Key Features

Cohort Builder & Context

Segments informed by GA4 and Fibr events: device type, geo, engagement pattern, prior conversions; extendable to custom cohorts (e.g., “pricing explorers”).

Smart Element Detection & Variant Generation (Segment-Aware)

Same element scoring (type, reasoning, confidence, expected impact) applied per cohort; supports segment-specific copy language and visual choices; bulk generation and editing mirror the ad flow.

Segment-Specific

Configure different pop-ups per cohort (e.g., “Talk to Sales” for enterprise device mix vs. “Get a Discount Code” for first-time mobile visitors); trigger by exit intent, scroll, time, or element click; leads centralised with CSV and webhook delivery.

Cross-Device Governance

Desktop and mobile behavior controlled from a single dashboard; platform-specific enable/disable; element XPath diffs flagged for mobile parity (when applicable in editor).