Creating Variations (Personalized Inbound Experiences)

This document talks about how you can choose what landing page variation the eligible audience for a specified campaign sees.

While you generally want to include as much traffic as possible in your Fibr personalization, there are times when you might want to limit the amount of visitors that see your experiences, and essentially conduct an A/B experiment with your existing page to see what is working better for you. Traffic distribution allows you to do this.

In this doc, we will explore:

• Defining which variation user sees

• Creating a New Variation

• Managing all previous variations created

Defining which Variation User Sees

You can either choose an existing variation or create a new one.

For more information on variations see this guide.

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