> For the complete documentation index, see [llms.txt](https://support.fibr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.fibr.ai/tracking-and-analytics/analytics-dashboard/understanding-fibr-analytics-dashboard.md).

# Understanding Fibr Analytics Dashboard

The Analytics Dashboard is organized into four main sections:

1. **Key Metrics Cards:** Quick overview of your campaign performance

<figure><img src="/files/ztBEgxGEc1O82aLm6VnN" alt="" width="563"><figcaption></figcaption></figure>

The key metrics include sessions, conversions and conversion rates:

* **Total Sessions:** The number of unique visitor sessions recorded during the selected time period.
* **Total Conversions:** The absolute number of times your defined success metrics occurred.
* **Conversion Rate:** The percentage of sessions that resulted in a conversion event(success event).

2. **Conversion Rate Timeline:** The timeline graph displays your conversion rate trends over the selected date range.

<figure><img src="/files/HYjjHIdZez4EsGpZOdmx" alt="" width="563"><figcaption></figcaption></figure>

**How to Read the Graph**

* **Identify Trends:** Look for upward or downward patterns
* **Compare Lines:** See when personalization outperforms the original
* **Spot Anomalies:** Notice unusual spikes or drops that may need investigation
* **Track Consistency:** Observe whether improvements are sustained over time

3. **Variants' Performance Table:** This table provides detailed performance metrics for each personalization variant including both original and variants performance.

   **The Conversion Lift** shows the the percentage improvement in conversion rate compared to the original (control) version.

<figure><img src="/files/fnBynQ4QZMDaGzF4ALOM" alt="" width="563"><figcaption></figcaption></figure>

4. **Behavioral Analytics:** Behavioral Insights on your campaigns performance using GA4 data.

<figure><img src="/files/z0osaYTpON6ljoOZ7ps8" alt="" width="563"><figcaption></figcaption></figure>

**Setup Requirements**

* Connect your Google Analytics account to Fibr
* Ensure GA4 tracking is properly installed on your website
* Wait 12-24 hours for data synchronization


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