Paid traffic from Meta and Google Ads is driven by highly specific messaging, offers, and audience targeting. However, most visitors are directed to a generic landing page that does not reflect the ad they clicked.
Creating ad-specific landing pages manually is time-consuming and often limited by operational effort and technical dependency, making it difficult to keep up with active campaigns.
Impact
Message mismatch between ads and landing pages reduces conversion rates
High-performing ads fail to reach their full potential post-click
Teams spend significant time managing landing page variants
Scaling personalization across campaigns becomes impractical
Solution: Fibr's Ad Personalization
Fibr Ads Personalization helps bridge the gap between ads and landing pages. It provides suggestions to personalize landing page experiences based on the exact Meta or Google ad a visitor clicked.
Marketers can create and manage thousands of ad-aligned web experiences at scale, ensuring consistent messaging and relevant post-click journeys without heavy manual effort or engineering involvement.
