Understanding Fibr Analytics Dashboard
The Analytics Dashboard is organized into four main sections:
Key Metrics Cards: Quick overview of your campaign performance
The key metrics include sessions, conversions and conversion rates:
Total Sessions: The number of unique visitor sessions recorded during the selected time period.
Total Conversions: The absolute number of times your defined success metrics occurred.
Conversion Rate: The percentage of sessions that resulted in a conversion event(success event).
Conversion Rate Timeline: The timeline graph displays your conversion rate trends over the selected date range.
How to Read the Graph
Identify Trends: Look for upward or downward patterns
Compare Lines: See when personalization outperforms the original
Spot Anomalies: Notice unusual spikes or drops that may need investigation
Track Consistency: Observe whether improvements are sustained over time
Variants' Performance Table: This table provides detailed performance metrics for each personalization variant including both original and variants performance.
The Conversion Lift shows the the percentage improvement in conversion rate compared to the original (control) version.
Behavioral Analytics: Behavioral Insights on your campaigns performance using GA4 data.
Setup Requirements
Connect your Google Analytics account to Fibr
Ensure GA4 tracking is properly installed on your website
Wait 12-24 hours for data synchronization
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