How to Set Up an Ad Personalization Campaign?

Learn how to create an Ad Personalization campaign in Fibr, from selecting ads and keywords to editing content and tracking success events for every visitor.

Video Tutorial

Step-by-Step Guide:

Step 1: Navigate to Personalization

Click Personalization in the left-hand navigation bar.

Step 2: Choose where you are starting from

Step 2.1: If you are creating a campaign for a new URL

1. Click Add New Page

1. Paste your page URL

If your URL redirects, Fibr will automatically update it to the final destination URL. This helps keep your campaigns tied to the right page.

The system automatically adjusts the URL to the correct one in case in redirects to a different URL.

Step 2.2: If you are creating a campaign for an existing URL

1. Find the URL and click View Campaigns

1. Click "Create Campaign"

Step 3: Select Ad Personalization

Choose Ad Personalization from the list of personalization types.

Step 4: Add Campaign Details

Give your campaign a descriptive name and connect Google Analytics to get better, data-driven recommendations.

We Recommend Connecting Google Analytics (GA4)

Toggle on "Connect Google Analytics" to unlock more accurate personalization suggestions. When connected, Fibr will:

• Analyze real user behavior (scroll depth, time on page, bounce rate, and more)

• Use audience insights to make recommendations that match your actual traffic patterns

Step 5: Choose Your Ad Platform

Select whether you're personalizing for Google Ads or Meta Ads.

Your ad platform must be integrated with Fibr before you can create an ads personalization campaign. If you haven't connected your account yet:

• Integrate Google Ads

• Integrate Meta Ads

Step 6: Select Ads to Personalize

After choosing your platform, Fibr reviews your active ads and suggests the top performers with the highest potential for conversion improvement.

Select the ads you want to personalize and click Next to generate custom variants for each one.

Personalization Options:

• For Google Ads: Personalize by Keywords, Ad Groups, or Campaigns

• For Meta Ads: Personalize by individual Ads, Ad Sets, or Campaigns

Step 7: Review Personalization Suggestions

Fibr automatically selects which page elements to personalize for better conversions. This includes text, images, styles, and pop-ups.

Review each suggestion based on Fibr's AI reasoning and your campaign goals. You can manually select or deselect elements if you want more control over what changes.

Once you're happy with the selections, click Create Variants.

Step 8: Configure Your Variants

Fibr generates personalized variants for each selected ad. Now you'll set up tracking and testing parameters.

Add Your Success Metric: Choose what you want to track (like form submissions, purchases, or sign-ups).

Success Metric in Fibr Campaigns

Set Your Holdout Percentage Decide what percentage of visitors should see the original page as a control group. This helps you measure the impact of personalization.

The default holdout is 10%, and we recommend a minimum of 5% for reliable results.

Step 9: Publish Your Campaign

Click Publish to make your campaign live immediately, or Schedule to launch it at a specific date and time.

Congratulations! Your ad personalization campaign is now running. Visitors clicking your selected ads will see personalized landing pages that match their expectations, while your holdout group sees the original version for comparison.