What products does Fibr offer?
Fibr brings together four core products that work as one intelligent experience layer designed for enterprise scale, security, and collaboration.
Hypothesis & Insights
Surfaces patterns and opportunities from your data. Ad performance, drop-offs, or engagement anomalies.
Discover what’s holding back conversions and where to act.
Experimentation
Enables experiments/tests directly on your live pages with instant deploy and rollback controls.
Validate ideas fast, without waiting on tech cycles.
Personalization
Lets teams create targeted experiences for different audiences, campaigns, or geographies.
Deliver the most relevant message to every visitor, automatically.
Web (GEO) LLM Optimisation
Centralizes metrics, performance, and visibility across pages, markets, and models (LLMs).
See which pages perform best by segment, city, or channel.
Hypothesis
Fibr’s Hypothesis module turns observation into opportunity. It continuously scans performance data across ads, landing pages, and user behavior to surface meaningful patterns and suggest what to test next.
It eliminates guesswork by transforming metrics into direction: where conversions drop, which audiences react differently, and how creative or layout choices may be impacting engagement.
Marketers no longer start from scratch, they start from insight.
Key Value: Hypothesis transforms passive analytics into actionable learning loops, powering a smarter, faster experimentation pipeline.
Outcome: Clear visibility into what’s holding back conversions, enabling smarter prioritization, faster idea generation, and data-backed focus areas.
Experimentation
Fibr’s Experimentation platform helps teams test, learn, and deploy at enterprise speed. It combines statistical rigor with operational efficiency — allowing marketers to validate ideas across hundreds of pages without waiting on engineering.
From A/B to multivariate testing, everything runs in real time with safe deploy and rollback controls. Results automatically feed back into Hypothesis and Personalization, creating a continuous improvement loop.
Key Features: Integrated statistical significance monitoring, traffic allocation, automated version rollout, and data-driven recommendations.
Outcome: Faster validation, reduced dependency, and measurable uplift at scale.
Personalisation
Fibr’s Personalization module delivers real-time, tailored experiences for every visitor. It adapts landing pages dynamically based on ad creative, audience segment, or visitor behavior, ensuring every person sees content that matches their intent.
Ad Personalization: Aligns messaging, visuals, and CTAs with campaign creative automatically.
Audience Personalization: Targets segments by location, source, or behavior enhancing relevance and conversion.
Dynamic Controls: Live content updates, copy personalization, and design adjustments — all no-code and compliant.
Key Value: Personalization at enterprise scale being intelligent, compliant, and autonomous.
Outcome: Higher engagement and conversion through adaptive, intent-matched experiences that stay brand-safe and fully compliant.
Insights & GEO
The Insights & GEO suite gives enterprises visibility beyond their websites into markets, regions, and even AI-driven ecosystems.
It centralizes all experience data — performance, conversions, and engagement — across pages and audiences. It also tracks how your brand appears in AI environments (like GPTs, Perplexity, and Gemini), analyzing visibility and traffic from emerging “agentic” channels.
LLM Presence: Understand how models interpret and display your brand content.
GEO Analytics: Compare page and campaign performance by city, country, or segment.
Unified Dashboards: Cross-channel reporting that connects on-site outcomes to acquisition strategy.
Key Value: See not just what happens on your website but how your digital presence performs in the AI-native web.
Outcome: Unified visibility across pages, markets, and AI-driven traffic — empowering smarter decisions and future-proofing web visibility.
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