How to Set Up a Copy Experimentation Campaign?
Video Tutorial:
How to Set Up a Copy Experimentation Campaign on Fibr
What Is Copy Experimentation?
Campaign type used to test multiple versions of your website copy
Helps identify which messages improve conversion rates
Ideal for optimizing headlines, CTAs, and value propositions
Starting Your Campaign
Copy and paste your landing page URL into the campaign setup field
Name your campaign (e.g., “copy testing demo”)
Click Start Experiment to begin the setup
Strategy Suggestions and Selection
Fibr analyzes your copy and suggests experimentation strategies
Examples of strategies include:
Audience clarity – refine messaging to define your target audience
Value messaging – emphasize key benefits to the user
Tone consistency – align tone across different sections
Click View Suggestions to explore options or Add Your Own custom strategy
Generating and Reviewing Variants
Click Create Variations to generate different copy versions
Each variant gets equal traffic share by default
Click View Details on each variant to review edits
Optionally, manually edit variants using the Fibr AI Chrome Extension
Setting Up Metrics and Launching
Choose the metrics you want to track (e.g., clicks, conversions)
Add metrics via Google Tag Manager or directly through the Fibr Editor
Set traffic allocation percentage to control the experiment reach
Click Start to launch your campaign
Let me know if you’d like this turned into a visual guide or video script.
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