How to create Ad Personalization campaign on an existing URL?

Step-by-Step Guide:

Step 1: - Click Personalization in the left-hand navigation bar.

Step 2: Navigate to the campaigns page for the selected URL by clicking the View Campaigns button.

Step 3: Click on "Create Campaign".

Step 4: - Select Ad Personalization from the list of Personalization Types

Step 5: Add the campaign details and connect Google Analytics for better recommendations.

We Recommend You to Connect Google Analytics (GA4)

Toggle on Connect Google Analytics to let Fibr use real behavioral data for recommendations. When connected, Fibr will:

• Analyze user behavior (scroll depth, time on page, bounce rate, etc.)

• Leverage audience insights for more relevant recommendations.

Step 6: Select the Ad Platform

Note: To create an Ads Personalization campaign, the ad platform must be integrated with the Fibr platform.

Integrate Google AdsIntegrate Google Ads

Step 7: After selecting the ad platform, Fibr reviews your ads and suggests the top ads with the highest potential for improved conversions.

Select the ads you want to personalize the web experience for and click on next to generate suggestions to improve conversions for the selected ads.

For Google Ads, you can personalize the web experiences for Keywords, AdGroups and Campaigns

For Meta Ads, you can personalize the web experiences for Ads, AdSets and Campaigns:

Step 8: - Fibr selects the elements of the page to be personalized for improved conversions. It includes Text, Images, Syles and Pop-Ups

Review the elements based on the AI Reasoning and your requirements.

You can manually select elements you want to personalize in case some elements are not pre-selected by Fibr.

Once you have reviewed the recommendations, click on Create Variants.

Step 9: Fibr generates personalized variants for each of the selected Ads.

Add success metric to track conversions. Click here to learn how to add success metric.

Set holdout to determine % of the audience who can see the original variant.

By default the holdout is 10% and the minimum suggested holdout is 5%.

Step 10: - Click Publish or Schedule the campaign.

Once live, visitors from the selected keyword will see the edited variant instead of the original.