Measurement & Tracking

  • Behavioral analytics per variant: bounce rate, exit rate, scroll depth, average time spent, average time to conversion; synced daily; hover tooltips + AI summaries (≤3 insights) under each chart; CSV export. For Ad Personalization, metrics aggregate at Original URL and Average across all variant URLs.

  • Conversion tracking: GA4 goals or Fibr events captured and shown alongside engagement metrics; “Track Clicks” step binds on-element events prior to review.

  • Reporting surfaces: Campaign summary (status, holdout, traffic split), variant table (CVR & engagement deltas vs control/holdout), ad→variant mapping for source attribution, widget engagement/lead tables where applicable.

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