Integrating Fibr with Google Tag Manager

This guide will help you integrate Google Tag Manager (GTM) with Fibr so you can track and push events like conversions from Fibr to your analytics and marketing platforms through GTM.

What You’ll Need

• Access to your Fibr Dashboard

• A valid Google Tag Manager account

• Access to the appropriate GTM container

• Publishing permissions in GTM

Step-by-Step Integration Guide

Step 1: Open Fibr Dashboard

• Go to https://app.getfibr.co and sign in to your account.
• In the left-hand menu, navigate to Settings > Integrations.

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Step 2: Connect Google Tag Manager

• Locate the Google Tag Manager integration tile and click on it.

• Click the Connect Google Tag Manager button.

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Step 3: Authenticate Your GTM Account

• Select the Google account associated with your GTM.

• Approve the authentication when prompted.

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Step 4: Select and Link Your GTM Container

• On the GTM connection page, click on the Google Tag Manager button. This will open your GTM dashboard in a new tab.

• Inside GTM, select the container you wish to connect.

• Copy the URL of the container page.

• Paste this URL back into the Fibr dashboard and click Next.

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Step 5: Sync Variables and Tags

• Fibr will show a list of default variables it will sync to your GTM container. These are required for accurate session, user, and experiment tracking.

• Review the list and click Approve to continue.

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Step 6: Choose Tags to Track

• You’ll be prompted to select which Fibr events (e.g., impressions, conversions) you’d like GTM to track.

• After selecting the tags, click Approve.

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Step 7: Publish Your Changes in GTM

• Go back to your GTM Dashboard.

• Open the container you linked.

• Click Submit > Publish > Continue to apply the changes.

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Step 8: Finalize in Fibr

• Return to the Fibr dashboard.

• Click Approve to finalize the setup.

What Fibr Sends to the GTM Data Layer

Once connected, Fibr pushes events to the data layer each time a visitor sees a variantt. These events allow you to route important personalization and experiment data into platforms like GA4, Meta Ads, Mixpanel, and more via GTM.

Event Name: fibr_track_event

Variable	Description
fibr_session_id	User session information ID
fibr_user_id	Fibr unique user ID
fibr_variation_id	Fibr experience user ID
fibr_variation_name	Fibr experience name
fibr_campaign_type	Personalization or Experiment
fibr_campaign_name	Fibr campaign name
fibr_campaign_id	Fibr campaign ID
fibr_event	Always set to fibr_track_event
fibr_workflow_id	Fibr workflow ID
fibr_campaign_group_name	Name of the personalization or experiment group

These variables are automatically added to your GTM container during the integration process and can be used to create:

• Data Layer Variables

• Triggers

• Custom Tags

This setup gives you full control to build cross-platform tracking and analytics workflows using the data Fibr provides.