How to Set Up an A/B Test Campaign with Multiple Variants?

Ready to improve your results with data-driven experiments? This guide walks you through setting up an A/B test with multiple variants in Fibr AI.

Video Tutorial

Step 1: Log into the Fibr AI dashboard and open the Experimentation section from the left-hand navigation.

Step 2: Select A/B Testing to start creating variants for your experiment.

Step 3: Click the New Campaign button at the top right to begin setting up your test.

Step 4: Enter the relevant URL and assign a name to your campaign.

Step 5: Click Create in the upper right. Fibr AI will ensure your URL is formatted correctly.

Step 6: With your campaign created, select New and then choose Multiple variants to configure an A/B test with more than two options.

Step 7: Fibr AI opens your target URL in the Fibr Editor. (The Fibr Chrome extension is required for this step.)

Step 8: Click Next and pick the page elements you'd like to test—these could be buttons, images, or text.

Step 9: Select specific elements in the Fibr Editor that you want to include in your variants.

Step 10: Click Next to define style changes (such as color, font, or layout) for desktop and mobile views.

Step 11: Choose the event you want to track as your metric. Scroll to the relevant element (like a CTA) and assign the correct metric name.

Step 12: Click Next to review all chosen text elements included in your test.

Step 13: The campaign interface displays your variants in a spreadsheet-style format. Input values for each variant directly or paste data from an existing spreadsheet.

Step 14: Copy and paste text values from your Excel sheet into the provided fields if needed.

Step 15: Right-click columns to insert, duplicate, or delete rows. Adjust the number of rows as required and confirm with the plus button.

Step 16: Click Proceed once all variant details are entered. Fibr AI will create the variants and set them up for testing.

Step 17: Review the list of variants and associated metrics. Choose to launch the campaign immediately or schedule it for later.

Step 18: Click Publish to activate your A/B test. Your multi-variant experiment is now live!

Follow these steps to set up a robust A/B test, gain actionable insights, and boost your campaign's performance with Fibr AI.