Privacy at Fibr

This document outlines our data collection practices, how we use your information, and the choices you have regarding your data.

Fibr recognizes your privacy as a fundamental right and strives to ensure your information is handled ethically, responsibly, and transparently.

1. Unwavering Commitment to Privacy Protection

Protecting your information is our highest priority. We have implemented robust security measures, including encryption, firewalls, and access controls, to safeguard your data against unauthorized access, use, disclosure, modification, or destruction. We continuously update our security practices to address evolving threats and vulnerabilities.

2. Zero Tolerance for PII Collection

Fibr adheres to a strict "no PII" policy. We do not collect, store, or process any Personal Identifiable Information (PII) such as your name, email address, phone number, physical address, or government-issued identification numbers. We believe your PII is sensitive and should be treated with utmost care.

3. Justification of Data Usage and Compliance with PII Regulations in Fibr Tool

3.1. Introduction

This section comprehensively justifies the data handling practices of the Fibr tool, particularly focusing on its adherence to regulations concerning Personally Identifiable Information (PII). It details the nature of API calls made by the tool and demonstrates its non-operation on any PII of visiting users on our customer's websites.

3.2. Overview of Fibr Tool Functionality

The Fibr tool aims to enhance user experience on websites by utilizing browser request-level data. This functionality includes, but is not limited to, personalization, metrics analysis, and user engagement tracking. The tool operates by making API calls that fetch specific data types as detailed in the provided payloads.

3.3. API Call Parameters and Data Handling

To help users tailor experiences using Fibr's platform for their websites, Fibr SDK is integrated into the website, making only two types of API calls. Here is an analysis of the payloads listed:

3.3.1. Payload 1:

  • URL and Domain Data: Collects the URL and domain, essential for identifying the webpage but not containing any PII.

  • Visit Counts: Tracks the number of visits to domains and specific pages, key for understanding user engagement but not revealing personal identities.

  • Session and Visitor Details: Includes non-PII data such as session IDs, operating system, device type, browser language, and browser type. These details are crucial for analytics and customization.

3.3.2. Payload 2:

  • Campaign Details: Captures information relevant to specific marketing campaigns, including workflow and campaign IDs, names, and types. This data is vital for campaign performance assessment.

  • Location Details: The data includes generalized location information like country, city, and timezone, which is non-PII and used for regional analysis and customization.

  • Event Data: Records non-PII event types and timestamps for user interaction tracking.

3.4. Compliance with PII Regulations:

The data collected and processed by the Fibr tool strictly avoids any Personally Identifiable Information. The focus is on browser-level data, such as device type, operating system, browser language, and general location details, which do not directly identify an individual. Session IDs and visitor IDs are anonymized and cannot be traced back to a specific individual without additional information that Fibr does not collect or process.

3.5. Justification for Compliance:

  • Data Minimization: Fibr adheres to the principle of data minimization, ensuring that only the necessary data for the intended purpose is collected.

  • Purpose Limitation: The data collected is strictly used for the purposes of rendering user experiences and conducting web analytics, which are declared purposes to the authorized owners of the websites only.

  • Security Measures: Fibr employs robust security measures to protect the data from unauthorized access or breaches.

3.6. Conclusion:

The Fibr tool complies with regulations concerning Personally Identifiable Information. The data processed through our API calls are strictly non-PII, focusing on browser request-level information essential for delivering our services. This approach ensures both the efficiency of the tool and the privacy of individuals visiting our customer's websites.

4. Continuous Improvement and Compliance

We are committed to continuously improving our privacy practices and ensuring compliance with all applicable data privacy regulations. We regularly review our policies and procedures to ensure they remain effective and up-to-date.

5. Respect and Trust

At Fibr, we believe that respect and trust are essential elements of any successful relationship. We respect your privacy and value your trust. Our commitment to ethical data practices reflects our dedication to building a long-lasting and mutually beneficial relationship with our users.

Choose Confidence. Choose Fibr.

By choosing Fibr, you are choosing a company that prioritizes your privacy and empowers you to control your information. We believe that transparency, user control, and ethical data practices are the cornerstones of a trustworthy online experience. Let us build a future where technology empowers individuals while respecting their privacy.

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