Product Change Logs

Activity Log in Preview Mode

Problem: There is a gap between changes made in the Fibr Editor and how pages behave in production, as the editor environment does not fully reflect real website conditions. This makes it difficult to verify changes before publishing, often causing issues to surface only after launch.

Impact: Users must rely on support for debugging, risk publishing broken experiences, and face potential revenue loss from tracking failures.

Update: We've incorporated a comprehensive real-time preview and activity logging system in the Preview Mode that replicates production website behavior, enabling complete pre-launch verification of all changes, experiences, and tracking events.

Change-log Feature in Fibr Editor

Problem: Users are encountering conflicts where web changes fail to apply to mobile layouts due to differences in layout structures, element paths, component handling, and styling inconsistencies.

Impact: This results in incomplete personalization, post-launch fixes, increased rework, and reduced efficiency, as users lack visibility into these conflicts during editing.

Update: We've introduced a change-log feature which highlights the changes(both draft and saved) made by user on a particular variant and detects conflicts in real-time flagging cross-viewport compatibility issues before deployment.

Click here for the detailed documentation of the Change-log feature.

New Ad Integration Flow

Problem: Previously, when connecting your Google Ads or Meta Ads accounts to Fibr, all campaigns were automatically synced, regardless of whether they were necessary for Fibr campaigns. This caused unnecessary sync time and clutter in the Fibr Dashboard.

Impact: This approach increased the integration and sync time, which impacted the overall efficiency of campaign management.

Update: We’ve implemented a new flow for ad integration and sync, giving you full control over which campaigns you want to sync to the Fibr Dashboard.

Now, when you connect your Google Ads or Meta Ads account to Fibr, you can:

• Select which campaigns you want to sync with Fibr from the start.

• After connecting your ad account, you can choose whether to sync new campaigns or re-sync existing campaigns to Fibr, ensuring only relevant campaigns are synced.

Detailed Guides:

• How to Integrate your Google Ads?

• How to sync new/existing Google Ad Campaigns?

• How to Integrate your Meta Ads?

• How to sync new/existing Meta Ad Campaigns?

Element Selection in Ad Personalization

We’ve redesigned the Element Selection experience within the Ad Personalization flow to make it more intuitive and focused.

Now, each personalization type — Text, Image, Style, and Pop-up appears in a clear, simplified view, showing the proposed changes for every element individually. This makes it easier to review, confirm, and manage what’s being personalized on your page.

Dashboard Restructuring

The main dashboard and sidebar navigation have been refreshed for a clearer and more streamlined experience.

Product capabilities are now organized under four focused sections: Experimentation, Personalization, Generative Engine Optimization (GEO) and Analytics.

Key workflows are easier to discover, with related features grouped more intuitively and unnecessary sidebar noise removed.

Product capabilities are now organized under four focused sections:

1. Experimentation

   1. Hypothesis

   2. A/B Testing

2. Personalization

   1. Ads Personalization

   2. Audience Personalization

   3. CDP Personalization

3. Generative Engine Optimization (GEO)*

   1. LLM Presence

   2. LLM Traffic

4. Analytics

   1. Campaign Analytics

   2. Widget Analytics

   3. Fibr Pulse