Creating personalized page by value proposition

What is landing page personalization by value proposition?

Landing page personalization by value proposition involves customizing the content and presentation of a webpage based on the unique benefits and value that a particular product, service, or offering provides to the visitor.

When should you consider this type of personalization?

Personalization based on value propositions shines when your offerings cater to distinct customer segments seeking different benefits. Craft distinct, tailored pages focusing on the specific value your product or service holds for each segment, enhancing relevance and maximizing your chances of securing conversions.


Before personalization:

Various ads with different value propositions leading to a same, generic landing page.

After personalization:

Each ad is strategically linked to a specific landing page tailored to the unique value proposition case, ensuring a customized and relevant experience for every visitor.

What all to personalize to create pages by value proposition?

  • Headline and Subheadings:

Craft compelling headlines and subheadings that directly communicate the primary value propositions of your product or service.

  • Images and Visuals:

Use visuals, such as images and graphics, that reinforce the key aspects of your value proposition.

  • Call-to-Action (CTA):

Customize the CTA text and design to align with the action that corresponds to the highlighted value proposition.

How to implement?

To create personalized pages by value proposition Fibr, visit this guide.

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