Hypotheses

The Fibr Hypotheses is an advanced AI-powered tool designed to scale website experimentation. It enables marketers to scale A/B tests rapidly, create variants automatically, and optimize website performance in real time, without relying on developers, spreadsheets, or manual analysis. From forming hypotheses to running experiments to analyzing results, everything can be done directly within the Fibr Dashboard.

Key Features:

• AI-Powered Hypotheses: Fibr's AI agent suggests high-impact hypotheses to test. based on landing page, user behavior, page performance, and historical experiment data.

• Automatic Variant Generation: Fibr allows you to creates multiple design and copy variants directly from each hypothesis, eliminating the need for developer or design support.

• Multi-Model Statistical Analysis: Fibr uses both multi-model statistical analysis approach to reach statistically sound conclusions faster, even on lower-traffic pages.

• Continuous Experiment Learning: Learns from every experiment to refine future hypotheses, prioritize high-performing patterns, and accelerate what works eventually building a smarter testing engine over time.