What products does Fibr offer?
Fibr brings together four core products that work as one intelligent experience layer designed for enterprise scale, security, and collaboration.
Fibr brings together four core products that work as one connected system. Each one solves a specific challenge, but they're designed to share data and insights so your optimization efforts compound over time.
Here's a quick overview:
Hypothesis & Experimentation
Analyzes your pages to surface test ideas, then lets you run experiments at scale
Stop guessing what to test. Validate ideas fast without waiting on engineering.
Personalization Suite
Adapts your pages in real-time based on ads, audience, or location
Show every visitor content that matches their intent, automatically.
Insights & GEO
Centralizes performance data across pages, segments, and AI platforms
See what's working, where, and why, all in one place.
Fibr Genesis (Beta)
Generates landing pages from a prompt, document, or reference URL
Build new pages from scratch without touching code or waiting on developers.
Hypothesis & Experimentation
Most teams struggle with two things: figuring out what to test, and actually running tests without engineering bottlenecks. This module solves both.
How it works:
Fibr analyzes your landing pages and performance data to uncover patterns you might miss. Instead of starting with a blank slate, you get prioritized hypotheses like "Your CTA isn't resonating with mobile visitors" or "This hero image underperforms for paid traffic."
Once you have a hypothesis, you can launch A/B or multivariate tests directly. Everything runs in real-time with instant rollbacks if something goes wrong. And the results feed back into the system automatically, so each test makes the next one smarter.
What you get:
Data-driven test ideas based on actual performance, not hunches
No engineering dependencies for launching or managing experiments
Real-time deployment with safe rollback controls
A continuous learning loop that connects testing to personalization
[Learn more about Experimentation →]
Personalization Suite
Generic pages convert poorly. Your visitors arrive from different ads, different locations, and different mindsets. They should see content that reflects that.
How it works:
Fibr's Personalization Suite adapts your landing pages dynamically based on context. When someone clicks an ad, they see messaging that matches what brought them there. When someone visits from a specific region, they see locally relevant content. No manual variants, no code changes.
Personalization types:
Ad Personalization: Automatically aligns your landing page with the ad creative, headline, or campaign the visitor clicked. The experience feels seamless because it is seamless.
Location Personalization: Adjusts content based on where your visitor is. Show local testimonials, regional offers, or geo-specific messaging without managing dozens of page versions.
LLM Personalization: Personalizes web experiences for high intent traffic coming from LLM Platforms like ChatGPT, Perplexity, Gemini, etc.
Audience Personalization: Personalizes web experiences for any segment, whether it's new visitors from specific locations, mobile users, returning customers, or any combination you can imagine.
CDP Personalization: Connects with your Customer Data Platform to personalize based on behavior, demographics, or lifecycle stage.
[Learn more about Personalization →]
Insights & GEO
You can't optimize what you can't see. This module brings all your experience data into one place, including performance across pages, segments, regions, and even AI platforms.
How it works:
Insights centralizes everything: conversions, engagement, drop-offs, and performance variations across audiences and geographies. But it goes further than traditional analytics. It also tracks how your brand appears in AI environments like ChatGPT, Perplexity, and Gemini, so you can understand visibility in the emerging "agentic" web.
Key capabilities:
Pulse: Cross-channel reporting that connects what happens on your site to your acquisition strategy. See how campaigns, sources, and pages perform together.
GEO Analytics: Compare performance by city, country, or segment. Understand where you're winning and where you're leaving conversions on the table.
LLM Presence: See how AI models interpret and surface your brand. Understand your visibility in AI-driven search and discovery.
[Learn more about Fibr Tools →]
Fibr Genesis (Beta)
Sometimes you need a new landing page, and you need it fast. Genesis lets you create fully branded, responsive pages without writing code or filing a ticket with your dev team.
How it works:
Give Fibr a starting point: a reference URL, a document, a slide deck, or even a short prompt. Add design inspiration if you have it. Genesis will generate a complete landing page that follows your brand guidelines.
The output comes in two formats: a clean visual mockup (PDF or PNG) for review, and a production-ready HTML/CSS bundle you can deploy immediately.
[Learn more about Fibr Genesis →]
How These Products Work Together
Fibr isn't four separate tools. It's one connected system:
Analytics shows you where performance is lagging
Experimentation validates what changes work
Personalization rolls out winning experiences to the right audiences
Genesis creates new pages when you need them
Each product makes the others more effective. The more you use Fibr, the smarter it gets.
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