Integrate Google Tag Manager

what you’ll need "manage integrations access" in the fibr dashboard a valid google tag manager account access to the appropriate gtm container publishing permissions in gtm step by step integration guide navigate to settings > integrations on the left hand menu on the dashboard click the connect button on the gtm card sign in to your google account connected to google tag manager(gtm) and allow access when prompted this method uses oauth 2 0 authorization code flow , a secure industry standard process this process is secure, fully compliant with google’s api policies, and does not expose your credentials to fibr select and link your gtm container follow these steps to link your gtm container on the gtm connection page, click on the google tag manager button this will open your gtm dashboard in a new tab inside gtm, select the container you wish to connect copy the url of the container page paste this url back into the fibr dashboard and click next review the list of default variables and tags to sync and approve the list choose and approve fibr events (e g , impressions, conversions) you’d like gtm to track publish your changes in gtm go back to your gtm dashboard open the container you linked click submit > publish > continue to apply the changes return to the fibr dashboard and click approve to finalize the setup what fibr sends to the gtm data layer once connected, fibr pushes events to the data layer each time a visitor sees a variantt these events allow you to route important personalization and experiment data into platforms like ga4, meta ads, mixpanel, and more via gtm event name fibr track event variable description fibr session id user session information id fibr user id fibr unique user id fibr variation id fibr experience user id fibr variation name fibr experience name fibr campaign type personalization or experiment fibr campaign name fibr campaign name fibr campaign id fibr campaign id fibr event always set to fibr track event fibr workflow id fibr workflow id fibr campaign group name name of the personalization or experiment group these variables are automatically added to your gtm container during the integration process and can be used to create data layer variables triggers custom tags this setup gives you full control to build cross platform tracking and analytics workflows using the data fibr provides