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    • What is Copy Experimentation?
    • How to Set Up a Copy Experimentation Campaign?
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On this page
  • Video Tutorial:
  • How to Set Up a Copy Experimentation Campaign on Fibr
  • What Is Copy Experimentation?
  • Starting Your Campaign
  • Strategy Suggestions and Selection
  • Generating and Reviewing Variants
  • Setting Up Metrics and Launching
  1. Intro to Copy Experimentation

How to Set Up a Copy Experimentation Campaign?

PreviousWhat is Copy Experimentation?NextAd Personalization

Last updated 21 hours ago

Video Tutorial:

How to Set Up a Copy Experimentation Campaign on Fibr

What Is Copy Experimentation?

  • Campaign type used to test multiple versions of your website copy

  • Helps identify which messages improve conversion rates

  • Ideal for optimizing headlines, CTAs, and value propositions

Starting Your Campaign

  • Copy and paste your landing page URL into the campaign setup field

  • Name your campaign (e.g., “copy testing demo”)

  • Click Start Experiment to begin the setup

Strategy Suggestions and Selection

  • Fibr analyzes your copy and suggests experimentation strategies

  • Examples of strategies include:

    • Audience clarity – refine messaging to define your target audience

    • Value messaging – emphasize key benefits to the user

    • Tone consistency – align tone across different sections

  • Click View Suggestions to explore options or Add Your Own custom strategy

Generating and Reviewing Variants

  • Click Create Variations to generate different copy versions

  • Each variant gets equal traffic share by default

  • Click View Details on each variant to review edits

  • Optionally, manually edit variants using the Fibr AI Chrome Extension

Setting Up Metrics and Launching

  • Choose the metrics you want to track (e.g., clicks, conversions)

  • Add metrics via Google Tag Manager or directly through the Fibr Editor

  • Set traffic allocation percentage to control the experiment reach

  • Click Start to launch your campaign

Let me know if you’d like this turned into a visual guide or video script.