How to set URL Parameters on Meta Ads?

Fibr syncs Meta Ads via URL parameters in each ad. Missing or incorrect parameters will prevent those ads from being used for personalization within Fibr.

Requirements for valid configuration of ads

To ensure your ads sync correctly and can be used for Ads Personalization, your Google Ads Tracking Template must include at least one variable from below:

• {{campaign.id}} or {{campaign.name}}

• {{adset.id}} or {{adset.name}}

• {{ad.id}} or {{ad.name}}

For the best results, Fibr recommends including all of the above variables in your Tracking Template. This ensures full compatibility and maximizes the accuracy and depth of Ad Personalization.

Recommended Tracking Template:

{lpurl}?utm_source={{site_source_name}}&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}

or

{lpurl}?utm_source={{site_source_name}}&utm_medium=cpc&utm_campaign={{campaign.id}}&utm_content={{adset.id}}&utm_term={{ad.id}}

Sample Valid Tracking Templates:

• {lpurl}?utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}

• {lpurl}?utm_source={{site_source_name}}&utm_content={{adset.name}}&utm_term={{ad.name}}

• {lpurl}?utm_source={{site_source_name}}&utm_medium=cpc&utm_campaign={{campaign.name}}

Steps to fix your Meta Ads URL Parameters

• Step 1: Identify the Meta Ads that have invalid or missing URL parameters.

• Step 2: Open Facebook Ads Manager and select the campaign and ad set containing the affected ad.

• Step 3: Navigate to the Ad level by opening the ad set and selecting the specific ad.

• Step 4: Scroll to the Tracking section, locate the URL parameters field, and click “Build a URL parameter.”

• Step 5: Click Apply to save your changes, then Publish the updated ads.

Avoid using third-party tools that generate dynamic tracking templates. If such a tool is currently active, disable it to ensure Fibr can read your URL parameters correctly and use your ads for personalization.