# Success Metric in Fibr Campaigns

On Fibr, you can define two types of events for every campaign:

* **Primary Metric:** The main conversion event for the campaign. Only one event can be set as the primary metric.
* **Secondary Metrics:** Other success events that are not primary conversions but indicate engagement. All success metrics apart from the primary metric are treated as secondary metrics.

<figure><img src="/files/KAVOxjCg5VvWohcBD4Ez" alt="" width="563"><figcaption></figcaption></figure>

On Fibr, you can track your success metrics in couple of ways:

1. **Using GTM:** You can use your existing GTM tags to define your success metric. Fibr seamlessly connects with your Google Tag Manager workspace (details on the setup can be found here). This integration enables us to replicate and monitor the metrics you've configured with GTM on your page. We advise adopting this approach if you use GTM to track your page's metrics. It guarantees consistency between the data displayed on your native analytics dashboard and the Fibr dashboard, eliminating discrepancies, which is crucial for accurate conversion tracking.

{% content-ref url="/pages/7TTuB3pa3l5GldDJECXF" %}
[How do the GTM metrics work on Fibr?](/tracking-and-analytics/success-metric-in-fibr-campaigns/how-do-the-gtm-metrics-work-on-fibr.md)
{% endcontent-ref %}

2. **Using Fibr Inline Tracking:** In case you dont have a GTM setup, you can always rely on Fibr Inline Tracking. With Fibr Inline Tracking you can track conversions in 2 ways:
   1. **Click Tracking:** Track user interactions such as:

      * CTA button clicks
      * Link clicks
      * Any clickable element on the page

      Fibr's visual editor enables you to assign click-tracking metrics to any element on your page, facilitating the tracking of additional metrics that may not be monitored via GTM.&#x20;

{% content-ref url="/pages/EmtS7vyel20SQoloEae1" %}
[How to add Click Tracking on a page?](/tracking-and-analytics/success-metric-in-fibr-campaigns/how-to-add-click-tracking-on-a-page.md)
{% endcontent-ref %}

&#x20;         **b.  Page Tracking:** Track conversions based on the Thank You page, that is, when a      user lands on a specific URL after completing an action on the landing page.

{% content-ref url="/pages/ALk2fvrTgjNlyJ8f5Fkj" %}
[How to add Page Tracking on a Page?](/tracking-and-analytics/success-metric-in-fibr-campaigns/how-to-add-page-tracking-on-a-page.md)
{% endcontent-ref %}


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