What is Fibr & Why It Exists
The modern web is powerful, but rigid. Marketing stacks have grown smarter, ad platforms more automated, analytics more precise yet the website remains static.
Every campaign, every visitor, and every region still sees the same page. Fibr exists to change that.
Fibr AI is the Agentic Web Experience Layer designed for enteprises to help marketing, product, and growth teams understand, test, and optimize every digital touchpoint dynamically, without rebuilding the existing systems.
Our Goal:
Fibr AI's goal is to help enterprises & businesses create adaptive, measurable, and compliant web experiences that move as fast as their marketing campaigns.
Fibr enables teams to:
Understand behavior and performance across pages, audiences, and regions.
Experiment freely and safely within guardrails that respect brand and compliance.
Personalize content and flows for every segment or geography (without complex code).
Optimize for conversions continuously, backed by real insights, not assumptions.
For engineering and data teams, Fibr ensures all changes stay within enterprise standards — secure, versioned, and easily auditable.
How Fibr AI Is Different:
Initiation: From Insight to Action Most optimization tools start when you already have a hypothesis. Fibr starts before that. It continuously surfaces ideas and opportunities from live performance data — helping teams identify what to test, where to focus, and why something is underperforming.
Converts raw analytics into clear Hypotheses (“Change CTA for low-intent traffic”)
Detects anomalies, drop-offs, or friction in real tim
Integrates with GA4, CRM, and ad data to reveal why conversions differ
Agentic Automation: From Manual to Self-Evolving Traditional tools let you run a few experiments at a time. Fibr is designed for velocity and volume. It lets you handle experimentation and personalization across hundreds of URLs, campaigns, or audiences simultaneously.
No engineering dependencies or deployment bottlenecks
Experimentation across multiple pages and segments
Real-time rollouts, instant reversions, and shared learnings across teams
Scalability: From One Test to a Thousand Optimization today is manual; tomorrow, it won’t be. Fibr is built for the agentic web where experiences are created, adapted, and governed automatically.
Auto-creates and deploys experiences based on detected opportunities
Ensures every variant stays compliant and brand-safe with built-in governance
Prepares your site for LLM-driven discovery, ensuring content is readable, indexable, and contextually adaptive for AI agents
Common Misconceptions:
“Fibr is a CRO tool.”
Fibr is your full-stack experience & conversion optimisation solution. With a combination of Agents & Humans we enable you with continuous optimization.
“It’s only for marketers.”
Fibr is built for all teams looking to optimize web conversions across marketing, product & engineering through shared insights and clear controls.
“It replaces our CMS or analytics.”
Fibr overlays your stack, enhancing, not replacing it. It works with what you already use.
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