How do the GTM metrics work on Fibr?

GTM Metrics makes it simple for you to use existing metrics to track personalization performance on Fibr.

Integrate Google Tag Manager(GTM) with the Fibr Dashboard.

Integrate Google Tag Manager

Once approved, go to the Google Tag Manager workspace. You will find new tags created with the tag name in the format fibr_{tag_name}. Review and make sure that the duplicates for all the tags that you have selected are present, and then publish this new container version.

Once published, you are good to go!

Tag Duplication and How Does Metric Tracking Work

This step is required for Fibr to track the exact same metrics that you are already tracking with your analytics tool. We do it in a way such that no customer data is received by Fibr, even if you have configured it in your original tag.

In tag duplication, Fibr creates a custom HTML tag on GTM, which informs Fibr's system once a metric is fired. In order to achieve the firing at the same time as your original tag, we create a trigger, which is a combination of your original trigger and a Fibr script load trigger.

This compound trigger ensures that every time your original tag is fired, the Fibr tag also fires, thus maintaining data sanity across your analytics and Fibr analytics.

This way of setting up GTM ensures that Fibr does not miss any user activity you are already tracking and that the customer data remains intact within your systems.