Location-based Segmentation

Learn how Fibr uses IP-based detection for location-based personalization to deliver tailored content based on visitors’ geographic locations, with insights into potential accuracy nuances.

How It Works

Fibr’s location-based personalization feature uses IP-based detection to approximate the location of your website visitors and serve tailored content. By matching IP-detected locations to the rules you’ve set, Fibr delivers personalized experiences that improve engagement and conversions.

This system is designed to work seamlessly for most use cases, but certain nuances might affect accuracy due to the limitations of IP-based geolocation.

Scenarios to Be Aware Of

While Fibr’s location-based personalization works effectively in most cases, there are situations where discrepancies may arise. Below are the scenarios and factors that influence accuracy:

ISP-Based Location Detection:
- Location detection is reliant on Internet Service Providers (ISPs) and their routing infrastructure.
- ISPs often route connections through centralized hubs that may not be geographically close to the user.
- Example: A user near the border of two regions (e.g., New York and Connecticut) may occasionally have their location attributed to the neighboring region’s hub.
- Note: This is an edge case and happens very rarely, but it is important to be aware of this small possibility. In most cases, the location detected will be accurate to the user’s region.
Browser Privacy Features:
- Certain browsers, like Safari, include privacy measures such as IP address anonymization, which fuzzes the location to a city-level range. This ensures privacy but may reduce the accuracy of location-based personalization.
Cached Variants for Returning Users:
- When a user sees a personalized variant for a specific location and later moves to a new location:
  - If there are no rules set for the new location, the user will continue seeing the previously cached variant for 48 hours after their move.
  - This prevents showing generic content immediately but may lead to temporary mismatches until the cache refreshes.
No GPS Integration:
- Fibr relies solely on IP-based detection and does not use GPS to determine precise locations.
- Adding GPS would require explicit user permission (e.g., “Allow/Block” pop-ups), which is avoided to ensure a frictionless user experience.
- Need GPS-based geolocation? If your business requires precise GPS-based location tracking for personalization, please contact us, and we can explore custom solutions for your needs.

By understanding these nuances, you can fine-tune your location-based personalization strategy and set clear expectations for your users. Feel free to reach out if you have further questions or need assistance!

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Last updated 3 months ago

How It Works

This system is designed to work seamlessly for most use cases, but certain nuances might affect accuracy due to the limitations of IP-based geolocation.

Scenarios to Be Aware Of

While Fibr’s location-based personalization works effectively in most cases, there are situations where discrepancies may arise. Below are the scenarios and factors that influence accuracy:

ISP-Based Location Detection:

Location detection is reliant on Internet Service Providers (ISPs) and their routing infrastructure.
ISPs often route connections through centralized hubs that may not be geographically close to the user.
Example: A user near the border of two regions (e.g., New York and Connecticut) may occasionally have their location attributed to the neighboring region’s hub.
Note: This is an edge case and happens very rarely, but it is important to be aware of this small possibility. In most cases, the location detected will be accurate to the user’s region.

Browser Privacy Features:

Certain browsers, like Safari, include privacy measures such as IP address anonymization, which fuzzes the location to a city-level range. This ensures privacy but may reduce the accuracy of location-based personalization.

Cached Variants for Returning Users:

When a user sees a personalized variant for a specific location and later moves to a new location:
- If there are no rules set for the new location, the user will continue seeing the previously cached variant for 48 hours after their move.
- This prevents showing generic content immediately but may lead to temporary mismatches until the cache refreshes.

No GPS Integration:

Fibr relies solely on IP-based detection and does not use GPS to determine precise locations.
Adding GPS would require explicit user permission (e.g., “Allow/Block” pop-ups), which is avoided to ensure a frictionless user experience.
Need GPS-based geolocation? If your business requires precise GPS-based location tracking for personalization, please contact us, and we can explore custom solutions for your needs.