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    • What is a Primary Metric?
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    • Integrating Fibr with Google Analytics 4
    • Integrating Fibr with Google Tag Manager
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    • Integrating Fibr with Meta Ads
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  1. Metrics

What is a Primary Metric?

Learn about the primary metric in Fibr—your key conversion metric used to evaluate the success and statistical significance of your personalization tests, helping you measure meaningful performance ch

PreviousHow do the GTM metrics work on Fibr?NextIntegrating Fibr with Google Analytics 4

Last updated 6 months ago

A primary metric is the key conversion metric used to evaluate the statistical significance of your Personalization test. It helps determine whether the test has led to meaningful changes in user behavior or performance.

To learn more about how statistical significance impacts your campaigns, you can read further on this topic here.

What is Statistical Significance in Fibr?