Learn how to create an Audience Personalization campaign in Fibr—define your audience, customize content, set conversion metrics, and launch personalized experiences for targeted visitor segments.
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Ensure that the Fibr script is already added and validated on the Web Pilot Set Up page before creating personalization for your website.
Step 1: Validate Your Website
Ensure that the Fibr script is added and validated on your website through the Web Pilot Set Up page on Fibr.
Step 2: Start Your Campaign
Navigate to the Audience Personalization section via the left-hand navigation bar and click "New Campaign."
Step 3: Set Campaign Details
Enter the website URL you wish to personalize and provide a name for your campaign.
Step 4: Create Personalization
On the campaign creation screen, on top, the campaign name and URL can be edited. Begin creating a personalization. Define your target audience and create a variant tailored to them.
Step 5: Define Your Audience
For instance, if targeting first-time visitors, choose New Visitor in the rules section.
Step 6: Variant Creation
Click on "Create a variant" and make desired changes, such as modifying the text within a button to "Get Started."
Step 7: Edit and Save
Use the editor to adjust elements like fonts, sizes, and weights. Once editing is complete, click "Finish."
Step 8: Preview and Finalize
Preview the changes on your website and confirm by clicking "Finish."
Step 9: Set Conversion Metrics
Define what constitutes a conversion, such as a click on the "Get Started" button, and set up tracking for these conversion events.
Step 10: Manage Additional Personalizations
If needed, create additional personalizations for different visitor segments by repeating the earlier steps.
Step 11: Campaign Review
Review all personalizations, edit or duplicate as necessary, and adjust your campaign's metrics and settings.
Step 12: Launch Your Campaign
Choose to start your campaign immediately or schedule it for later. Once launched, your personalizations will be live.
This tutorial outlines the steps for creating individual personalizations. To implement multiple personalizations at scale, please visit this , where you can utilize the Bulk Creation feature for Audience Personalizations.
