How to Set Up a Copy Hypotheses Campaign?

Video Tutorial:

This guide provides a step-by-step process to create a Copy Hypotheses campaign on Fibr. Ensure your website is validated on Fibr before starting. Detailed instructions on website validation and Fibr script addition are available as separate docs.

Step 1: Navigate to Copy Hypotheses under the Experimentation Module.

Step 2: Click on "New Hypotheses" on the top right corner of the dashboard.

Step 3: Enter the URL , give a name to the campaign and click on "Start Experiment"

The AI Agent analyzes your copy, brand data, industry data and metrics and provides top 5 hypotheses.

Step 4: Once you get the Copy Hypotheses, select the hypotheses you want to run A/B test on and click on "Apply Hypothesis" to create variants for each hypothesis.

You can add your own hypothesis by clicking on "Add Hypothesis".

Please ensure you have the Fibr Studio Chrome extension installed; only then will the changes be auto-applied to the variants.

Step 5: Set Up Event Tracking to track the conversions of the page. You can either use your existing GTM metrics or Fibr Inline Tracking to track conversions.

Step 6: Review and Publish the campaign.

Make sure your traffic is equally distributed in all variants for better comparision and the sum of all the traffic allocation is 100%.

Step 8: Go to the Analytics section to view real-time insights on conversion performance, click events, and other tracked metrics.