Measurement & Tracking

  • Segment-level behavioral analytics: bounce, exit, scroll, average time, time-to-conversion—per audience variant, synced daily; single graph area with metric/duration selectors, last-synced stamp, tooltips, and AI summaries; CSV export.

  • Conversion metrics: captured via GA4 goals or Fibr events; compare intra-segment (variant vs original) and inter-segment (segment A vs B) to identify high-value cohorts and under-served audiences.

  • Widget analytics: impressions, engaged impressions, engagement rate by template and variant; centralised Pop-Up Leads tab with filtering and CSV download.

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