> For the complete documentation index, see [llms.txt](https://support.fibr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.fibr.ai/hypothesis-and-experimentation.md).

# Hypothesis & Experimentation

- [Overview](https://support.fibr.ai/hypothesis-and-experimentation/overview.md)
- [Key Concepts](https://support.fibr.ai/hypothesis-and-experimentation/overview/key-concepts.md)
- [How to launch new experiments on Fibr AI?](https://support.fibr.ai/hypothesis-and-experimentation/how-to-launch-new-experiments-on-fibr-ai.md): Fibr automatically generates hypotheses by analyzing page performance and visitor behavior, then converts them into experiments and tests them at scale.