What is Fibr AI?
Fibr is an AI-powered platform that helps you understand, test, and optimize every page on your website without writing code or waiting on developers.
The Problem Fibr Solves
Your website is the hardest-working asset in your marketing stack, but it's also the least flexible.
Your ad platforms adapt in real-time. Your analytics get smarter every quarter. Your campaigns are hyper-targeted. Yet when someone clicks through, they land on the same static page as everyone else.
That's the gap Fibr closes.
What You Can Do with Fibr
- Understand what's happening: See how different audiences, regions, and campaigns perform across your pages. Identify where visitors drop off and why.
- Test without bottlenecks: Run A/B tests and multivariate experiments without engineering dependencies. Launch in minutes, not sprints.
- Personalize automatically: Show different content to different visitors based on their ad source, location, behavior, or audience segment.
- Create new pages instantly: Use Fibr Genesis to generate landing pages from prompts, documents, or reference URLs.
- Track AI-driven traffic: Monitor how your brand appears in AI assistants and measure traffic from ChatGPT, Claude, Perplexity, and others.
Who Fibr is For
- Marketing teams who want to optimize landing pages without filing engineering tickets.
- Growth teams who need to run experiments at scale and move fast.
- Agencies managing multiple client accounts and campaigns.
- Enterprise organizations requiring security, compliance, and team collaboration.
How Fibr Is Different
Most optimization tools wait for you to come up with a hypothesis. Fibr doesn't.
- It starts with insight, not guesswork: Fibr continuously analyzes your live performance data and surfaces opportunities you might have missed. Instead of staring at dashboards wondering what to test, you'll get clear, actionable hypotheses like "Try a different CTA for your low-intent traffic segment."
- Turns raw analytics into prioritized test ideas
- Detects drop-offs, anomalies, and friction in real time
- Connects with GA4, your CRM, and ad platforms to explain why conversions vary
- It scales without slowing you down: Traditional tools let you run a handful of experiments at a time. Fibr is built for velocity. You can personalize and test across hundreds of URLs, campaigns, or audiences simultaneously.
- No waiting on engineering for deployments
- Instant rollouts and one-click reversions
- Learnings automatically shared across teams
- It's built for where the web is going: The future of optimization isn't manual. Fibr is designed for an agentic web where experiences are created, adapted, and governed automatically.
- Auto-generates and deploys experiences based on detected opportunities
- Keeps every variant compliant with built-in governance
- Prepares your content for LLM-driven discovery so AI assistants can find and recommend you accurately
Common Misconceptions
- "So Fibr is a CRO tool?" It's more than that. Fibr combines AI agents with human oversight to give you a full-stack experience optimization system, not just A/B testing.
- "Is this just for marketers?" Not at all. Fibr is built for cross-functional teams. Marketing, product, and engineering all get shared visibility and clear controls.
- "Will this replace our CMS or analytics?" No. Fibr layers on top of what you already use. It enhances your stack; it doesn't replace it.