Integrating Fibr with Google Tag Manager

This guide will help you integrate Google Tag Manager (GTM) with Fibr so you can track and push events like conversions from Fibr to your analytics and marketing platforms through GTM.

What You’ll Need

• Access to your Fibr Dashboard

• A valid Google Tag Manager account

• Access to the appropriate GTM container

• Publishing permissions in GTM

Step-by-Step Integration Guide

Step 1: Navigate to Settings > Integrations on the Left-Hand Menu on the Dashboard.

Step 2: Click on Connect button on the GTM card.

Step 2: Sign up to your Google Account connected to Google Tag Manager(GTM) and allow access when prompted.

This method uses OAuth 2.0 Authorization Code Flow, a secure industry-standard process. This process is secure, fully compliant with Google’s API policies, and does not expose your credentials to Fibr.

Step 4: Select and Link Your GTM Container. Follow these steps to link your GTM container:

• On the GTM connection page, click on the Google Tag Manager button. This will open your GTM dashboard in a new tab.

• Inside GTM, select the container you wish to connect.

• Copy the URL of the container page.

• Paste this URL back into the Fibr dashboard and click Next.

Step 5: Review the list of default variables and tags to sync and Approve the list.

Step 6: Choose and Approve Fibr events (e.g., impressions, conversions) you’d like GTM to track.

Step 7: Publish Your Changes in GTM

• Go back to your GTM Dashboard.

• Open the container you linked.

• Click Submit > Publish > Continue to apply the changes.

Step 8: Return to the Fibr dashboard and click Approve to finalize the setup.

What Fibr Sends to the GTM Data Layer

Once connected, Fibr pushes events to the data layer each time a visitor sees a variantt. These events allow you to route important personalization and experiment data into platforms like GA4, Meta Ads, Mixpanel, and more via GTM.

Event Name: fibr_track_event

Variable	Description
fibr_session_id	User session information ID
fibr_user_id	Fibr unique user ID
fibr_variation_id	Fibr experience user ID
fibr_variation_name	Fibr experience name
fibr_campaign_type	Personalization or Experiment
fibr_campaign_name	Fibr campaign name
fibr_campaign_id	Fibr campaign ID
fibr_event	Always set to fibr_track_event
fibr_workflow_id	Fibr workflow ID
fibr_campaign_group_name	Name of the personalization or experiment group

These variables are automatically added to your GTM container during the integration process and can be used to create:

• Data Layer Variables

• Triggers

• Custom Tags

This setup gives you full control to build cross-platform tracking and analytics workflows using the data Fibr provides.