How to create an Ad Personalization campaign
Learn how to create and configure an Ad Personalization campaign in less than 5 minutes.
Pre-requisites
Fibr Script Integration: Ensure the Fibr script has been added to the URL where you plan to create an Ad Personalization campaign. For guidance, see [Configuring Fibr Script for Your Website].
Ad Platform Integration: The ad platforms (Google Ads and/or Meta Ads) you intend to use for Fibr campaigns must be connected to Fibr. For instructions, refer to [Integrating with Ad Platforms].
Fibr Studio Chrome Extension: Install the Fibr Studio Chrome Extension on your browser to create and edit variants of your website in the Fibr editor.
Navigate to the Ad Personalization page
Access Ad Personalization: On the left navigation bar, under the 'Web Pilot' section, click 'Ad Personalization'.
Create a New Campaign: On the Ad Personalization page, click the 'New Campaign' button in the top right corner.
Campaign Setup:
Enter the URL of the page for your Fibr campaign and assign a unique name to the campaign.
Click 'Create' to initiate the campaign creation process.
Points to Note:
Ensure you copy the entire URL from your browser’s address bar to avoid any omissions.
Campaign names must be unique; duplicates are not allowed.
Understanding the Ad Selection Popup
All Google Ads and Meta Ads running on the specified URL will be shown in the popup.
Ad Levels: Ads will be categorized into multiple levels for better clarity:
Google Ads: Ad Campaigns, Ad Groups/Ad Sets, Ads, and Keywords.
Meta Ads: Ad Campaigns, Ad Groups/Ad Sets, and Ads.
Ad Unit Selection:
You can select only one ad unit at a time from any level (campaign, group, ad, or keyword).
Selecting a parent ad unit automatically selects all its child units.
Filters at the top allow you to sort through ad units by status and type, varying between Google Ads and Meta Ads.
Possible reasons for not being able to choose an ad unit
| Error Message | Reason |
|---|---|
This ad is already associated with a different Fibr campaign. | If an ad unit is already linked to another Fibr campaign, it cannot be selected again to prevent conflicts in campaign execution. |
Missing Tracking Parameters | If an ad unit’s identifier is missing from the tracking parameters, Fibr cannot uniquely identify the ad. For details on adding these parameters, refer to [Tracking Parameters Setup]. |
After selecting an ad unit, click 'Proceed' to move to the campaign creation screen.
Each line item represents an ad unit. A personalized variant needs to be created for each selected ad unit.
To create a personalization for another ad unit, you can click the 'New Ad Personalization' button below the listed line items.
Once you've added, all the ads for which you'd like to personalize your website, you can start creating personalized variants of your website across each ad.
Start creating personalizations
Each line item represents an ad unit. A personalized variant needs to be created for each selected ad unit.
Click 'Create Variant' next to each line item to open the URL in the Fibr editor.
Modify website elements and set conversion events in the editor. For more details on how to use the editor, refer to this page.
Click 'Finish' once done to save the variant and return to the campaign creation screen.
If you've added all the ads and their respective variants, then you can move to the next set of steps.
Select Metrics to track
The next step is to select the metrics on the page, that you'd like to track. These metrics are essentially the events that you'll be tracking for various purposes. For example, you might want to track clicks on the primary CTA(call-to-action) on your page as conversion.
Manual Click-Tracking Metrics
Automatically track events added during variant creation.
To add more metrics, revisit the variant in the editor.
GTM (Google Tag Manager) Metrics
Click 'Select GTM Metrics' to add metrics configured in GTM.
For setup guidance, see [GTM Metrics Configuration].
What is a Primary Metric?
Primary metric is the main conversion metric, based on which statistical significance of the A/B test is evaluated.
To learn more about statistical significance, click here.
By default, the first metric on the list is made the Primary Metric. You can change the Primary Metric by clicking the 'Make Primary' button on the other metrics.
Set preferences
Configure Holdout Percentage: Set the percentage of your audience that will see the original variant instead of the personalized one.
Email Notifications: Opt-in or opt-out of receiving email notifications about the campaign’s performance.
After completing these steps, you can start your campaign and take it live. For information on managing campaign states like editing or pausing, refer to [Campaign Management].
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