Product Change Logs

Nov 12, 2025

Update: Element Selection in Ad Personalization

We’ve redesigned the Element Selection experience within the Ad Personalization flow to make it more intuitive and focused.

Now, each personalization type — Text, Image, Style, and Pop-up appears in a clear, simplified view, showing the proposed changes for every element individually. This makes it easier to review, confirm, and manage what’s being personalized on your page.

Oct 24, 2025

Updated

• The main dashboard and sidebar navigation have been refreshed for a clearer and more streamlined experience.

• Product capabilities are now organized under four focused sections: Experimentation, Personalization, Generative Engine Optimization (GEO) and Analytics.

• Key workflows are easier to discover, with related features grouped more intuitively and unnecessary sidebar noise removed.

• Product capabilities are now organized under four focused sections:

  1. Experimentation – Hypothesis Generation – A/B Testing

  2. Personalization – Ad Personalization – Audience Personalization – CDP Personalization

  3. Generative Engine Optimization (GEO) – LLM Presence – LLM Traffic

  4. Analytics

  – Campaign Analytics – Widget Analytics – Fibr Pulse

Added

• A new GEO section has been introduced, featuring LLM Visibility and LLM Presence to help users understand and manage their AI-driven footprint.