How to Create an A/B Test in Fibr?

This guide provides a step-by-step process to create an A/B testing campaign on Fibr. Ensure your website is validated on Fibr before starting. Detailed instructions on website validation and Fibr script addition are available as separate docs.

Step 1: Navigate to A/B testing under the Experimentation Module.

Step 2: Click on "New Campaign" on the top right corner of the dashboard.

Step 3: Enter the URL you want to run A/B test on, give a name to the campaign and click on "Create"

Ensure you’ve already added and validated the Fibr script on the URL you plan to test.

Step 4: Click Add a Variant to start creating a new one.

Please ensure you have the Fibr Studio Chrome extension installed; only then will you be able to open the Fibr editor

Step 5: Make the changes to the variants. Fibr Editor enables you to create variants of the original page.

• Click on any element (e.g., H1s, buttons, images) to edit it.

• You're free to edit all aspects of the selected element.

• Add a new image by selecting an existing one and uploading a replacement.

• Click the Mobile icon at the top to switch and customize mobile-specific changes.

• Name your variant and click Save once done.

Mobile edits apply only to mobile. Desktop edits apply to both. Make sure you review all the changes in both Desktop and Mobile Mode.

Step 6: Set Up Event Tracking to track the conversions of the page. You can either use your existing GTM metrics or Fibr Inline Tracking to track conversions.

Step 7: Preview and Launch the campaign

Make sure your traffic is equally distributed in all variants for better comparision and the sum of all the traffic allocation is 100%.

Step 8: Go to the Analytics section to view real-time insights on conversion performance, click events, and other tracked metrics.