How to Set Up Audience Personalization with Multiple Variants?

Get ready to create a powerful audience personalization campaign with multiple variants using the Fibr AI dashboard.

Video Tutorial

Step 1: Log in to your Fibr AI dashboard using your credentials. You'll land on the main dashboard, where you can manage and create campaigns.

Step 2: - On the left-hand navigation bar, find and click Personalization. This section provides access to all tools related to campaign customization and user engagement.

Step 3: - Navigate to Audience Personalization. This area specializes in delivering different campaign experiences to distinct user groups.

Step 4: - Click New Campaign located at the top right corner to begin setting up your new personalization effort.

Step 5: Enter the campaign's target URL in the provided field. Give your campaign a distinctive name that's easy to recognize among other projects you have.

Step 6: - Press the Create button in the top right corner to proceed. The system automatically adjusts your URL if needed, ensuring it's in the correct format for the campaign.

Step 7: Use the New button and select Multiple Variants. This lets you add several content variations for displaying to different audience segments, enhancing relevance and engagement.

Step 8: - Define the rule parameters that determine which users see each content variant. Configure these rules carefully to target the correct audience groups effectively.

Step 9: - Choose an audience rule, such as Behavior. Behavioral rules help segment your users based on specific actions or characteristics, tailoring content more precisely.

Step 10: - Set the criteria for segmentation, such as the number of times a user visits your site. This ensures only the intended segment sees the personalized variant.

Step 11: - After establishing your segmentation, Fibr AI opens your campaign URL in its inline editor. This tool allows you to directly modify page elements for each variant.

Step 12: - Select the page elements you'd like to personalize. For example, choose two distinct text fields that will show different content depending on the audience variant.

Step 13: - Proceed to the Track Click section and select a call-to-action (CTA), such as See Case Study, to serve as your conversion metric. Conversion tracking lets you measure your campaign's effectiveness.

Step 14: - Assign a unique name to your chosen metric for easy identification in future reports and analyses.

Step 15: - Click Next to continue to the detailed setup page.

Step 16: - The campaign interface now appears in a table or spreadsheet-like view. Assign a unique content variant for each user segment defined earlier.

Step 17: - Enter the specific text or content for each variant. You can type directly or copy and paste them into the designated fields.

Step 18: - Ensure each required field has the correct text for its variant. Review all entries to avoid errors.

Step 19: - Click Proceed to move toward finalizing your campaign setup. Take a moment to double-check that all content and segmentation rules are correctly configured.

Step 20: Review your campaign's personalized elements and variants. Select whether to publish the campaign immediately or schedule it for a later date.

Step 21: - Hit Publish to make your audience personalization campaign with multiple variants live. Your targeted content will now reach the right audience segments at the optimal time.