How do the GTM metrics work on Fibr?

GTM Metrics makes it simple for you to use existing metrics to track personalization performance on Fibr.

Setting Up GTM Metrics

The first step is to set up GTM Metrics tracking. You should do this ideally for all your conversion events and any other event you want to track. Here are the steps to set up GTM metrics:

1. Follow the steps to integrate Google Tag Manager.

2. Once you have completed the data layer creation step, choose "Enable for Fibr Tracking".

   
3. Now, you can select the metrics you want to duplicate for Fibr and click approve. The table on the left lists all the tags available in your GTM workspace, and the table on the right is the list of tags you selected.

1. Once approved, go to the Google Tag Manager workspace. You will find new tags created with the tag name in the format fibr_{tag_name}. Review and make sure that the duplicates for all the tags that you have selected are present, and then publish this new container version.

Once published, you are good to go!

Tag Duplication and How Does Metric Tracking Work

This step is required for Fibr to track the exact same metrics that you are already tracking with your analytics tool. We do it in a way such that no customer data is received by Fibr, even if you have configured it in your original tag.

In tag duplication, fibr creates a custom HTML tag on GTM, which informs Fibr's system once a metric is fired. In order to achieve the firing at the same time as your original tag, we create a trigger, which is a combination of your original trigger and a fibr script load trigger.

This compound trigger ensures that every time your original tag is fired, the Fibr tag also fires, thus maintaining data sanity across your analytics and Fibr analytics.

This way of setting up GTM ensures that Fibr does not miss any user activity you are already tracking and that the customer data remains intact within your systems.