How can I define metrics on Fibr?

Set up metrics tracking for all campaigns to take data driven decisions.

Fibr supports two methods to track events for campaigns:

1. Using GTM Metrics (recommended for conversion tracking)

Fibr seamlessly connects with your Google Tag Manager workspace (details on the setup can be found here). This integration enables us to replicate and monitor the metrics you've configured with GTM on your page. We advise adopting this approach if you use GTM to track your page's metrics. It guarantees consistency between the data displayed on your native analytics dashboard and the Fibr dashboard, eliminating discrepancies, which is crucial for accurate conversion tracking.

Learn how to set up GTM metrics here.

2. Using Visual Editor to track events (for additional events)

Fibr's visual editor enables you to assign click-tracking metrics to any element on your page, facilitating the tracking of additional metrics that may not be monitored via GTM.

We recommend using this feature to capture secondary user actions on your landing page. It is also beneficial if you have not already established your tracking through GTM.

To learn how to set up click tracking, click here.

Please note that currently, you can set up tracking for click events only on the website. We are building more ways to track events and will roll them out soon!