Overview

Ad Personalization aligns landing pages to the intent and performance of your ads—at scale. The system identifies high-impact page elements (copy, imagery, styles), maps them to ad keywords/messaging/audiences, and generates optimized variants in bulk. The flow is dashboard-first (not editor-first) with selective editor hops for power actions, and includes a unified Preview All across desktop and mobile to review every variant in one place.

Primary value for enterprises

• 70%+ faster setup vs. manual ad-to-page alignment, consistent execution across large portfolios.

• Conversion lift on high-click/low-conversion ad sets, with standardized quality and governance controls.

Scope

Initial scope focuses on Google Search Ads bulk personalization: selecting eligible ads, auto-detecting page elements to change, optional widget insertion, background variant generation, metric selection, holdout control, and consolidated preview & launch.