What Fibr Sends to Mixpanel
Fibr sends two events, tracked directly through your own Mixpanel instance:
Event | Fires when |
|---|---|
FIBR_SESSION_VIEW | A visitor views a page that carries a Fibr experience. |
FIBR_CONVERSION | A success metric fires, or a journey, auxiliary, or variable-tracking event fires. |
Each event includes these properties:
Property | Description |
|---|---|
experienceId | ID of the personalization or experiment shown. |
experienceName | Human-readable campaign name. |
campaignName | Name of the campaign the experience belongs to. |
url | Page URL where the event occurred. |
eventType | Internal event classification. |
eventName | page_view for views; the underlying event name otherwise. |
experienceType | Variant or Control. Control covers both a holdout and a visitor who saw the default Original. |
No personal or per-visitor data is sent: Events carry only experience and campaign identifiers and the page URL—no visitor or session IDs, and nothing personally identifiable.
When events do and don't fire
Events fire when:
- The Send Events to Mixpanel toggle is on, and
- Your Mixpanel snippet is loaded on the page, and
- Any required cookie consent has been granted.
A few things to know:
- Consent: If you use cookie consent, visitors must grant Performance-category consent for events to fire. If you haven't configured consent, events fire normally by default.
- Preview mode: Events never fire while previewing an experience, so testing never touches your production Mixpanel data.
- Failures are silent and safe: If your Mixpanel instance is missing or a send fails, tracking fails quietly without affecting your other integrations.