Personalize your CTAs

What is CTA personalization on landing pages?

CTA (Call-to-Action) personalization on landing pages involves tailoring the language, design, and placement of your CTAs to resonate with the unique needs and preferences of individual visitors.

When should you consider this type of personalization?

CTA personalization is particularly effective when your audience exhibits diverse needs or when you have distinct value propositions for different segments.


Before personalization:

Ad leading to the landing page with the same, generic CTA for every visitor.

After personalization:

Ad leading to landing pages with different CTAs for every visitor.

How to implement?

To create personalized pages by different CTAs with Fibr, visit this guide.

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