Overview

Audience Personalization serves segment-specific variants of the same page based on behavior, device, geography, or custom cohorts—without code changes. It shares the same detection/generation engine as Ad Personalization but replaces “ad context” with audience/behavioral context. , measurement, and learning are first-class in this flow as well.

Scope

Deliver tailored page experiences to defined cohorts (e.g., new vs returning, high-value vs low-value segments, geo/device clusters), with bulk orchestration, optional , and repeatable governance. Behavioral analytics and conversion data are segment-aware.