Overview

GEO helps you understand (and improve) how your brand shows up inside AI assistants and how much traffic those assistants drive to your site. It has two parts:

🌐 LLM Traffic Analytics

LLM Traffic Analytics helps you measure and understand traffic originating from AI assistants like ChatGPT, Claude, Gemini, or Perplexity. By integrating directly with GA4, it identifies LLM referrers, benchmarks their quality against traditional channels, and reveals which platforms, pages, and topics drive engagement and conversions. It’s your visibility layer for the new era of AI-driven web discovery.

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🧭 LLM Visibility & Presence

LLM Presence tracks how frequently and favorably your brand appears across major AI models such as OpenAI GPT, Claude, Gemini, Perplexity, and Grok. It measures share of voice, ranking position, sentiment, and competitive mentions — helping marketing and SEO teams understand how AI systems perceive and recommend their brand. It turns visibility in AI-generated answers into a measurable performance metric.