Creating perosnalized pages in vernacular languages

What is vernacular landing page personalization?

Vernacular landing page personalization is a strategy that tailors the messaging and design of your landing page to the specific language and cultural nuances of your target audience. It goes beyond basic personalization like using names or locations, and dives deeper into the unique way your audience speaks and what resonates with them.

When should you consider this type of personalization?

For highly specific customer segments speaking different languages, tailoring the landing page to their vernacular can create a sense of community and understanding, making your business feel more relatable.


Before personalization:

Ads in different languages leading to the same generic landing page.

After Personalization:

Ads in different languages leading to their own language-specific landing pages, with content and CTAs tailored to each audience.

What all to personalize to create pages in vernacular languages?

  • Headlines and Subheadings:

Translate headlines and subheadings into the vernacular language. Use locally relevant phrases that resonate with the target audience.

  • Images and Videos:

Use visuals that resonate with the local culture and preferences.Feature people, settings, and scenarios that are relatable to the target audience.

  • Calls to Action (CTAs):

Translate CTAs into the vernacular language. Make CTAs specific and action-oriented, aligning with local preferences.

  • Localization of Fields:

Localize form fields and labels to match the language and expectations of users. Adapt address, date, and other input formats to local standards.

How to implement?

To create personalized pages in vernacular languages with Fibr, visit this guide.

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