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    • How to Set Up a Copy Experimentation Campaign?
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  1. Intro to Copy Experimentation

What is Copy Experimentation?

Copy Experimentation is an AI-powered feature in Fiber that helps marketers test multiple versions of landing page copy to discover what resonates best with their audience. Instead of relying on manual edits and guesswork, this feature automates the process of generating, deploying, and evaluating copy variants, focused on different strategies such as pain points, value messaging, audience targeting, and more.

Why Use Copy Experimentation?

  • Boost Conversions: Identify which messaging drives the highest engagement and action.

  • Speed & Scale: Instantly generate multiple smart variations without manual rewriting.

  • Personalization First: Craft messaging tailored to different audience segments and channels.

  • Smarter Iterations: Learn continuously from performance data to improve future campaigns.

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Last updated 20 hours ago