs all existing campaigns to detect and import any updates or newly added ads.

#### Sync New Ad Campaigns&#x20;

Select **Sync New Ad Campaigns** if you want to import campaigns that have not been synced to the Fibr Dashboard before.

Choose the campaigns you wish to add, and Fibr will sync them so you can begin creating personalized experiences for those ads.

{% hint style="info" %}
The Ad campaigns sycned earlier will be pre-selected and blocked.
{% endhint %}

<figure><img src="/files/A0Psk7aNKbzIpJ2UQK8V" alt="" width="563"><figcaption></figcaption></figure>

Once synced, Fibr will retrieve ad details, including key metrics like conversion rates, tracking parameters, and more, offering in-depth analysis to support your personalization efforts and helping you craft tailored experiences based on the ad context.

<figure><img src="/files/3bDycPtHQGTkh5LZR53b" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="danger" %}
If your tracking parameters aren’t set up properly according to Fibr’s requirements, Fibr won’t be able to use the ads for personalization. Please [click here](/integrations/integrate-meta-ads/how-to-set-url-parameters-on-meta-ads) to learn more on how to fix the tracking parameters.
{% endhint %}


# Integrate Meta Ads

This guide will help you connect your Meta Ads account to sync all ads with the Fibr dashboard and start personalizing landing pages for each of them.

{% embed url="<https://youtu.be/G2-85SUv-YA?si=oCqp39sui5U69dWb>" %}

**Step 1: Click on Settings**

<figure><img src="/files/vC3yHuh8YEGB7HnbKyri" alt="" width="563"><figcaption></figcaption></figure>

**Step 2:** Go to the Intgrations page

<figure><img src="/files/KbcvayhKZfHoi33Okslp" alt="" width="563"><figcaption></figcaption></figure>

**Step 3:** Go to **Meta Ads** card and click on **Connect**

<figure><img src="/files/8IvoLbcCX9yD6gebm7jk" alt="" width="563"><figcaption></figcaption></figure>

**Step 4:** Sign in to your **Facebook** through **Fibr Ad Connect.**

{% hint style="info" %}
This method uses **OAuth 2.0 Authorization Code Flow**, a secure industry-standard process. Your credentials are never shared with Fibr, and the integration adheres strictly to **Meta’s platform policies** and **user data protections.**
{% endhint %}

<figure><img src="/files/EXaV2M2cWRaSaLerX3Gh" alt="" width="563"><figcaption></figcaption></figure>

**Step 5:** Select the Account ID and Name

<figure><img src="/files/iC55e8DiXUSrbwEkNKT8" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
The Sync takes several minutes to be completed depending on the number of campaigns selected.&#x20;
{% endhint %}

<figure><img src="/files/65BH4yloobsabptw8RkI" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="danger" %}
If your ads tracking parameters are not aligned with Fibr requirements, you will get an error saying "Ads are missing tracking template". To fix the error, please click [here](/integrations/integrate-google-ads/how-to-set-tracking-parameters-on-google-ads).&#x20;
{% endhint %}

{% hint style="warning" %}
If you make any changes to your Meta Ads, return to the dashboard and click on the "Sync Now"  button to refresh the data from the Meta Ads account.
{% endhint %}


# How to set URL Parameters on Meta Ads?

Fibr syncs Meta Ads via URL parameters in each ad. Missing or incorrect parameters will prevent those ads from being used for personalization within Fibr.

#### Requirements for valid configuration of ads       &#x20;

To ensure your ads sync correctly and can be used for Ads Personalization, your Google Ads Tracking Template must include at least one variable from below:

* {{campaign.id}} or {{campaign.name}}
* {{adset.id}} or {{adset.name}}
* {{ad.id}} or {{ad.name}}

{% hint style="info" %}
For the best results, Fibr recommends including *all* of the above variables in your Tracking Template. This ensures full compatibility and maximizes the accuracy and depth of Ad Personalization.
{% endhint %}

**Recommended Tracking Template:**&#x20;

*{lpurl}?utm\_source={{site\_source\_name}}\&utm\_medium=cpc\&utm\_campaign={{campaign.name}}\&utm\_content={{adset.name}}\&utm\_term={{ad.name}}*

<p align="center"><em>or</em></p>

*{lpurl}?utm\_source={{site\_source\_name}}\&utm\_medium=cpc\&utm\_campaign={{campaign.id}}\&utm\_content={{adset.id}}\&utm\_term={{ad.id}}*

**Sample Valid Tracking Templates:**

* *{lpurl}?utm\_campaign={{campaign.name}}\&utm\_content={{adset.name}}\&utm\_term={{ad.name}}*
* *{lpurl}?utm\_source={{site\_source\_name}}\&utm\_content={{adset.name}}\&utm\_term={{ad.name}}*
* *{lpurl}?utm\_source={{site\_source\_name}}\&utm\_medium=cpc\&utm\_campaign={{campaign.name}}*

#### Steps to fix your Meta Ads URL Parameters&#x20;

* **Step 1:** Identify the Meta Ads that have invalid or missing URL parameters.
* **Step 2:** Open **Facebook Ads Manager** and select the campaign and ad set containing the affected ad.
* **Step 3:** Navigate to the **Ad level** by opening the ad set and selecting the specific ad.
* **Step 4:** Scroll to the **Tracking** section, locate the **URL parameters** field, and click **“Build a URL parameter.”**

<figure><img src="/files/blbGxJuU8GhXzh6Kr3c6" alt=""><figcaption></figcaption></figure>

* **Step 5:** Click **Apply** to save your changes, then **Publish** the updated ads.

{% hint style="warning" %}
Avoid using third-party tools that generate dynamic tracking templates. If such a tool is currently active, disable it to ensure Fibr can read your URL parameters correctly and use your ads for personalization.
{% endhint %}

&#x20;   &#x20;


# How to Sync New or Updated Ad Campaigns in Fibr

Whenever new ads are created or existing ads are updated, they must be synced with Fibr to ensure accurate tracking and personalization.

To sync your Google Ads, click Sync Ads in the top-right corner of the dashboard (located just left of the Disconnect button).

<figure><img src="/files/G5VAE9rHkXvCLIlptqmo" alt=""><figcaption></figcaption></figure>

When you select **Sync Ads**, you’ll see two options for syncing your ad campaigns:

* Sync Existing Ad Campaigns
* Sync New Ads Campaigns

#### Sync Existing Ad Campaigns&#x20;

Choose "**Sync Existing Ad Campaigns"** if you have added new ads or updated any campaigns that were previously synced to the Fibr Dashboard.

When this option is selected, Fibr re-syncs all existing campaigns to detect and import any updates or newly added ads.

#### Sync New Ads Campaigns&#x20;

Select **Sync New Ad Campaigns** if you want to import campaigns that have not been synced to the Fibr Dashboard before.

Choose the campaigns you wish to add, and Fibr will sync them so you can begin creating personalized experiences for those ads.

{% hint style="info" %}
The Ad campaigns sycned earlier will be pre-selected and blocked.
{% endhint %}

<figure><img src="/files/A0Psk7aNKbzIpJ2UQK8V" alt="" width="563"><figcaption></figcaption></figure>

Once synced, Fibr will retrieve ad details, including key metrics like conversion rates, tracking parameters, and more, offering in-depth analysis to support your personalization efforts and helping you craft tailored experiences based on the ad context.

<figure><img src="/files/Mwbz5u4iGEV0aWQ7UhOC" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="danger" %}
If your tracking parameters aren’t set up properly according to Fibr’s requirements, Fibr won’t be able to use the ads for personalization. Please [click here](/integrations/integrate-meta-ads/how-to-set-url-parameters-on-meta-ads) to learn more on how to fix the tracking parameters.
{% endhint %}


# Overview

Fibr Editor lets you modify your landing pages directly in your browser, without writing code or waiting on developers. Change text, swap images, adjust styling, add pop-ups, and more, all through a visual interface that shows exactly what visitors will see.

***

#### **Why Use Fibr Editor?**

**No developer bottlenecks**: Create and launch variants yourself. No tickets, no code reviews, no waiting for the next sprint.

**See changes in real-time:** The editor shows your actual page. What you see is exactly what visitors will see.

**Collaborate with your team:** Marketing and product teams can work together visually, making it easier to align on changes before going live.

**Safe experimentation:** Test ideas without touching your production code. If something doesn't work, roll back instantly.

#### **Getting Started**

The Fibr Chrome Extension Editor allows users to create and manage experiments or personalization campaigns visually with zero dependency on engineering and real-time collaboration between marketing and product teams.

To enable Fibr Editor, install the [**Fibr Chrome Extension**](https://chromewebstore.google.com/detail/fibr-studio/kaifjbkibnnoehbjaaapmnkepmhigibi?pli=1) **from the** Chrome Web Store and add it to Chrome.

<figure><img src="/files/Z7ofpqsnTUSq47R3Qwvk" alt="" width="563"><figcaption></figcaption></figure>

#### Before You Begin

Make sure you have:

* Google Chrome browser (the extension doesn't work in other browsers)
* The Fibr Script installed on the pages you want to edit (installation guide)
* An active Fibr account with access to the relevant workspace

#### What's Next?

* [**Key Features of Fibr Editor:**](/fibr-editor/key-features-of-fibr-editor) See everything you can do with the editor
* [**Limitations of Fibr Editor:** ](/fibr-editor/limitations-of-fibr-editor)Understand what the editor can't do (and workarounds)


# Key features of Fibr Editor

Fibr Editor gives you full control over your landing pages without touching code. Here's everything you can do.

***

#### Content Editing

**Edit any element** Click on any text, image, video, or button to modify it. Change headlines, update CTAs, swap product images, or replace video embeds. The editor works with most standard HTML elements.

**Delete elements** Remove anything that doesn't belong in your variant. Hide distracting sections, remove outdated banners, or simplify the page for specific audiences. Deleted elements only disappear in your variant; the original page stays intact.

**Add widgets** Insert new components like pop-ups, notification bars, countdown timers, or lead capture forms. Widgets help you add functionality without editing your site's codebase.

***

#### Layout Control

**Move and rearrange elements** Drag sections to reorder your page. Move testimonials above the fold, reposition CTAs, or restructure content flow. The editor maintains your page's layout integrity so nothing breaks.

**Resize elements** Adjust the dimensions of containers, images, and sections. Make a hero image larger, shrink a sidebar, or expand a content block to fill more space.

**Group elements** In Controlled Mode, you can group related elements together. This ensures they load as a unit, preventing awkward partial rendering where some elements appear before others.

***

#### Styling

**Change visual properties** Update fonts, colors, spacing, and backgrounds without CSS. Make a button stand out with a new color, increase text size for readability, or adjust padding for better visual balance.

**What you can style:**

* Font family, size, weight, and color
* Background colors and images
* Padding and margins
* Border styles and radius
* Text alignment
* Opacity and visibility

***

#### Advanced Editing

**Direct HTML editing** For changes that go beyond the visual editor, switch to HTML mode. Edit the underlying code directly to add custom attributes, embed third-party scripts, or make precise adjustments.

> **Note:** HTML editing is powerful but requires basic HTML knowledge. Incorrect changes can break your variant's appearance or functionality.

***

#### Version Control

**Change logs** Every edit is tracked. You can view saved changes, review drafts, and see the complete history of modifications for each variant.

**Conflict detection** When editing for different devices (desktop vs. mobile), Fibr flags potential conflicts. This helps you catch issues where a change looks great on desktop but breaks the mobile experience.

**Draft and publish workflow** Save work-in-progress as drafts without affecting live experiences. When you're ready, publish with one click. Need to undo? Revert to any previous version instantly.

***

#### Device-Specific Editing

**Desktop and mobile views** Switch between device views to see how your changes look on different screen sizes. Make device-specific adjustments when a single design doesn't work everywhere.

**Responsive preview** Preview your variant across common breakpoints before publishing. Catch layout issues before visitors do.

***

#### Quick Reference

| Feature            | What It Does                                        |
| ------------------ | --------------------------------------------------- |
| Edit Element       | Modify text, images, videos, buttons, and more      |
| Delete Element     | Remove any element from your variant                |
| Add Widgets        | Insert pop-ups, banners, and interactive components |
| Move/Rearrange     | Drag elements to reorder page sections              |
| Resize             | Adjust dimensions of containers and images          |
| Group Elements     | Bundle elements to load together (Controlled Mode)  |
| Style Changes      | Update fonts, colors, spacing, and backgrounds      |
| HTML Edit          | Make direct code changes for advanced customization |
| Change Logs        | Track all edits with full version history           |
| Conflict Detection | Identify issues across device views                 |

***

#### What's Next?

* [**Limitations of Fibr Editor**](/fibr-editor/limitations-of-fibr-editor)**:** Understand boundaries and workarounds
* [**Track events on variants**](/tracking-and-analytics/success-metric-in-fibr-campaigns)**:** Set up click and conversion tracking


# Limitations of Fibr Editor

Fibr Editor is powerful, but it has boundaries. Understanding these limitations upfront helps you plan better and avoid frustration. For most cases, there's a workaround or alternative approach.

***

#### Browser Limitations

**Chrome only** Fibr Editor runs as a Chrome extension. It doesn't work in Firefox, Safari, Edge, or other browsers. Make sure your team uses Chrome when creating or editing variants.

**Extension must be active** The editor only works when the Chrome extension is installed and you're signed in. If you're having issues, check that the extension is enabled and you're logged into the correct workspace.

***

#### Element Limitations

**Some elements can't be edited** Fibr works with standard HTML elements, but certain elements may not be editable:

* Elements loaded dynamically via JavaScript after page load
* Content inside iframes (like embedded videos or third-party widgets)
* Elements with heavy JavaScript manipulation (e.g., some React or Vue components)
* Canvas elements and WebGL content
* Content generated by third-party scripts

**Workaround:** For elements Fibr can't select, use the HTML edit feature to target them directly, or work with your development team to make those elements accessible.

**Complex single-page applications (SPAs)** Websites built entirely with React, Angular, or Vue may have limited compatibility. Fibr works best when the DOM structure is stable. If your site heavily manipulates the DOM after load, some edits may not persist correctly.

**Workaround:** Test thoroughly in preview mode. For SPA-heavy sites, consider having developers expose stable container elements that Fibr can target reliably.

***

#### Styling Limitations

**Inherited styles may override changes** If your site uses CSS with high specificity or `!important` declarations, Fibr's style changes might not take effect. The editor applies inline styles, which can be overridden by aggressive CSS rules.

**Workaround:** Use HTML edit mode to add inline styles with `!important`, or work with your development team to reduce CSS specificity on elements you want to personalize.

**Custom fonts require availability** You can change font families, but the font must be already loaded on your page or available as a web-safe font. Fibr doesn't upload or host custom fonts.

**Workaround:** Ask your development team to load any additional fonts you need in the site's CSS, then reference them in Fibr.

***

#### Functional Limitations

**No backend changes** Fibr modifies the front-end presentation layer only. It cannot:

* Change server-side logic or API responses
* Modify database content
* Alter form submission destinations
* Affect authentication or user sessions

**Workaround:** For backend-dependent personalization, work with your development team to create front-end hooks that Fibr can trigger.

**No cross-page persistence** Edits apply to individual pages. If you change a header on Page A, it won't automatically change on Page B, even if they share the same template.

**Workaround:** Use Fibr's bulk editing feature to apply similar changes across multiple pages efficiently.

**Limited form modification** You can edit form labels, placeholder text, and styling. However, you cannot:

* Add new form fields that submit data
* Change where form data is sent
* Modify form validation logic

**Workaround:** Use widgets to add supplementary lead capture forms that integrate with Fibr's tracking.

***

#### Performance Considerations

**Very large pages may slow the editor** Pages with thousands of DOM elements or heavy media content can make the editor less responsive. The live page won't be affected, but editing may feel sluggish.

**Workaround:** Close unnecessary browser tabs, or edit on a simplified staging version of the page first.

**Multiple conflicting tools** If you're running other visual editing tools, heatmapping scripts, or optimization platforms simultaneously, they may conflict with Fibr.

**Workaround:** Disable other visual editing tools while using Fibr Editor. They can run alongside Fibr in production without issues; conflicts mainly occur during editing.

***

#### What Fibr Editor is NOT For

| Use Case                      | Why It Doesn't Fit               | Alternative                                             |
| ----------------------------- | -------------------------------- | ------------------------------------------------------- |
| Building pages from scratch   | Fibr edits existing pages        | Use Fibr Genesis to create new landing pages            |
| Major site redesigns          | Too many interdependent changes  | Work with developers for structural changes             |
| E-commerce product data       | Product info comes from backend  | Use your e-commerce platform's tools                    |
| Dynamic user-specific content | Requires backend personalization | Integrate with your CDP for data-driven personalization |

***

#### When to Involve Developers

Fibr Editor handles most marketing-driven changes independently. But some scenarios benefit from developer support:

* Making elements "Fibr-friendly" for easier targeting
* Loading additional fonts or assets you want to use
* Creating stable container elements in SPAs
* Setting up backend integrations for advanced personalization
* Resolving CSS specificity conflicts

A small amount of developer time upfront can significantly expand what you can do with Fibr independently.

***

#### Getting Help

Running into a limitation not covered here? Reach out to <support@fibr.ai>. We can help you:

* Determine if a workaround exists
* Suggest alternative approaches
* Identify if a feature request makes sense


# Overview

#### Why This Matters

If you're running experiments manually, you already know the pain: weeks of setup, constant developer requests, and insights that arrive too late to be useful. You're not alone. Most marketers struggle with slow, one-off tests that don't scale.

#### The Challenge You're Facing

Traditional A/B testing creates bottlenecks that slow down your entire marketing operation:

* **You're waiting on developers** for every test setup, making quick iterations nearly impossible
* **Each experiment starts from scratch** because there's no way to reuse what you've already learned
* **Your campaigns lag behind** because insights take too long to surface and act on

The result? Your competitors are moving faster while you're stuck in setup mode.

#### How Fibr Solves This

Fibr automates the entire experimentation workflow, from hypothesis generation to variant creation to analysis. You'll go from idea to live test in minutes, not weeks, without writing a single line of code.

Here's what makes it powerful: every hypothesis Fibr generates answers three critical questions for you:

* **What's underperforming?** We'll pinpoint the exact elements holding your campaigns back
* **Why might this be happening?** You'll get data-backed reasons, not guesses
* **What can you change to fix it?** We'll suggest specific, testable variations

<figure><img src="/files/lVZHJXkk1LyaW5PJ8AWA" alt="" width="563"><figcaption></figcaption></figure>

#### The Data Behind Your Hypotheses

Fibr analyzes multiple data layers to generate meaningful, actionable hypotheses you can trust:

| Signal Source    | Data We Read                      | What You'll Learn                                        |
| ---------------- | --------------------------------- | -------------------------------------------------------- |
| GA4 / Analytics  | Session data, bounce rates, goals | Where users are dropping off and why trends are shifting |
| On-page Behavior | Scrolls, clicks, heatmap data     | Which UI/UX elements are causing friction                |
| Brand Guidelines | Brand looks, tone, assets         | How to test while maintaining brand consistency          |

#### From Hypothesis to Live Test in One Click

Once you've identified a hypothesis worth testing, Fibr automatically creates variants for you. No developer needed. You'll maintain complete control while eliminating weeks of back-and-forth.

<figure><img src="/files/IWF1jrSqWb9z5veCy4YC" alt="" width="563"><figcaption></figcaption></figure>

Fibr handles the technical heavy lifting (test setup, variant creation, data tracking, and statistical significance calculations) so you can focus on what actually matters: learning what works and scaling it.

#### Tips to Get the Best Results

**Before You Start Testing:**

* Treat each hypothesis as a starting point for discussion with your team, not a final answer. Refine it based on your unique context
* Connect your Google Analytics (GA4) data to unlock more precise, higher-confidence recommendations
* Focus on your top 3–5 hypotheses. Testing too many at once will dilute your results and slow down learning

**When Setting Up Experiments:**

* Choose one clear metric per experiment (like lead rate or bounce rate). Multiple goals make it harder to understand what's actually working
* Define success upfront with specific targets (e.g., "Increase lead rate by 10%" or "Reduce bounce rate by 15%")
* Let Fibr auto-generate your variants to avoid introducing bias. You can always review and adjust before going live

**During Your Tests:**

* Run experiments for a statistically valid period before making decisions. Fibr will tell you when you have enough data
* Remember: a week of solid data beats a month of hunches

**Congratulations!** You're now ready to run experimentation at scale. Start with one high-impact hypothesis and watch how quickly you can iterate from there.


# Key Concepts

Before running experiments, understand these core concepts.

***

#### Hypothesis

A hypothesis is a specific, testable prediction about what change will improve a metric.

**Good hypothesis:** "Changing the CTA from 'Learn More' to 'Get Started Free' will increase button clicks by 15% because it reduces perceived commitment."

**Bad hypothesis:** "Let's try a different button."

A strong hypothesis includes:

* What you're changing
* What metric will improve
* Why you believe this will work

***

#### Variants

Variants are different versions of your page that you test against each other.

* **Control:** Your original page (unchanged)
* **Variant A, B, C...:** Modified versions

In an A/B test, you have one control and one variant. In a multivariate test, you test multiple variants simultaneously.

***

#### Statistical Significance

Statistical significance tells you whether your results are real or just random chance.

Fibr calculates this automatically. When an experiment reaches statistical significance (typically 95% confidence), you can trust that the winning variant actually performs better.

**Before significance:** Results might flip. Don't make decisions yet.

**After significance:** Results are reliable. Roll out the winner.

***

#### Traffic Allocation

Traffic allocation determines what percentage of visitors see each variant.

**50/50 split:** Half see control, half see variant. Fastest results but higher risk.

**90/10 split:** Most visitors see control, small group sees variant. Safer but slower.

Start with 50/50 unless you're testing something risky.


# How to launch new experiments on Fibr AI?

Fibr automatically generates hypotheses by analyzing page performance and visitor behavior, then converts them into experiments and tests them at scale.

{% embed url="<https://youtu.be/sciBrsX6OwI?si=emOaJyb1fVZRX_cB>" %}

### Steps to create experimentation campaign on Fibr AI?

Ready to launch your first experiment? You'll go from URL to live test in just a few minutes. Here's how to generate hypotheses and set up your campaign.

#### Step 1: Start Your Hypothesis

**Option 1: If you're a first-time user:**\
Navigate to 'Experimentation' in your left sidebar, then click 'Get Started'

<figure><img src="/files/C2zsJKZY7pA6tMqWxiDS" alt="" width="563"><figcaption></figcaption></figure>

**Option 2: If you've created hypotheses before:**\
Navigate to 'Experimentation' in your left sidebar, then click 'Add New Page'

<figure><img src="/files/CVGyZIWosXSxOi5WADHo" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Enter Your Page URL

Paste your website URL into the Hypothesis module. Fibr will automatically fetch your page structure, content, and visual elements to understand exactly what your visitors see.

<figure><img src="/files/i2TFrJiOSgoKiACHEfVu" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
Fibr AI generates hypotheses for the specific URL you enter, so make sure you're using the exact page you want to test.
{% endhint %}

#### Step 3: Choose Your Starting Point

After entering your URL, you'll see two options for creating hypotheses:

| Type                                  | When to Use                                                                                  | What Fibr Does                                                                                                   |
| ------------------------------------- | -------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------- |
| **Generate Hypothesis** (Recommended) | You want Fibr's AI to analyze your page and surface optimization opportunities automatically | Fibr scans your layout, copy, and metrics, then generates data-backed hypotheses tailored to your business goals |
| **I Already Have My Hypothesis**      | You've already identified what you want to test from previous analysis or insights           | Fibr skips generation and takes you directly to variant setup and tracking configuration                         |

<figure><img src="/files/5nXOAGogAvwCxlfBGpZM" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
If you already know what you want to test, Option 2 gets you to experiment setup faster.
{% endhint %}

#### Step 4: Fill the campaign details      &#x20;

Give your hypothesis a clear, descriptive name and choose the goal you want to optimize (like Lead Submitted, Add to Cart, or Start Free Trial).

<figure><img src="/files/ieEHQFrADZkOJg7Us4ma" alt="" width="563"><figcaption></figcaption></figure>

> **We Recommend Connecting Google Analytics (GA4)**
>
> Toggle on "Connect Google Analytics" to unlock more accurate, data-driven hypotheses. When connected, Fibr will:
>
> * Analyze real user behavior (scroll depth, time on page, bounce rate, and more)
> * Leverage audience insights to make recommendations that match your actual traffic patterns

{% content-ref url="/pages/hWzm3Lb4r9XX0TAAQXQb" %}
[Integrate Google Analytics (GA4)](/integrations/integrate-google-analytics-ga4)
{% endcontent-ref %}

#### Step 5: Add Page Context

Before generating hypotheses, Fibr needs a bit of context about your page and audience to make its suggestions spot-on.

* **Review Key Benefits:** Fibr automatically detects and pre-fills your main value propositions. Check that they're accurate.
* **Define Your Target Audience:** Select the audience segment this page is designed for.
* **Add Common Customer Objections:** Help Fibr optimize your content by sharing what concerns or hesitations your customers typically have.

<figure><img src="/files/dOLQsyW8SdCrDYpej6Sn" alt="" width="563"><figcaption></figcaption></figure>

Once you've reviewed or adjusted these inputs, click **Generate Hypothesis**.

#### Step 6: Review Your Hypotheses

Fibr will analyze your page, highlight what's working and what's not, and present you with the top data-backed hypotheses.

Each hypothesis includes:

* What element to change (text, visuals, or layout)
* Why it matters for your conversion goals
* The expected impact on performance

<figure><img src="/files/t3wPKqIKcOvdiVWAcydO" alt="" width="563"><figcaption></figcaption></figure>

You're ready to convert any of these directly into an experiment.

#### Step 7: Select Hypotheses to Test

Click **Test Hypothesis** to choose which hypotheses you want to run. Fibr lets you select your top picks based on potential impact and your testing priorities.

<figure><img src="/files/Jw6pjopK4quMbt0GIvZ2" alt="" width="563"><figcaption></figcaption></figure>

Once you've confirmed your selections, click **Create Experiment**.

#### Step 8: Review and Publish Your Campaign

Fibr automatically creates an experiment with each hypothesis as a separate variant. Traffic is split uniformly across all variants by default, but you can adjust the allocation based on your needs.

<figure><img src="/files/W3zooPiIEEgCl57bNnNd" alt="" width="563"><figcaption></figcaption></figure>

**Important:** Make sure your total traffic allocation always adds up to 100%.

Next, add your **Primary Metric** to track. This is how you'll measure which variant wins (e.g., conversion rate, click-through rate, or form submissions).

Review everything one last time, then click **Publish** to make your campaign live.

**Congratulations!** Your experiment is now running. Fibr will track performance and let you know when you have statistically significant results.


# Overview

#### Why This Matters

Every visitor landing on your page is different. They're coming from different ads, locations, and devices. They have different needs, different levels of intent, and different objections. But chances are, you're showing them all the same generic page.

You already know this hurts conversions. What's worse? Most personalization tools force you to choose between speed, technical complexity, and scale. You either launch fast with basic personalization, or you wait weeks for engineering support to build something sophisticated.

#### The Challenge You're Facing

When every visitor sees the same experience, you're leaving conversions on the table:

* **High-intent visitors bounce** because your messaging doesn't match what they're looking for
* **Your ad spend underperforms** because there's a disconnect between what your ads promise and what your landing page delivers
* **Personalization projects stall** while you wait for developers to implement rules and variations
* **You can't scale** because creating custom experiences manually for every segment is impossibly time-consuming

The result? You're stuck running generic campaigns while your competitors deliver tailored experiences that convert better.

#### How Fibr Solves This

The Fibr Personalization Suite lets you create scalable, data-driven personalization without engineering support or manual heavy lifting. Fibr identifies the best personalization opportunities for you, suggests what to change, and lets you launch thousands of tailored experiences in minutes, not months.

Here's what you can do:

* **Ads Personalization:** Match your landing page to the exact ad each visitor clicked. When your page mirrors your ad's messaging, images, and offer, visitors convert because they get exactly what they expected.
* **Location Personalization:** Adapt your web experience based on where your visitors are located. Show region-specific offers, local testimonials, or geography-relevant messaging that resonates with each audience.
* **LLM Personalization:** Personalize experiences for high-intent visitors arriving from AI platforms like ChatGPT or Perplexity. These visitors often have specific questions or needs. Meet them with relevant, targeted content.
* **Audience Personalization:** Create tailored experiences for specific audience segments based on their behavior, attributes, and stage in the buyer journey. First-time visitors see different content than returning users or high-value prospects.
* **CDP Personalization:** Connect your Customer Data Platform (CDP) to personalize experiences for existing customers. Show them relevant upsells, account-specific offers, or content based on their purchase history and preferences.


# Ads Personalization

#### Why This Matters

You're spending thousands on Google and Meta ads with carefully crafted headlines, offers, and targeting. Each ad speaks to a specific audience with a specific promise. But when visitors click through, they land on a generic page that looks nothing like the ad they just saw.

The disconnect is killing your conversions. Your visitor expected one thing and got something completely different. So they bounce.

You know you should create custom landing pages for each ad, but who has time for that? Creating hundreds of ad-specific pages manually would take months, and you'd need constant developer support just to keep them updated.

#### The Challenge You're Facing

When your landing pages don't match your ads, your entire funnel suffers:

* **Your conversion rates drop** because visitors don't see the message or offer that convinced them to click
* **High-performing ads underperform** because the post-click experience breaks the promise your ad made
* **You waste hours** manually creating and updating landing page variants for different campaigns
* **Scaling becomes impossible** when you're running dozens or hundreds of active campaigns across platforms

The result? You're paying for clicks but losing conversions because of message mismatch.

#### How Fibr Solves This

Fibr's Ad Personalization automatically aligns your landing pages with the exact ad each visitor clicked. When someone clicks your Facebook ad about "50% off running shoes," they'll see a landing page with that same headline, offer, and imagery. No delays, no manual work, no developer needed.

You'll create and manage thousands of ad-aligned experiences at scale. Fibr keeps your messaging consistent from click to conversion, ensuring every visitor gets the relevant, personalized journey they expect.

#### What You Can Do

* **Match headlines and copy** so your landing page echoes the exact message from your ad
* **Show the right offer** based on which promotion the visitor clicked
* **Display relevant images** that match your ad creative for visual consistency
* **Personalize CTAs** to align with where the visitor is in their journey
* **Create campaign-specific experiences** for seasonal promotions, product launches, or audience segments

**Ready to Get Started?** Setting up ad personalization takes just a few minutes. Connect your Google or Meta Ads account, choose which campaigns to personalize, and let Fibr handle the rest.

{% content-ref url="/pages/8RnIo9HCjOKB2PxsUgTM" %}
[How to Set Up an Ad Personalization Campaign?](/fibr-personalization-suite/ads-personalization/how-to-set-up-an-ad-personalization-campaign)
{% endcontent-ref %}


# How to Set Up an Ad Personalization Campaign?

Learn how to create an Ad Personalization campaign in Fibr, from selecting ads and keywords to editing content and tracking success events for every visitor.

## Video Tutorial

{% embed url="<https://youtu.be/Oow7Lc854VY?si=q-kAc9UDbWzGH2IU>" %}

### Step-by-Step Guide:

#### Step 1: Navigate to Personalization

Click **Personalization** in the left-hand navigation bar.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

{% hint style="info" %}
The system automatically adjusts the URL to the correct one in case in redirects to a different URL.
{% endhint %}

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click "**Create Campaign"**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Select Ad Personalization

Choose **Ad Personalization** from the list of personalization types.

<figure><img src="/files/GGm4m48Iie9UkIWuu5a4" alt="" width="563"><figcaption></figcaption></figure>

#### Step 4: Add Campaign Details

Give your campaign a descriptive name and connect Google Analytics to get better, data-driven recommendations.

<figure><img src="/files/yaHVGKXyfklRJxpxlwbG" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We Recommend Connecting Google Analytics (GA4)**

Toggle on "Connect Google Analytics" to unlock more accurate personalization suggestions. When connected, Fibr will:

* Analyze real user behavior (scroll depth, time on page, bounce rate, and more)
* Use audience insights to make recommendations that match your actual traffic patterns
  {% endhint %}

#### Step 5: Choose Your Ad Platform

Select whether you're personalizing for Google Ads or Meta Ads.

<figure><img src="/files/SnFbJ7XwvdAMjvczGJ3H" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
Your ad platform must be integrated with Fibr before you can create an ads personalization campaign. If you haven't connected your account yet:

* [Integrate Google Ads](/integrations/integrate-google-ads)
* [Integrate Meta Ads](/integrations/integrate-meta-ads)
  {% endhint %}

#### Step 6: Select Ads to Personalize

After choosing your platform, Fibr reviews your active ads and suggests the top performers with the highest potential for conversion improvement.

<figure><img src="/files/4JTzcEKeLjK99kHyyrlM" alt="" width="563"><figcaption></figcaption></figure>

Select the ads you want to personalize and click **Next** to generate custom variants for each one.

**Personalization Options:**

* **For Google Ads:** Personalize by Keywords, Ad Groups, or Campaigns
* **For Meta Ads:** Personalize by individual Ads, Ad Sets, or Campaigns

#### Step 7: Review Personalization Suggestions

Fibr automatically selects which page elements to personalize for better conversions. This includes text, images, styles, and pop-ups.

<figure><img src="/files/MVHsvmwxQSEyAD0lDHdw" alt="" width="563"><figcaption></figcaption></figure>

Review each suggestion based on Fibr's AI reasoning and your campaign goals. You can manually select or deselect elements if you want more control over what changes.

Once you're happy with the selections, click **Create Variants**.

#### Step 8: Configure Your Variants

Fibr generates personalized variants for each selected ad. Now you'll set up tracking and testing parameters.

<figure><img src="/files/5jb66LeARtRxcaPirG3X" alt="" width="563"><figcaption></figcaption></figure>

**Add Your Success Metric:** Choose what you want to track (like form submissions, purchases, or sign-ups).

{% content-ref url="/pages/9myh5iCdg2jcysjtvyDl" %}
[Success Metric in Fibr Campaigns](/tracking-and-analytics/success-metric-in-fibr-campaigns)
{% endcontent-ref %}

**Set Your Holdout Percentage**\
Decide what percentage of visitors should see the original page as a control group. This helps you measure the impact of personalization.

{% hint style="info" %}
The default holdout is 10%, and we recommend a minimum of 5% for reliable results.
{% endhint %}

#### Step 9: Publish Your Campaign

Click **Publish** to make your campaign live immediately, or **Schedule** to launch it at a specific date and time.

**Congratulations!** Your ad personalization campaign is now running. Visitors clicking your selected ads will see personalized landing pages that match their expectations, while your holdout group sees the original version for comparison.


# How to set up journey personalization for Ads?

Learn how to personalize user journey for a paid visitor coming from your Google and Meta Ads with the help of Fibr AI

### Video Tutorial

### Step-by-Step Guide:

#### Step 1: Navigate to Personalization

Click **Personalization** in the left-hand navigation bar.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

{% hint style="info" %}
The system automatically adjusts the URL to the correct one in case in redirects to a different URL.
{% endhint %}

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click "**Create Campaign"**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Select Ad Personalization

Choose **Ad Personalization** from the list of personalization types.

<figure><img src="/files/GGm4m48Iie9UkIWuu5a4" alt="" width="563"><figcaption></figcaption></figure>

#### Step 4: Set Up Your Campaign

* **Name your campaign** - Choose something descriptive like "Q1 Google Ads Personalization"
* **Select "Add Multiple URLs"** to enable journey personalization across multiple pages

#### &#x20;        &#x20;

<figure><img src="/files/aXKwQGLw3gGlOHhQT6TP" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We Recommend Connecting Google Analytics (GA4)**

Toggle on "Connect Google Analytics" to unlock more accurate personalization suggestions. When connected, Fibr will:

* Analyze real user behavior (scroll depth, time on page, bounce rate, and more)
* Use audience insights to make recommendations that match your actual traffic patterns
  {% endhint %}

#### Step 5: Define Your User Journey

**Add URLs** to the canvas in the order visitors will experience them

{% hint style="warning" %}

* **Ensure all URLs are valid** and have the Fibr Script installed
* **Validate your setup** - Fibr will check that everything is configured correctly
  {% endhint %}

<figure><img src="/files/SFhKjCfco5FiQQJlyAj7" alt="" width="563"><figcaption></figcaption></figure>

Click **Continue** when ready to proceed.

{% hint style="danger" %}
Once you click Continue, you can't change the journey structure
{% endhint %}

#### Step 6: Choose Your Ad Platform

Select either **Google Ads** or **Meta Ads** depending on where your traffic comes from.

<figure><img src="/files/shFmqGerX7JGBk7yhOkR" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
Your ad platform must be integrated with Fibr before you can create an ads personalization campaign. If you haven't connected your account yet:

* [Integrate Google Ads](/integrations/integrate-google-ads)
* [Integrate Meta Ads](/integrations/integrate-meta-ads)
  {% endhint %}

#### Step 7: Select Ads to Personalize

Fibr reviews your active ads and suggests the top performers with the highest potential for improvement.

**Your options:**

* **Google Ads**: Personalize by Keywords, Ad Groups, or Campaigns
* **Meta Ads**: Personalize by individual Ads, Ad Sets, or Campaigns

Select the ads you want to personalize and click **Next**.

<figure><img src="/files/4JTzcEKeLjK99kHyyrlM" alt="" width="563"><figcaption></figcaption></figure>

#### Step 8: Review Personalization Suggestions

Fibr now provides personalized suggestions for all the pages of the journey including text changes, style adjustments, and image variations.&#x20;

{% hint style="info" %}
Each suggestion is backed with a confidence rate and clear reasoning behind the recommendation.
{% endhint %}

&#x20; Now it's time to review the AI's suggestions.

<figure><img src="/files/04LVtNxqD7lvVSIKxyy3" alt="" width="563"><figcaption></figcaption></figure>

**How to review:**

* **Switch between pages** using the journey list on the left

<figure><img src="/files/RbHXxRztZjEVBztJ3PUa" alt="" width="563"><figcaption></figcaption></figure>

* **Switch between ads** using the dropdown in the top-left corner

<figure><img src="/files/2mG85BNEXzvdApH6qeLl" alt="" width="563"><figcaption></figcaption></figure>

**Select or deselect** any suggestions based on your campaign goals

Click **Create Variants** when you're satisfied with your selections.

#### Step 8: Configure Your Campaign

Fibr generates personalized variants for each selected ad. Now set up your tracking:

#### Add Your Success Metric

Choose what you want to measure:

* GTM Event&#x20;
* Click on an element/CTA
* Page redirection

{% content-ref url="/pages/9myh5iCdg2jcysjtvyDl" %}
[Success Metric in Fibr Campaigns](/tracking-and-analytics/success-metric-in-fibr-campaigns)
{% endcontent-ref %}

#### Set Your Holdout Percentage

Decide what percentage of visitors see the original page as a control group.

* **Default**: 10% holdout
* **Minimum recommended**: 5% for reliable results

This control group helps you measure the true impact of personalization.

#### Step 9: Publish Your Campaign

**Launch immediately**: Click **Publish** to go live right now

**Schedule for later**: Click **Schedule** to set a specific launch date and time


# LLM based Personalization

Personalize landing pages in Fibr based on ad campaigns so visitors see content tailored to the specific ad they clicked on for a seamless, relevant experience.

### The Current Scenario

Your website is being discovered by AI assistants like ChatGPT, Claude, Perplexity, and others that browse the web to answer user questions. These AI tools represent a growing portion of web traffic - but they have completely different expectations than human visitors.

AI assistants scan for specific information quickly, expect direct answers, and prioritize factual content over marketing copy. They're looking to extract value for the person who asked the question, not to be "converted" in traditional ways.

But most sites still show the exact same content to AI traffic that they show to humans - homepage heroes, lengthy marketing copy, and conversion-focused layouts that don't serve AI visitors well.

Making AI-specific experiences manually is possible, but it becomes complex fast. The moment you want to optimize for multiple AI platforms while still serving human visitors, you're stuck managing different detection methods, multiple page versions, and constant updates as AI behaviors evolve.

***

### The Impact on Marketers

When LLM traffic is ignored:

**Missed opportunities**: AI assistants skip over your content because it doesn't directly answer what they're looking for, reducing your chances of being cited or referenced.

**Poor user experience**: When an AI does reference your site, the person clicking through finds marketing fluff instead of the substantive information the AI promised.

**Conversion confusion**: Traditional conversion funnels don't work when the "visitor" is an AI trying to extract information for someone else.

**Competitive disadvantage**: Sites that serve AI traffic well get more citations, references, and qualified human traffic from AI recommendations.

***

### Solution: Fibr LLM Personalization

Fibr LLM Personalization helps you create web experiences tailored for AI assistant traffic without building and managing separate pages manually.

You can personalize things like:

* **Content structure** - Lead with key facts instead of marketing headlines
* **Information hierarchy** - Present answers before explanations
* **Data presentation** - Use structured formats AI can easily parse
* **Call-to-actions** - Focus on "learn more" rather than "buy now"

So when AI assistants visit your pages, they find exactly what they need to provide valuable answers, while human visitors still get the optimized experience designed for them.

The bigger win is future-proofing. As AI traffic continues to grow, you're positioned to capture this valuable source of qualified referrals without constant technical overhead.


# How to Set Up a LLM Based Personalization Campaign?

Learn how to create an Ad Personalization campaign in Fibr, from selecting ads and keywords to editing content and tracking success events for every visitor.

## Video Tutorial

{% embed url="<https://youtu.be/Oow7Lc854VY?si=q-kAc9UDbWzGH2IU>" %}

### Step-by-Step Guide:

#### Step 1: Navigate to Personalization

Click **Personalization** in the left-hand navigation bar.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

{% hint style="info" %}
The system automatically adjusts the URL to the correct one in case in redirects to a different URL.
{% endhint %}

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click "**Create Campaign"**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Select Ad Personalization

Choose **Ad Personalization** from the list of personalization types.

#### Step 4: Add Campaign Details

Give your campaign a descriptive name and connect Google Analytics to get better, data-driven recommendations.

<figure><img src="/files/yaHVGKXyfklRJxpxlwbG" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We Recommend Connecting Google Analytics (GA4)**

Toggle on "Connect Google Analytics" to unlock more accurate personalization suggestions. When connected, Fibr will:

* Analyze real user behavior (scroll depth, time on page, bounce rate, and more)
* Use audience insights to make recommendations that match your actual traffic patterns
  {% endhint %}

#### Step 5: Add a segment

Click **Add Segment** to start defining the LLM Platforms you want to personalize for.

<figure><img src="/files/apChrq6zQJCUF7Evd5Uc" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 6: Define your LLM Platform segments

Choose the LLM segments you want to create personalized experiences for.

<figure><img src="/files/ivR5ifxeT8lj40DRjZye" alt="" width="563"><figcaption></figcaption></figure>

Once you are done, click **Continue** to generate recommendations.

Tip: Start with a few high-impact locations first. You can always add more segments later.

***

#### Step 7: Review AI suggestions

Fibr generates suggestions to personalize your web experiences for the LLM Platform segments you defined.

Review the recommendations from Fibr AI.

<figure><img src="/files/koKGQkjiS2z9dloOOt7o" alt="" width="563"><figcaption></figcaption></figure>

If you prefer to choose elements yourself, click **Personalize Manually**.

<figure><img src="/files/KjXbYy9EfOq4FIyXo5U2" alt="" width="563"><figcaption></figcaption></figure>

You are in control here. AI is simply helping you move faster.

#### Step 8: Create the campaign and generate variants

Click **Create Campaign** to generate variants.

#### Step 9: Set measurement and holdout

1. Add a **success metric** to track conversions
2. Set a **holdout** percentage to decide how many visitors should still see the original experience

{% hint style="info" %}
By default the holdout is 10% and the minimum suggested holdout is 5%.&#x20;

This keeps your results reliable while you personalize.
{% endhint %}

#### Step 10: Publish or schedule

Click **Publish** to go live now, or **Schedule** to launch later.

Once live, visitors from your defined location segments will see their tailored experience instead of the original.

You are ready to launch.


# Audience Personalization

Discover how to personalize your website in Fibr using audience attributes like location, behavior, and device type to boost engagement and conversions.

#### Why this exists

Your site does not get “traffic.” It gets people with different intent, context, devices, and history.

But most websites still treat everyone the same, because making experiences audience-aware usually means:

* building complicated rules
* wiring tracking and tools
* waiting on engineering
* maintaining logic forever

So the experience stays generic, even when your audience clearly is not.

***

#### What that costs you as a marketer

When every visitor sees the same thing:

* **Relevance drops**\
  A first-time visitor and a returning visitor should not be convinced the same way.
* **High-value audiences do not get special treatment**\
  Your best prospects land on the same page as casual browsers.
* **Personalization becomes a project**\
  Segment-based changes require technical effort, reviews, and repeat work.
* **Learning slows down**\
  You do not get a clean answer to “What works for this audience?” You get scattered insights and partial conclusions.

The result is simple: you know the audience is different, but the experience cannot keep up.

***

#### The Solution: Fibr Audience Personalization

Audience Personalization makes segmentation and experience changes feel like a marketer workflow, not a technical build.

You define the audience you care about, and Fibr helps you personalize the experience for that audience without code changes.

**How you can define audiences**

Create segments using signals like:

* **Behavior** (for example engaged visitors vs. quick exits, deep scrollers vs. skim readers)
* **Device** (mobile vs. desktop)
* **Geography** (region, city, country)
* **Custom cohorts** (the segments that matter to your business)

{% content-ref url="/pages/ZUwWB5LrhrpUfjjRmVRF" %}
[Defining Audience Segments for Audience Personalization](/fibr-personalization-suite/audience-personalization/defining-audience-segments-for-audience-personalization)
{% endcontent-ref %}

***

#### How Fibr makes this scalable

Fibr uses the same detection and generation engine behind Ads Personalization, but applies it to audience context instead of ad context.

Once you define your segment, Fibr can:

* detect that audience in real time
* suggest what to change on the page for higher relevance
* generate personalized variants at scale

No brittle rule forests. No constant engineering dependency. No manual churn.


# Defining Audience Segments for Audience Personalization

Learn how to define your target audience in Fibr using UTM parameters, visitor behavior, and device type to create tailored experiences for specific segments.

If everyone sees the same page, you end up guessing what works. Audience segments fix that.

In this guide, you’ll learn how to define the right visitors for each variant so your personalization is targeted, measurable, and easy to scale.

**Before you begin:** Make sure you are already inside the Audience Personalization campaign setup flow and you can see the Audience segmentation section.

**Why this matters:** Audience rules decide who sees which experience. Clean segments mean cleaner learnings, and faster wins.

***

### Video tutorial

{% embed url="<https://youtu.be/zkRcV_BsYgI>" %}

{% hint style="info" %}
This tutorial tells you how to configure audience segments on Fibr for Audience Personalization.
{% endhint %}

***

### What you can build segments with

Audience Personalization lets you define segments using these rule types:

* **Location:** Segment visitors by geography.
* **UTM parameters:** Use utm\_source, utm\_medium, utm\_campaign to target visitors based on how they arrived.
* **User type:** Separate new visitors and returning visitors.
* **Device:** Target desktop, mobile, or tablet visitors.
* **Browser:** Target visitors using a specific browser.
* **Operating system:** Target visitors using a specific OS.
* **Referral URL:** Target visitors based on the URL they came from.

**Pro Tip:** Start simple. One strong segment beats five messy ones.

***

### Step-by-step: Define your audience

Use this when you want to create segments one by one.

#### Step 1: Add your first segment

Click **Add First Segment** to get started.\
You’re setting the foundation for who should see your first personalized experience.

<figure><img src="/files/WSb0R9XtJ7ishkXxnAAB" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Choose a rule and set conditions

Select a rule from the list, then define the condition.\
Example: UTM parameter utm\_campaign contains “brand-search”.

<figure><img src="/files/ZVY1Df7D9BmvJdrXhDC9" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Combine rules to refine the segment

Add more rules to narrow the audience.\
Example: target new visitors from Australia.

<figure><img src="/files/0o1giKsvL99ZrK19nfVa" alt="" width="563"><figcaption></figcaption></figure>

Nice. Now you’re targeting intent plus context, not just traffic.

#### Step 4: Create additional segments

Repeat the same approach to create more segments.\
Each segment can map to a different personalized variant later.

<figure><img src="/files/7n188UHgFfsfDV0JDxfR" alt="" width="563"><figcaption></figcaption></figure>

***

### Step-by-step: Define your audience in Bulk Mode

Use Bulk Mode when you already know you want multiple segments and you want to set them up faster.

#### Step 1: Click Bulk Create

<figure><img src="/files/PAv8mLH4EDSFcc4WwwSn" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Choose how many segments to create

Select:

* the number of segments
* the rule types you want to use\
  Then click **Create Segments**.

<figure><img src="/files/dSZc6VMfGscrXrU1SWEU" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Fill in conditions for each segment

Define the rule conditions for each row.\
Once the conditions look right, you’re ready to use them in your campaign flow.

<figure><img src="/files/8MWeb1kqsTsvIG30RPm1" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
In case you have missed any rules or need more/less segments, you can "Add Row", "Remove Row" and "Add/Remove Rules".
{% endhint %}

#### Editing in Bulk Mode

If you need to change the setup mid-way, you can:

* **Add Row**: add another segment
* **Delete Row**: remove selected segments
* **Add Rule**: add a new rule to define the segment
* **Remove Rule**: remove an existing rule from the segment


# How to set up an audience Personalization Campaign?

Fibr Audience Personalization lets you create segments and personalize web experiences based on visitor behavior, device, and location without any code.

This guide shows you how to set up a Custom Location Personalization campaign so visitors in different locations can see an experience that feels built for them.

#### Before you begin

You can start from either place:

* Create a campaign for a new URL
* Create a campaign for a URL that already exists in Fibr

### Video Tutorial

{% embed url="<https://youtu.be/Oow7Lc854VY?si=q-kAc9UDbWzGH2IU>" %}

### **Step-By-Step Guide**

#### **Step 1:** Click **Personalization** in the left-hand navigation bar.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

{% hint style="info" %}
The system automatically adjusts the URL to the correct one in case in redirects to a different URL.
{% endhint %}

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click "**Create Campaign"**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

#### Step 3: Select the personalization type

Choose **Custom Location Personalization** from the list of personalization types.

<figure><img src="/files/ruVnb8ELMCnF66ANMUgh" alt=""><figcaption></figcaption></figure>

#### Step 4: Add campaign details&#x20;

Fill in your campaign details.

<figure><img src="/files/mfYbUPrNY3fRu4E5lpnY" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We Recommend You to Connect Google Analytics (GA4)**

Toggle on **Connect Google Analytics** to let Fibr use real behavioral data for recommendations. When connected, Fibr will:

* Analyze **user behavior** (scroll depth, time on page, bounce rate, etc.)
* Leverage **audience insights** for more relevant recommendations.

This is optional, but you will usually get better suggestions with GA4 connected.
{% endhint %}

#### **Step 6:** Define the **Audience Segments**

<figure><img src="/files/D1qDOtB6MNhS5CixVkOx" alt="" width="563"><figcaption></figcaption></figure>

{% content-ref url="/pages/ZUwWB5LrhrpUfjjRmVRF" %}
[Defining Audience Segments for Audience Personalization](/fibr-personalization-suite/audience-personalization/defining-audience-segments-for-audience-personalization)
{% endcontent-ref %}

#### Step 7: Review AI suggestions

Fibr generates suggestions to personalize your web experience for the location segments you defined.

<figure><img src="/files/koKGQkjiS2z9dloOOt7o" alt="" width="563"><figcaption></figcaption></figure>

Review the suggestions recommended by Fibr AI.

If you prefer to choose elements yourself, click **Personalize Manually**.

<figure><img src="/files/KjXbYy9EfOq4FIyXo5U2" alt="" width="563"><figcaption></figcaption></figure>

In case you want to personalize elements manually, click on "Personalize Manually"

#### Step 8: Create the campaign and generate variants

Click **Create Campaign** to generate variants.

#### Step 9: Set measurement and holdout

1. Add a **success metric** to track conversions
2. Set a **holdout** percentage to decide how many visitors should still see the original experience

{% hint style="info" %}
By default the holdout is 10% and the minimum suggested holdout is 5%.&#x20;

This keeps your results reliable while you personalize.
{% endhint %}

#### Step 10: Publish or schedule

Click **Publish** to go live now, or **Schedule** to launch later.

Once live, visitors from your defined location segments will see their tailored experience instead of the original.

You are ready to launch.


# Location based Personalization

Learn how to personalize landing pages in Fibr based on ad campaigns so visitors see content matched to the specific ad they clicked on for better conversions.

### The current scenario

Your website is visited by people from different regions, cities, and countries. They show up with different expectations, local context, and sometimes even different rules they need you to follow.

But most sites still show the exact same content to everyone, no matter where they are.

Making location-specific experiences manually is possible, but it becomes painful fast. The moment you need to target multiple regions, you are stuck managing too many variations, too many updates, and too much ongoing effort.

***

### The impact on marketers

When location is ignored:

* **Relevance drops**\
  Visitors see messaging and offers that do not fit their market or context.
* **Local requirements get missed**\
  Region-specific offers, language nuance, pricing expectations, and compliance needs can slip through.
* **Conversions suffer**\
  When the page feels “not for me,” people hesitate or leave.
* **Operations get messy**\
  Teams struggle to manage multiple location-based variations without turning the website into a maintenance project.

***

### Solution: Fibr Location Personalization

Fibr Location Personalization helps you tailor web experiences based on where a visitor is located, without making you build and manage separate pages manually.

You can personalize things like:

* Messaging and headlines
* Content sections
* Offers and CTAs
* Visuals and layout choices

So visitors in different regions get an experience that feels more relevant from the first second.

The bigger win is scalability. You can support many locations without adding ongoing technical work or turning every update into a rebuild.

***

### How Fibr detects location

Fibr determines a visitor’s location using their IP address.

This happens automatically, so you can focus on deciding what each region should see, not on wiring detection logic.

{% content-ref url="/pages/2qbqwDm3NMB1Cf1ayu62" %}
[How to Set Up a Location-Based Personalization Campaign](/fibr-personalization-suite/location-based-personalization/how-to-set-up-a-location-based-personalization-campaign)
{% endcontent-ref %}


# How to Set Up a Location-Based Personalization Campaign

Learn how to create an Location Personalization campaign in Fibr from defining your location segments to personalizing web experience for every location segment.

### Video tutorial

{% embed url="<https://youtu.be/5ekSTq5TvBg?si=Sc0fps0k4aqkLzG>\_" %}

***

### Step-by-step guide

#### Step 1: Open Personalization

From the left-hand navigation, click **Personalization**.

<figure><img src="/files/LtNxwnQgMUtitq9CNFX2" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 2: Choose where you are starting from

**Step 2.1: If you are creating a campaign for a new URL**

1. Click **Add New Page**

<figure><img src="/files/Hc6arjXY1zp3h8Pk5GxJ" alt="" width="563"><figcaption></figcaption></figure>

2. Paste your page URL

If your URL redirects, Fibr will automatically update it to the final destination URL. This keeps your campaign tied to the correct page.

<figure><img src="/files/D2gLsIYKZIMLQQu2qR1H" alt="" width="563"><figcaption></figcaption></figure>

**Step 2.2: If you are creating a campaign for an existing URL**

1. Find the URL and click **View Campaigns**

<figure><img src="/files/gI5P1zePwu5qPD3RQ0pD" alt="" width="563"><figcaption></figcaption></figure>

2. Click **Create Campaign**

<figure><img src="/files/Rg4vWWrXSlNKmQiRSEO8" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 3: Select the personalization type

Select **Location Personalization** from the list of personalization types.

<figure><img src="/files/IG4jqblGzlcRwI60DRDH" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 4: Add campaign details and connect Google Analytics

Fill in your campaign details.

<figure><img src="/files/mfYbUPrNY3fRu4E5lpnY" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="success" %}
**We recommend connecting Google Analytics (GA4)**

Toggle on **Connect Google Analytics** to let Fibr use real behavioral data for smarter recommendations.

When GA4 is connected, Fibr can:

* analyze user behavior like scroll depth, time on page, and bounce rate
* use audience signals to generate more relevant recommendations

This is optional, but your suggestions are usually stronger with GA4 connected.
{% endhint %}

***

#### Step 5: Add a segment

Click **Add Segment** to start defining the locations you want to personalize for.

<figure><img src="/files/apChrq6zQJCUF7Evd5Uc" alt="" width="563"><figcaption></figcaption></figure>

***

#### Step 6: Define your location segments

Choose the location segments you want to create personalized experiences for.

<figure><img src="/files/ivR5ifxeT8lj40DRjZye" alt="" width="563"><figcaption></figcaption></figure>

Once you are done, click **Continue** to generate recommendations.

Tip: Start with a few high-impact locations first. You can always add more segments later.

***

#### Step 7: Review AI suggestions

Fibr generates suggestions to personalize your web experiences for the location segments you defined.

Review the recommendations from Fibr AI.

<figure><img src="/files/koKGQkjiS2z9dloOOt7o" alt="" width="563"><figcaption></figcaption></figure>

If you prefer to choose elements yourself, click **Personalize Manually**.

<figure><img src="/files/KjXbYy9EfOq4FIyXo5U2" alt="" width="563"><figcaption></figcaption></figure>

You are in control here. AI is simply helping you move faster.

#### Step 8: Create the campaign and generate variants

Click **Create Campaign** to generate variants.

#### Step 9: Set measurement and holdout

1. Add a **success metric** to track conversions
2. Set a **holdout** percentage to decide how many visitors should still see the original experience

{% hint style="info" %}
By default the holdout is 10% and the minimum suggested holdout is 5%.&#x20;

This keeps your results reliable while you personalize.
{% endhint %}

#### Step 10: Publish or schedule

Click **Publish** to go live now, or **Schedule** to launch later.

Once live, visitors from your defined location segments will see their tailored experience instead of the original.

You are ready to launch.


# Limitations of Location Personalization

Location Personalization works well for the vast majority of visitors. Still, there are a few situations where the detected location may not match the visitor’s exact physical location. This section explains when that can happen, why it happens, and what you can do about it.

***

#### 1) ISP-based location detection

Location detection depends on how Internet Service Providers route traffic.

Sometimes ISPs route users through centralized hubs that are not physically close to the visitor. In those cases, the visitor may be mapped to the hub’s region instead of their actual region.

**Example**\
A visitor near a regional border, such as New York and Connecticut, may occasionally be attributed to the neighboring region’s hub.

**Note**\
This is rare. In most cases, the detected location will still be accurate at the region level.

***

#### 2) Browser privacy features

Some browsers prioritize privacy in ways that reduce location precision.

For example, Safari can anonymize IP addresses and intentionally “fuzz” location to a broader range, often closer to a city-level area. This protects the visitor’s privacy, but it can reduce the accuracy of location-based personalization.

***

#### 3) Cached variants for returning visitors

If a visitor sees a personalized variant for one location and later accesses your site from a new location, they might continue seeing the earlier experience for a short period.

Here is when this happens:

* the visitor changes location
* there are no rules set for the new location

In that case, the visitor will continue seeing the previously cached variant for up to 48 hours.

This avoids immediately falling back to a generic experience, but it can create a temporary mismatch until the cache refreshes.

***

#### 4) No GPS integration

Fibr uses IP-based detection and does not use GPS to detect precise location.

GPS-based targeting would require explicit visitor permission through a browser prompt like “Allow” or “Block.” To keep the experience frictionless, Fibr avoids that type of prompt by default.

**Need GPS-level precision?**\
If your use case requires GPS-based geolocation for personalization, contact us and we can explore a custom approach.

***

#### Setting expectations

If you are personalizing for strict geo boundaries or compliance-sensitive regions, plan for small edge cases:

* keep your segments slightly broader when possible
* ensure your default experience is still safe and relevant
* test with Safari traffic separately if location precision matters

If you want, share the kinds of location segments you plan to use (country, state, city, radius-based), and I will suggest a segmentation strategy that is realistic and low-risk.


# LLM Traffic Report

LLM Traffic Analytics helps you identify, quantify, and understand website sessions driven by AI assistants like ChatGPT, Claude, Gemini, and Perplexity.

When you integrate with GA4, Fibr gives you a clean way to benchmark LLM vs non-LLM traffic, compare engagement quality, and spot opportunities for AEO and content expansion.

***

### Why it matters

AI assistants are quickly becoming discovery channels. That changes the job for marketers and content teams.

You do not just need more traffic. You need to know:

* which AI platforms are sending visitors
* what those visitors do after they land
* whether they engage and convert differently from other channels

LLM Analytics gives you one structured view so you can make decisions with real behavior and conversion data, not assumptions.

***

### Key Capabilities

<table><thead><tr><th width="253.9261474609375">Feature</th><th>Purpose</th></tr></thead><tbody><tr><td><strong>GA4 Integration</strong></td><td>Syncs sessions, events, conversions, and referrers weekly; builds a unified dataset with 3+ months of lookback.</td></tr><tr><td><strong>Traffic Identification</strong></td><td>Detects AI referrals from OpenAI, Claude, Gemini, Perplexity, Grok, etc.; flags unknown LLM sources for review.</td></tr><tr><td><strong>Total LLM Traffic</strong></td><td>Tracks overall LLM session share, trends, and week-over-week change.</td></tr><tr><td><strong>Conversion Comparison</strong></td><td>Side-by-side LLM vs non-LLM performance to assess impact and quality.</td></tr><tr><td><strong>Platform Trends</strong></td><td>Interactive chart visualizing traffic split by AI platform with per-platform filters.</td></tr><tr><td><strong>Top Platforms Table</strong></td><td>Ranks AI sources by sessions, bounce, engagement, and conversion metrics.</td></tr><tr><td><strong>Multi-Channel Comparison</strong></td><td>Benchmarks LLM against Paid, Organic, Direct, and Social traffic for holistic performance.</td></tr><tr><td><strong>Top Pages by LLM</strong></td><td>Surfaces URLs and page groups receiving the most AI-origin traffic.</td></tr><tr><td><strong>Content Topic Clustering</strong></td><td>Groups content by topics and performance clusters to reveal gaps and scale areas of success.</td></tr><tr><td><strong>Demographic Views</strong></td><td>Breaks down LLM sessions by geo, device type, and engagement to guide localization.</td></tr><tr><td><strong>Quality &#x26; Outcomes</strong></td><td>Provides engagement quality score (0-100) to gauge traffic health and depth.</td></tr><tr><td><strong>Benchmarks</strong></td><td>Validates AI traffic quality versus traditional channels for better resourcing decisions.</td></tr></tbody></table>

### Tips from the Fibr team

* Treat LLM traffic as a performance layer. Watch patterns over time before you change budgets.
* Prioritize content clusters with rising LLM referrals. Early wins here compound.
* Compare engagement quality, not just volume. AI visitors often behave differently from paid or organic users.


# How to Generate LLM Traffic Report?

{% embed url="<https://youtu.be/BHUzqG1KT_k?si=t13QluFPF2e4DKNU>" %}

**Step 1:** Log in to the Fibr AI dashboard.

**Step 2:** - Navigate to **GEO** in the left-hand navigation bar.

**Step 3:** - Click on **LLM Traffic**

**Step 5:** Enter the URL of the website you want to generate the LLM Traffic Report for.

{% hint style="warning" %}
You need to integrate your Google Analytics(GA 4) to the Fibr Dashboard since it's a pre-requisite to fetch the traffic data.
{% endhint %}


# LLM Presence Report

LLM Presence shows how often, how prominently, and how positively your brand appears inside answers generated by major AI models like OpenAI GPT, Claude, Gemini, Perplexity, and Grok.

It turns AI visibility into something you can actually manage, by measuring:

* share of voice
* ranking position
* sentiment
* competitor mentions
* changes over time

So instead of wondering “Are we showing up in AI answers?”, you can see it, track it, and improve it.

***

### Why it matters

AI assistants are shaping discovery and recommendations. That means your brand perception is increasingly being formed before a visitor even reaches your website.

LLM Presence helps marketing, comms, and SEO/AEO teams move from guesswork to clarity by turning abstract mentions into measurable signals.

***

### The five questions it answers

1. **How often are we mentioned?**\
   See your baseline visibility across models and topics.
2. **Are we ranked or recommended ahead of competitors?**\
   Understand whether you are being positioned as the default choice, or an afterthought.
3. **Is the sentiment healthy?**\
   Track whether the tone around your brand is positive, neutral, or negative.
4. **Which topics anchor our visibility?**\
   Identify the themes where you are already strong, so you can protect and expand them.
5. **Are we gaining or losing ground week over week?**\
   Spot early movement before it shows up in pipeline, traffic, or share.

***

### Key Capabilities

<table><thead><tr><th width="254.837646484375">Feature</th><th>Purpose</th></tr></thead><tbody><tr><td><strong>Brand Setup in Minutes</strong></td><td>Input your brand URL; Fibr auto-identifies relevant competitors and brand context to initialize tracking.</td></tr><tr><td><strong>Contextual Query Generation</strong></td><td>Auto-creates 20+ brand-specific prompts based on industry, positioning, and competitor context.</td></tr><tr><td><strong>Multi-Platform Execution</strong></td><td>Runs programmatically across OpenAI, Claude, Gemini, Perplexity, and Grok with retries and timestamp tracking.</td></tr><tr><td><strong>Presence Analytics</strong></td><td>Detects mentions (including variants/misspellings), calculates brand share, and benchmarks versus competitors.</td></tr><tr><td><strong>Positioning Intelligence</strong></td><td>Determines list position (1st, 2nd, 3rd), average placement, and first-mention frequency across LLMs.</td></tr><tr><td><strong>Sentiment &#x26; Reputation</strong></td><td>Classifies positive/neutral/negative tone and highlights sentiment shifts by week or platform.</td></tr><tr><td><strong>Topic Intelligence</strong></td><td>Groups responses into key themes and topics; identifies content gaps and emerging opportunities.</td></tr><tr><td><strong>Analyst-Friendly UI</strong></td><td>Visual dashboards with trendlines, sentiment breakdowns, and coverage charts; includes direct query review.</td></tr><tr><td><strong>Presence Health Score</strong></td><td>Consolidated score combining frequency, position, and sentiment metrics across all AI platforms.</td></tr><tr><td><strong>Position Movement Tracking</strong></td><td>Measures change in brand position versus competitors; flags upward/downward trends.</td></tr><tr><td><strong>Reputation Heatmaps</strong></td><td>Shows sentiment by topic or geography for quick localization and content-action decisions.</td></tr></tbody></table>

***

### Tips from the Fibr team

* Run presence analysis weekly to catch visibility or reputation shifts early.
* Use Topic Intelligence to prioritize new content in areas where competitors dominate.
* Treat sentiment changes as early signals. Negative sentiment often shows up before ranking drops.


# How to Generate LLM presence Report?

{% embed url="<https://youtu.be/xy5aOJhh_HA?si=px48v0F-_zAEp5nD>" %}

**Step 1:** Log in to the Fibr AI dashboard.

**Step 2:** - Navigate to **GEO** in the left-hand navigation bar.

**Step 3:** - Click on **LLM Presence**

**Step 4:** - Click the **New Report** button at the top right corner to create a new report.

**Step 5:** Enter the URL of the website you want to analyse

**Step 6:** Name your report (for example, "Fibr Report"). Select Language and Region and click on **Next**. &#x20;

{% hint style="info" %}
**Note:** The system automatically adjusts the URL to the correct one.
{% endhint %}

**Step 7:** - Select your competitors from the list fetched by the AI agent.

{% hint style="info" %}
You can add or remove competitors in case you want to generate LLM reports against specific competitors.
{% endhint %}

**Step 8:** - Generate Report


# Fibr Pulse(Insights)

Insights is the analysis and decision layer that brings together GA4 behavior, ads performance, and competitive context, then turns it into prioritized findings, scorecards, and next steps your team can actually act on.

Instead of looking at five dashboards and debating what matters, you get one place to answer:\
What is working, what is slipping, and what should we do next?

#### What powers it

Insights pulls from:

* GA4 engagement and conversion signals
* Google Ads performance
* competitive sources (when enabled)

To keep comparisons consistent, it standardizes quality on a 0–100 score and rolls up trends across cohorts, devices, and geographies. This makes it easy for leaders to compare performance week to week and across channels without reinterpreting metrics every time.

#### What you see in one view

A single view highlights key cards, source matrices, engagement quality tables, time trends, best day and hour windows, cohort gaps, device splits, geo differences, and AI-generated action items.

**Traffic Quality:** Traffic Quality gives you a normalized 0–100 view of source effectiveness, so you can judge performance beyond raw sessions.

You will typically see an overall quality score plus per-source scores used throughout the module, for example Email 82/100, Organic 78/100, Direct 72/100.

**Engagement Quality by Source:** This breaks down how users behave before conversions shift, using signals like:

* average session duration
* pages per session
* bounce
* engaged sessions percent
* scroll depth

This makes it clear when a channel is driving high-intent visits versus low-quality volume.

**Time-Based Trends:** Weekly sessions and users are summarized in clean week-over-week lines for each source, so you can spot acceleration or drag early.

**Peak Performance Windows:** Insights highlights the best day and hour by channel so scheduling becomes straightforward, for example Email Thursday 9:00 AM or Paid Monday 11:00 AM.

**Cohort and device breakdowns:** Insights reveals quality gaps between:

* new vs returning users
* desktop vs mobile vs tablet

This helps you prioritize where to optimize first.

**Geographic variations:** Top countries are listed with their best-performing source, which helps guide localization and regional spend, for example UK led by Organic and US led by Email.

**Campaign behavior analytics from GA4:** Behavioral analytics like bounce, exit, scroll depth, average time, and average time to conversion appear in one consolidated chart per campaign. The view includes:

* metric and duration selectors
* last-synced timestamp
* hover tooltips
* AI summaries under the graph for quick interpretation
* CSV export

If GA or GTM is not linked, the view shows a connect prompt instead of blank data.

***

#### Outputs teams rely on

**Key performance cards:** Sessions, users, overall quality, plus trend deltas for the period.

**Traffic source matrix:** Sessions, users, trend vs last period, and quality score for each channel.

**Engagement quality table:** Session duration, pages per session, bounce, engaged percent, and scroll depth by source.

**AI actionable insights:** Clear callouts on anomalies, opportunities, budget shifts, patterns, and benchmark context, followed by a performance summary and next steps with concrete actions, for example:

* test paid search landing pages
* fix mobile speed
* adjust budget allocation
* schedule content in top performance windows


# How to use Fibr Pulse?

{% embed url="<https://youtu.be/A2RW0fOUeD8?si=pRrfeYAT-rJIj9Hj>" %}

**Step 1: Connect Your Platforms**

To begin, connect at least one of your marketing platforms:

* Google Analytics
* Google Ads
* Meta Ads

Once connected, Pulse pulls and read the data automatically.

**Step 2: Explore the Dashboard**

The **Fibr Pulse dashboard** is your command center. From here, you can ask questions, generate reports, and track performance across platforms in one unified view.

### Generating Reports

Pulse gives you two options for generating reports:

1. **Ask Custom Questions**
   * Simply type in a question like:\
     *“What was my ROAS last week for Meta Ads?”*\
     *“Which campaign drove the most conversions in Q2?”*
   * Pulse will generate a tailored analysis based on your query.

{% hint style="info" %}
*Note: Fibr Pulse may ask additional questions to better understand your needs.*
{% endhint %}

2. **Choose Ready-Made Reports**

* Select from pre-built templates covering the most important metrics marketers track daily.
* Perfect for regular monitoring without re-typing queries.

### Creating & Sharing Reports

Once your analysis is ready, you can:

* **Click “Generate Report”** → instantly create a dashboard-style view with visualized data.
* **Share with your team** → copy the URL link and send it directly to colleagues for easy collaboration.


# Success Metric in Fibr Campaigns

On Fibr, you can define two types of events for every campaign:

* **Primary Metric:** The main conversion event for the campaign. Only one event can be set as the primary metric.
* **Secondary Metrics:** Other success events that are not primary conversions but indicate engagement. All success metrics apart from the primary metric are treated as secondary metrics.

<figure><img src="/files/KAVOxjCg5VvWohcBD4Ez" alt="" width="563"><figcaption></figcaption></figure>

On Fibr, you can track your success metrics in couple of ways:

1. **Using GTM:** You can use your existing GTM tags to define your success metric. Fibr seamlessly connects with your Google Tag Manager workspace (details on the setup can be found here). This integration enables us to replicate and monitor the metrics you've configured with GTM on your page. We advise adopting this approach if you use GTM to track your page's metrics. It guarantees consistency between the data displayed on your native analytics dashboard and the Fibr dashboard, eliminating discrepancies, which is crucial for accurate conversion tracking.

{% content-ref url="/pages/7TTuB3pa3l5GldDJECXF" %}
[How do the GTM metrics work on Fibr?](/tracking-and-analytics/success-metric-in-fibr-campaigns/how-do-the-gtm-metrics-work-on-fibr)
{% endcontent-ref %}

2. **Using Fibr Inline Tracking:** In case you dont have a GTM setup, you can always rely on Fibr Inline Tracking. With Fibr Inline Tracking you can track conversions in 2 ways:
   1. **Click Tracking:** Track user interactions such as:

      * CTA button clicks
      * Link clicks
      * Any clickable element on the page

      Fibr's visual editor enables you to assign click-tracking metrics to any element on your page, facilitating the tracking of additional metrics that may not be monitored via GTM.&#x20;

{% content-ref url="/pages/EmtS7vyel20SQoloEae1" %}
[How to add Click Tracking on a page?](/tracking-and-analytics/success-metric-in-fibr-campaigns/how-to-add-click-tracking-on-a-page)
{% endcontent-ref %}

&#x20;         **b.  Page Tracking:** Track conversions based on the Thank You page, that is, when a      user lands on a specific URL after completing an action on the landing page.

{% content-ref url="/pages/ALk2fvrTgjNlyJ8f5Fkj" %}
[How to add Page Tracking on a Page?](/tracking-and-analytics/success-metric-in-fibr-campaigns/how-to-add-page-tracking-on-a-page)
{% endcontent-ref %}


# How to add Click Tracking on a page?

Fibr's WYSIWYG Editor allows you to track all the clickable elements of a page. To setup your Fibr Editor, [click here](/fibr-editor/overview).

### **Step by Step Guide to Add Click Tracking on a Page:**

1. Navigate to the **Campaign Details** page for the selected campaign.

<figure><img src="/files/Fx3Rm4wcF2UgC40145zj" alt="" width="563"><figcaption></figcaption></figure>

2. Click on **Add a Metric** and select **"Add Click Tracking"**

<figure><img src="/files/eRBWlITNcOA8jw8J5ypV" alt="" width="563"><figcaption></figcaption></figure>

3. In the Fibr editor, select the element you want to track clicks on.

<figure><img src="/files/OELhUO5rp81qZoWKIlRV" alt="" width="563"><figcaption></figcaption></figure>

4. On the right Edit section scroll down and select **Track Clicks.** You can either "**Select an existing metric**" or "**Create a new metric**".

<figure><img src="/files/3HRbSxRNd8JrqjRt0SXt" alt="" width="563"><figcaption></figcaption></figure>

5. &#x20;Add the Metric and click anywhere on the editor to save it. Then click on Save button to save the metrics

<figure><img src="/files/iNu1pwlXgXfDMQxDqfVP" alt="" width="563"><figcaption></figcaption></figure>

Review the metrics for Mobile as well. Once you've reviewed the changes, click on **Save.**

<figure><img src="/files/zHNnHu8Anrmoc1WEDy4u" alt="" width="563"><figcaption></figcaption></figure>

The metric will now be saved in the success metrics section.&#x20;

<figure><img src="/files/S6DD4xf2letKo2LUqlTN" alt="" width="563"><figcaption></figcaption></figure>


# How to add Page Tracking on a Page?

Track conversions based on the Thank You page, that is, when a user lands on a specific URL after completing an action on the landing page.&#x20;

### **Step by Step Guide to Add Page Tracking on a Page:**

1. Navigate to the **Campaign Details** page for the selected campaign.

   <figure><img src="/files/Fx3Rm4wcF2UgC40145zj" alt="" width="563"><figcaption></figcaption></figure>

2. Click on **Add a Metric** and select **"Add Page Tracking"**

<figure><img src="/files/Oyk1GCFVarEWrwoQXAaz" alt="" width="563"><figcaption></figcaption></figure>

3. Select the "Page Tracking Metric" you want to track.

<figure><img src="/files/u7A8l9DcdjYsuCkPLQfS" alt="" width="563"><figcaption></figcaption></figure>

In case you want to add a new page as your "Page Tracking Metric" then click on "**Add a New Page**"

<figure><img src="/files/7FguWPW7zcL4b0SUbiwi" alt="" width="563"><figcaption></figcaption></figure>


# How do the GTM metrics work on Fibr?

GTM Metrics makes it simple for you to use existing metrics to track personalization performance on Fibr.

**Integrate Google Tag Manager(GTM) with the Fibr Dashboard.**

<figure><img src="/files/tdwWSIbZgJEw6mWy7jPx" alt=""><figcaption></figcaption></figure>

{% content-ref url="/pages/xbScfcqXQDmzk4JS9aNi" %}
[Integrate Google Tag Manager](/integrations/integrate-google-tag-manager)
{% endcontent-ref %}

Once approved, go to the Google Tag Manager workspace. You will find new tags created with the tag name in the format `fibr_{tag_name}`. Review and make sure that the duplicates for all the tags that you have selected are present, and then publish this new container version.

Once published, you are good to go!

## Tag Duplication and How Does Metric Tracking Work

This step is required for Fibr to track the exact same metrics that you are already tracking with your analytics tool. We do it in a way such that no customer data is received by Fibr, even if you have configured it in your original tag.

In tag duplication, Fibr creates a custom HTML tag on GTM, which informs Fibr's system once a metric is fired. In order to achieve the firing at the same time as your original tag, we create a trigger, which is a combination of your original trigger and a Fibr script load trigger.&#x20;

This compound trigger ensures that every time your original tag is fired, the Fibr tag also fires, thus maintaining data sanity across your analytics and Fibr analytics.

This way of setting up GTM ensures that Fibr does not miss any user activity you are already tracking and that the customer data remains intact within your systems.


# Analytics Dashboard

Learn how to navigate Fibr's Analytics Dashboard to track performance, analyze key metrics, and gain actionable insights to optimize campaigns and conversions.

<figure><img src="/files/OhGUTKSseFyb2asKNHLd" alt=""><figcaption></figcaption></figure>

The Fibr Analytics Dashboard provides comprehensive insights into your campaigns' performance. It tracks conversion rates, sessions, and conversions across all your personalization variants, helping you measure the impact of your personalization efforts.

#### What can you do         &#x20;

* Monitor conversion rates over time
* Compare personalization variants against your original page
* Measure conversion lift from personalization
* Analyze behavioral data through GA4 integration

#### &#x20;   &#x20;


# Understanding Fibr Analytics Dashboard

The Analytics Dashboard is organized into four main sections:

1. **Key Metrics Cards:** Quick overview of your campaign performance

<figure><img src="/files/ztBEgxGEc1O82aLm6VnN" alt="" width="563"><figcaption></figcaption></figure>

The key metrics include sessions, conversions and conversion rates:

* **Total Sessions:** The number of unique visitor sessions recorded during the selected time period.
* **Total Conversions:** The absolute number of times your defined success metrics occurred.
* **Conversion Rate:** The percentage of sessions that resulted in a conversion event(success event).

2. **Conversion Rate Timeline:** The timeline graph displays your conversion rate trends over the selected date range.

<figure><img src="/files/HYjjHIdZez4EsGpZOdmx" alt="" width="563"><figcaption></figcaption></figure>

**How to Read the Graph**

* **Identify Trends:** Look for upward or downward patterns
* **Compare Lines:** See when personalization outperforms the original
* **Spot Anomalies:** Notice unusual spikes or drops that may need investigation
* **Track Consistency:** Observe whether improvements are sustained over time

3. **Variants' Performance Table:** This table provides detailed performance metrics for each personalization variant including both original and variants performance.

   **The Conversion Lift** shows the the percentage improvement in conversion rate compared to the original (control) version.

<figure><img src="/files/fnBynQ4QZMDaGzF4ALOM" alt="" width="563"><figcaption></figcaption></figure>

4. **Behavioral Analytics:** Behavioral Insights on your campaigns performance using GA4 data.

<figure><img src="/files/z0osaYTpON6ljoOZ7ps8" alt="" width="563"><figcaption></figcaption></figure>

**Setup Requirements**

* Connect your Google Analytics account to Fibr
* Ensure GA4 tracking is properly installed on your website
* Wait 12-24 hours for data synchronization


# How to access analytics of a campaign?

#### You can access the campaign analytics in 2 ways:

1. **From the campaign page:** You can directly check the analytics of a campaign by navigating to the analytics section of the campaign page:

   * Select the **campaign type**(Personalization/Experimentation) and click on "**View Campaigns**" button on the relevant URL.

   <figure><img src="/files/WbHqXFKNbg7GeZ07js3h" alt="" width="563"><figcaption></figcaption></figure>

   * Select the **Campaign Name** whose analytics you want to check. You have the option to search for the campaign using the Search Bar

   <figure><img src="/files/mTimRPVGEJDyzmb0PFBA" alt="" width="563"><figcaption></figcaption></figure>

   * Navigate to **Analytics** section

   <figure><img src="/files/gQGOpN3jit39EIuAhXfV" alt="" width="563"><figcaption></figcaption></figure>

2. **From the Analytics Section:** You can access the analytics of the campaign though the analytics section of the dashboard

   * Click on **Analytics** of the left nav bar

   <figure><img src="/files/Q85G9JGiSlVBnNX8UkMM" alt="" width="563"><figcaption></figcaption></figure>

* Select the Campaign Type from the dropdown

<figure><img src="/files/NVWktkpuRuHbSJyoifeM" alt="" width="563"><figcaption></figcaption></figure>